This should be required reading for every single person working in the "fitness industry" because Jack LaLanne is truly the godfather of fitness. This book should be on every entrepreneur's list of books to read this year, because Jack LaLanne was a serial entrepreneur. This book should be read by everyone else, because it is filled with inspiration, motivation and the joy of life. How many fitness icon's began their careers in Oakland California? Jack LaLanne, Clancy Ross, Steve Reeves, Bruce Lee (yes, THAT Bruce Lee), and many others.