Consumer Misbehavior: Irrationally Rational, Rationally Irrational

by Jeff Swystun

Demystifying the all-too real contradictions of how people buy.

This paper draws on entertaining and informative tales from business. From Tupperware to Heinz to Odorono, it illustrates how consumers behave and how marketers can better attract customers. In roughly thirty pages, you will discover that consumer behavior can never be totally predicted but there are ways to more accurately connect and serve customers. With evidence-based research, this narrative will both reinforce current thinking and force new perspectives that will benefit your business. A bestseller on Amazon in Market Research, Advertising, and Marketing Research Profession.

45 pages, Kindle Edition

Published March 8, 2022

About the author

A Madison Avenue veteran, Jeff is a marketer, writer, and ghostwriter. He is an expert writer in nonfiction business and aspiring novelist. Jeff recently published, TV Dinners Unboxed: The Hot History of Frozen Meals, that is entertaining pop and food culture history. Why Marketing Works, topped the advertising and marketing categories on Amazon.

A prolific speaker, he has appeared at scores of conferences while global media outlets feature Jeff for his communications expertise. He is signed with Gotham Ghostwriters. Jeff welcomes writing projects and conversations about writing.

Jeff is quoted in several marketing books, over 100 publications including The Wall Street Journal, Newsweek, Advertising Age, and Rolling Stone. CNBC, Nightly Business Report, BNN, NBC, CNN, CTV, CBC and the BBC have featured Jeff.