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The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!
Guided by famed marketing consultant and bestselling author Perry Marshall and his co-author, digital marketing magician, Dennis Yu, learn how to save 80% of your time and money by zeroing in on the right 20% of your TikTok Advertising efforts— then 10X, even 100X your success for as little as $10 a day in ad spend. With exclusive resources and tools inside, you'll walk away with the power to quickly identify what's working and what's not so you can slash waste and target high-profit opportunities with your TikTok ads. This book is the ultimate guide to TikTok Advertising . Enhancing your 80/20 skills and maximizing your profits.Grab your copy now. Click or tap "Buy Now" to get started.
- GenresBusinessNonfiction
183 pages, Kindle Edition
Published May 15, 2022
154 people are currently reading
98 people want to read
About the author
Perry Marshall
23 books123 followersPerry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. Clients in 300 industries value his capacity to integrate sales, technology, art and psychology.
He founded the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He aims to solve the #1 mystery in Artificial Intelligence and the origin of life itself.
His 80/20 Curve is a productivity tool in NASA's Jet Propulsion Labs at the California Institute of Technology, and his Google AdWords book laid the foundations for the $100 billion Pay Per Click industry. He's served as an expert witness for search advertising litigation.
Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”
He has a degree in Electrical Engineering and lives with his family in Chicago.
He founded the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He aims to solve the #1 mystery in Artificial Intelligence and the origin of life itself.
His 80/20 Curve is a productivity tool in NASA's Jet Propulsion Labs at the California Institute of Technology, and his Google AdWords book laid the foundations for the $100 billion Pay Per Click industry. He's served as an expert witness for search advertising litigation.
Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”
He has a degree in Electrical Engineering and lives with his family in Chicago.
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Displaying 1 - 4 of 4 reviews
June 9, 2022
Amazing book and exceeded my expectations
I bought this book in the pre-order period, and I was having no interest at all in TikTok ads! Just bought it because of authors’ reputation in the marketing world: Perry and Dennis in one book! Also, I have to confess I was hating TikTok 100%.
This book has changed my mind, I read the first 25 pages so far and it’s full of unusual wisdom, it’s not only changed my view on TikTok ads but also new perspectives to look at marketing channels and strategy.
In the beginning of the book, the recommended “The Make $1 Model” and that is an honest advice that helps you take off the ground unlike other shiny benchmarks that exist everywhere that put heavy pressures on your shoulders.
I thought I will delay reading this book for years, till having some interest in TikTok! But after skimming it and reading some pages, now moved to my top reading list. And I urge you to read this book even if you insist to never do something on TikTok, because the book has strategic wisdom that’s crucial for marketers and entrepreneurs in this decade.
Thanks Perry and Dennis for writing such amazing book.
I bought this book in the pre-order period, and I was having no interest at all in TikTok ads! Just bought it because of authors’ reputation in the marketing world: Perry and Dennis in one book! Also, I have to confess I was hating TikTok 100%.
This book has changed my mind, I read the first 25 pages so far and it’s full of unusual wisdom, it’s not only changed my view on TikTok ads but also new perspectives to look at marketing channels and strategy.
In the beginning of the book, the recommended “The Make $1 Model” and that is an honest advice that helps you take off the ground unlike other shiny benchmarks that exist everywhere that put heavy pressures on your shoulders.
I thought I will delay reading this book for years, till having some interest in TikTok! But after skimming it and reading some pages, now moved to my top reading list. And I urge you to read this book even if you insist to never do something on TikTok, because the book has strategic wisdom that’s crucial for marketers and entrepreneurs in this decade.
Thanks Perry and Dennis for writing such amazing book.
May 20, 2022
Great read. Insightful and concise.
The book follows a similar process to the other Ultimate Guides but was shorter and more concise. Still lots of insights into Tiktok and media buying in general.
The book follows a similar process to the other Ultimate Guides but was shorter and more concise. Still lots of insights into Tiktok and media buying in general.
September 14, 2022
Omg! This is good
I mean it's very good..... Miss this book at your own peril. I made $50,000 on Tiktok already and it's still a good book.
I mean it's very good..... Miss this book at your own peril. I made $50,000 on Tiktok already and it's still a good book.
March 16, 2025
A solid overview of TikTok marketing and branding, except they assume that
(a.) you'll be creating the videos yourselves
and
(b.) you come from a marketing background, able to parse all their marketing abbreviations and jargon, like CPF, RCS, PE, CPL, CPA, and the like.
I'm not so sure that's the best approach. While I learned a lot about what kinds of content do well on TikTok, with tips & tricks from this book, ultimately what will matter most is how the real world responds to the videos.
Today's watchers recoil immediately if they sense paid advertising in a video, so subtlety becomes an important art when creating or commissioning videos. The book should have talked more about influencer marketing, using TikTok fresh to find legions of influencers, determine the best, and working together or negotiating a deal for them to make the videos. In that sense, you don't want to create the ad yourself unless you can sense and replicate what people want.
The other bothersome side of this writing is how it swings between extreme high-level mental modeling (overusing certain acronyms like CPF/RCS/CPE, and CPL/CPA. Define these term,s crystal-= clearly before using them so liberally in formulae. The 80/20 Richard Koch background is most extraneous, as it is unactionable if the the people you are trying to reach aren't local, oe don't respond to cold invites.
I learned some terminology and TikTok dashboard specifics, but I wouldn't recommend this book for using TikTok to grow fast like GymLaunch or Wrtite of Passage.
(a.) you'll be creating the videos yourselves
and
(b.) you come from a marketing background, able to parse all their marketing abbreviations and jargon, like CPF, RCS, PE, CPL, CPA, and the like.
I'm not so sure that's the best approach. While I learned a lot about what kinds of content do well on TikTok, with tips & tricks from this book, ultimately what will matter most is how the real world responds to the videos.
Today's watchers recoil immediately if they sense paid advertising in a video, so subtlety becomes an important art when creating or commissioning videos. The book should have talked more about influencer marketing, using TikTok fresh to find legions of influencers, determine the best, and working together or negotiating a deal for them to make the videos. In that sense, you don't want to create the ad yourself unless you can sense and replicate what people want.
The other bothersome side of this writing is how it swings between extreme high-level mental modeling (overusing certain acronyms like CPF/RCS/CPE, and CPL/CPA. Define these term,s crystal-= clearly before using them so liberally in formulae. The 80/20 Richard Koch background is most extraneous, as it is unactionable if the the people you are trying to reach aren't local, oe don't respond to cold invites.
I learned some terminology and TikTok dashboard specifics, but I wouldn't recommend this book for using TikTok to grow fast like GymLaunch or Wrtite of Passage.
Displaying 1 - 4 of 4 reviews