Zakaj prodajalci ne morejo prodati, stranke pa nočejo prisluhniti? Ne gre za to, kakšna je predstavitev. Ali cena. Ali prodajalčev zadah. Temveč gre samo za prvih nekaj čarobnih sekund, ko prodajalec sreča svojo potencialno stranko. Kaj se zgodi? Avtor knjige, Tom ''Veliki Al'' Schreiter nam v knjigi pokaže, kako v nekaj sekundah zgraditi vez zaupanja in prepričanja s potencialno stranko. Kako? Z neposrednim nagovorom tistega dela možganov, ki sprejema odločitve - z nagovorom podzavesti. Uporabite te preverjene, preproste tehnike, s katerimi boste v trenutku zgradili takšen odnos s potencialno stranko, da bo vse drugo... preprosto.
Everything I’m against but I am a Libra and value my time as priceless.
I prefer specifics verses generalizations of everything. I value honesty and professional business practices we can be completely different and still conduct business honestly without falsifying all I am or you are jut to feel like we share something. But.... that’s just me and personally I’m not one for small talk. If you have issues and want to meet and feel socialized I guess this could be a book for you.
I rated 1 so they don’t suggest other similar books. It’s a well organized book and you understand the intent and complete plan immediately.
Very simple. Good tools. Very short but GREAT take away! Highly recommend for learning how to begin talking with people to get on their trust/rapport right away. Their mind is made up at the first few sentences.
I almost always get something valuable out of everything I read...I often say that I've never read a bad book.
This book comes about as close to being a bad book as I have encountered.
It's short, but that can be okay...if the content is good.
Ostensibly, "Big Al" is an expert on getting clients to say yes to sales, and this book will supposedly help salespeople get that result.
There's very little content in the book...it is largely a case of Big Al giving you some "magic" words and phrases which will (and I am giving you my own interpretation) directly impact the subconscious of the listener, making them trust you.
After presenting one of these phrases, there are then many examples of how you might use that phrase in a sentence.
I have to say, I would be offended if a salesperson used some of the suggested sentences with me. I would have to overcome that reaction to buy the product, even if I wanted it.
There are negatives about mothers-in-law, children, and arguably seniors.
Here's one example: "We all want to fire the boss."
No, I don't.
I like my bosses...almost always have. I respect them, and like working for them. I certainly wouldn't want them to be fired, even though the implication here is that the listener would quit and start a business and get rich that way, rather than the boss losing their job.
Where there is some reasonable advice, it's not much that you couldn't figure out on your own. Yes, smiling can be a good thing...although Big Al can't tell you that without adding a negative about how hard it might be for some people to do.
I want to find a positive for this book: it does appear to have been proof-read.
If you...if you knew very little about human beings, this could give you some very rudimentary basics about interacting with them. I suspect there might be some value for people from unusual cultures.
However, I wouldn't rely on this advice. People do have to process the words you say...but their evaluation of you doesn't stop there. You can't just use a phrase and they can't help but take an action. If I say, "You want to buy my product," you go through the process of understanding what the words mean...but that doesn't lead to an inevitable action.
It's certainly possible that Big Al is a successful salesperson...but I'm unconvinced that the author has identified the real reasons why that's the case.
I guess social skills are especially difficult to articulate. The author did a great job in breaking down the tools for a great opener. I guess I wanted a little bit more.
Excelente libro. De muy fácil lectura, con información de mucho valor. Súper recomendado, no solo para personas que hagan redes de mercadeo, sino también para las personas que están en ventas.
I feel so much better after reading this.People are not just jerks because they are not interested but I never took the time to establish rapport until reading this book.