Full Frontal PR: Building Buzz About Your Business, Your Product, or You

by Richard Laermer

On TLC's groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most important. cost-effective. For those looking to raise their profile and reach new customers, this acclaimed book will help any company or person break through the clutter and into the center of attention.

Genres: Nonfiction

256 pages, Paperback

First published January 1, 2003

Reviews

[Robert · Rating 2 out of 5]

Sebuah buku yang sebenarnya mengulas cukup baik apakah itu Public Relations (PR) bagi kalangan awam. Jujur saja, sejak membaca habis buku dari Al Ries dan Laura Ries yang berjudul "The Fall of Advertising & The Rise of PR", saya jadi semakin tertarik untuk memahami lebih dalam mengenai dunia PR. Itulah alasan utama mengapa saya akhirnya membeli dan membaca buku ini.

Namun entah mengapa bagi saya yang termasuk orang awam, buku ini terasa agak membosankan karena hanya berkutat mengenai langkah-langkah teknis menjalin hubungan dengan pihak media (media relations) saja. Memang hal itu merupakan pengetahuan baru yang menarik, hanya entah mengapa rasa ketertarikan saya yang besar dan misterius terhadap dunia PR masih tetap belum terpuaskan.

Tetapi tetap ada sisi positif yang bisa saya ambil dari buku ini, selain pengetahuan media relations di atas. Saya jadi mengerti istilah-istilah baru di dunia PR seperti: B-roll, Bridging, dan Flagging :-)

Sekilas seperti: buku manual untuk para profesional PR di bidang media relations, what else?

[Stella Spang]

Take aways:
1. Reporters need you to find good stories
2. Never hyping a story
3. Connect your story to a bigger story
4. Exclusive: Make it exclusive for the reporter
5. Interview: bridge and flag
Walk the bridge or wave a flag to get your message through.
6. Email for pitching
7. Consistent campaign

Need to read more

[Dawn Wells · Rating 3 out of 5]

Fun for peeps just getting into the biz. A bit 101 but some good stuff.

[Tyler Hurst · Rating 4 out of 5]

Seemed hokey, but damn, Richard Laermer practices what he preaches. Dude is everywhere.

[Author Blog Tours · Rating 3 out of 5]

FF PR was a decent read with good information.

[Siri · Rating 5 out of 5]

Excellent tome for where I'm at currently with the launch if our e-commerce site gardencompass.com. Gained both insights and tactics.