PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed

by Leonard Saffir

For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference between success and failure. But recognizing the power of PR is one thing; harnessing it is another. PR on a Budget proves that it is possible to handle a business or organization’s public relations in a manageable, logical, and cost-effective fashion

256 pages, Paperback

First published November 1, 2006

Reviews

[G. Fox]

The biggest lesson of PR on a budget is to not be afraid of being the voice of your own company. Even more so nowadays when when customers don't want to be removed from an organization. I look at companies like Toms and see how he unknowingly maybe implemented some of these same strategies

[Kimberley]

Had some good ideas.