This timely book on risk communication can stand alone as a comprehensive text on the subject or be used with Peter M. Sandman''s video, Risk = Hazard + Outrage. It presents a practical how-to approach to managing risk communication and community relations.
This is a brilliant little book. It sytematically describes the factors that contribute to humans' (often irrational) perceptions of - and emotional response to - risk. The lessons of this book apply to many of the most emotionally charged public policy debates we see, as well as our own everyday behavior.