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Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve
An accessible and insightful PR guide from a top adviser to the rich and powerful
Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.
No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.
His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how
He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.
Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.
No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.
His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how
He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.
256 pages, Hardcover
First published December 1, 2008
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34 people want to read
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Displaying 1 - 3 of 3 reviews
March 26, 2010
This readable, straightforward, entertaining book from Howard Bragman is the perfect introduction for individuals, businesses, non profits and advocacy groups who want to work with and influence the media. Taking decades of successful experience in public relations, Howard has distilled his knowledge, insights and expertise into a book that I will make every client read before embarking on any project! Loved it!
September 30, 2013
A quick lively romp through the celebrity world of PR guru Howard Bragman, who manages to give a spirited and charged path for achieving your best visibility, defining your personal brand proposition. How not to take yourself too seriously, but rather, how to seriously take yourself to the next target plateau. Power is perceived.
March 30, 2013
A should-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur.
Displaying 1 - 3 of 3 reviews