If you are in the insurance industry, and do not have an understanding of the digital marketing and lead development space, you will get left behind. Landon McCarter owns and operates Secure Agent Marketing, which is the largest insurance specialized digital marketing agency in the country. In this book, he clearly breaks down the most important pieces of the digital marketing puzzle and how they connect. In this book you will long-term versus short-term lead development strategies- how to pick a budget and why it matters- the main digital products everyone is leveraging and why- how to connect all the different elements together- how to track the metrics that matter- and how to establish benchmarks and scale.
Cody and Landon deliver on great educational content on a regular basis. Since jivd started my journey I have been on their sites learning, YouTube etc... Great read. Don't pass it up if you are in the insurance industry.
Ugh idk yes this book has great material but it was exhausting to read. I’ll use some parts of it but I wouldn’t recommend it probably just say watch his or other YouTube videos.