Trigger Fingers: Personal Branding Through Storytelling

by Adam Rodricks

Eighteen stories that will educate, entertain and impart lessons on personal branding.

In Digital, we fixate on future-proofing, forecasting and iterating for further fortunes. But much of what has made me an effective marketer is entrenched in my past. Through these stories, you'll match the lessons to your unique qualities, and we'll apply them to your craft too. So all that remains is to ask yourself: what do you want to be known for?

150 pages, Paperback

Published April 22, 2022

Reviews

[Yiwen Li · Rating 5 out of 5]

I LOVED this book. I loved the stories, how richly Adam describes the lessons he learned, his humour, his honesty, and his authenticity. I gave it a 5/5 stars on Goodreads. Considering how I usually read novels or non-fiction that are 250-300 pages on average, I wasn’t sure how much I’d get from this (relatively shorter) book of 136 pages. Little did I know it was densely packed and the tips at the end of each chapter were so helpful!! I will definitely remember most if not all of the 18 stories Adam shared moving forward. Some of the most memorable stories for me were also the most relatable. Adam might have been writing about personal branding but there’s so much wisdom to learn from this book, about relationships, about living a good life, about knowing how to view tools like social media as neither good or bad but it’s all in how you use it (his comparison of social media being like a gun was very insightful), and so much more! Sometimes I realized I had also been thinking similar things or learned similar lessons but just hadn’t had the eloquence before to fully express these, which Adam does extremely well. Thank you so much Adam! Your book has a prized place on my bookshelf now 🥰.

[Layla Hussain · Rating 5 out of 5]

An excellent read for anyone looking to build their personal brand. The author gives us tangible guidance on how to approach personal branding through anecdotes from his life. The stories Adam tells make the lessons resonate much more than they would otherwise, and provide readers with a roadmap for how to approach their own online presence. The stories are poignant, heartwarming, humorous, candid, and educational, all at once - providing us with value throughout. I also loved the tie back to social media and guns, but I won’t spoil this part for other readers.

Thank you Adam, for this wonderful read!

[Moona · Rating 5 out of 5]

"Trigger Fingers: Personal Branding Through Storytelling" by Adam Rodricks is a compelling guide that merges personal anecdotes with practical branding advice. Through eighteen engaging stories, Rodricks shares lessons on leveraging one's past to build a strong personal brand. The book delves into the importance of storytelling in digital marketing and how personal experiences can shape one's professional identity. With its clear, relatable narratives and insightful takeaways, "Trigger Fingers" is a valuable resource for anyone looking to enhance their personal brand. At 150 pages, this paperback is both an educational and entertaining read, perfect for aspiring marketers and professionals.

[Arjun Bhatt · Rating 5 out of 5]

Humourous, insightful and easily digestable. A very practical read, which makes all the anecdotes meaningful. There are helpful exercises, lessons learned and activities included at the end of each chapter, giving readers time to pause, reflect, and act on building their personal brand.

The author has a proven understanding of what readers want and need to know - whether for corporate or individual audiences.

[Mandy · Rating 5 out of 5]

Smart, insightful, and funny - it's an easy read, filled with tips and stories geared to helping the reader make meaningful connections and building a true understanding of how to best start forging forward in the ever growing world of branding.