Crisp: Effective Sales Management: How to Build a Winning Sales Team

by Tom Johnson

Everything you ever wanted to know about recruiting, hiring, training, and evaluating top salespeople is at your fingertips-and condensed into 83 pages. This guide gives you the insider’s track on finding-and keeping-outstanding sales reps. How-tos, case studies, and exercises help you apply your newly learned techniques on the job.

96 pages, Paperback

First published November 1, 1990

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