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Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy
An incisive glimpse into the future of the internet
In Step into the How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet.
In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also
Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous--and largely untapped--potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won't be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.
In Step into the How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet.
In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also
Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous--and largely untapped--potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won't be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.
256 pages, Kindle Edition
Published April 29, 2022
27 people are currently reading
1929 people want to read
About the author
Dr Mark van Rijmenam, CSP
12 books17 followersDr. Mark van Rijmenam is a strategic futurist and award-winning keynote speaker, known for living at the sharp edge of tomorrow. He is globally ranked as the #1 futurist and Salesforce recognized him as a leading voice in AI (one of 16 globally) As a Certified Speaking Professional, Global Speaking Fellow, and 6-time author, he has captivated audiences in over 30 countries, blending academic rigor with cutting-edge innovation.
Formerly describing himself as an Optimistic Dystopian, Dr. van Rijmenam has evolved into an Architect of Tomorrow—equipping Fortune 500 companies, governments, and changemakers to navigate the complexities of emerging technologies with vision, resilience, and purpose.
His latest book is Now What? How to Ride the Tsunami of Change, is unlike any business book. It doesn't just explain the future; it lets you experience it with a sci-fi story from 2051 woven throughout, 280-character TidalShots you can share instantly, and—here's the game-changer—a 24/7 AI digital twin that coaches you through exponential change. He is the founder of Futurwise, which helps you cut through the noise to obtain more wisdom on fast-changing topics using hyper-personalized insights from trusted sources.
Formerly describing himself as an Optimistic Dystopian, Dr. van Rijmenam has evolved into an Architect of Tomorrow—equipping Fortune 500 companies, governments, and changemakers to navigate the complexities of emerging technologies with vision, resilience, and purpose.
His latest book is Now What? How to Ride the Tsunami of Change, is unlike any business book. It doesn't just explain the future; it lets you experience it with a sci-fi story from 2051 woven throughout, 280-character TidalShots you can share instantly, and—here's the game-changer—a 24/7 AI digital twin that coaches you through exponential change. He is the founder of Futurwise, which helps you cut through the noise to obtain more wisdom on fast-changing topics using hyper-personalized insights from trusted sources.
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Displaying 1 - 8 of 8 reviews
October 3, 2022
The book is in two parts, although not separately but interwoven. The parts that discuss potential changes brought in by augmented and virtual reality technologies are more credible, although without original, radical new use cases. Most of these have been discussed in great detail for years.
The book's primary objective is to promote decentralized technologies, including DAOs, DeFi's, and NFTs. Despite the occasional, balanced arguments, the author claims that any metaverse without these is undesirable.
The book was clearly written at the peak of the crypto bull market. A year of crypto winter makes one far more skeptical about the tall claims around what DAOs and the likes have to offer. The much-discussed advantages of these technologies are nowhere near being delivered, while their disadvantages continue to accumulate as things stand now.
So far, the crypto world continues to show the same tendencies of centralization for anything meaningful (and a lot that is not). A good, useful decent-sized product requires a lot of planning and decision-making that is perhaps as unlikely to happen without hierarchical decision-making as an orchestra. For DAOs to upstage centralized entities' far more user-friendly, secure, responsible, and legal-backed products, much more proof is needed. Until then, any claims of their superior privacy offering - themselves debatable so far - are far too small for most regular users. They require far too much time, effort, and technical skills to appeal to non-gamers or those not interested in only token values.
DAOs and Defi's have a place. Their developments are making the centralized world work on their shortcomings. But all said and done, it is far more likely that centralized entities with their digital certificates, CBDCs, official fractional ownership tokens, etc., will continue to rule the years ahead until DAOs emerge with something much, much better.
The book's primary objective is to promote decentralized technologies, including DAOs, DeFi's, and NFTs. Despite the occasional, balanced arguments, the author claims that any metaverse without these is undesirable.
The book was clearly written at the peak of the crypto bull market. A year of crypto winter makes one far more skeptical about the tall claims around what DAOs and the likes have to offer. The much-discussed advantages of these technologies are nowhere near being delivered, while their disadvantages continue to accumulate as things stand now.
So far, the crypto world continues to show the same tendencies of centralization for anything meaningful (and a lot that is not). A good, useful decent-sized product requires a lot of planning and decision-making that is perhaps as unlikely to happen without hierarchical decision-making as an orchestra. For DAOs to upstage centralized entities' far more user-friendly, secure, responsible, and legal-backed products, much more proof is needed. Until then, any claims of their superior privacy offering - themselves debatable so far - are far too small for most regular users. They require far too much time, effort, and technical skills to appeal to non-gamers or those not interested in only token values.
DAOs and Defi's have a place. Their developments are making the centralized world work on their shortcomings. But all said and done, it is far more likely that centralized entities with their digital certificates, CBDCs, official fractional ownership tokens, etc., will continue to rule the years ahead until DAOs emerge with something much, much better.
July 8, 2022
I read a lot of books about Metaverse, NFT...
My summary:
The society is running out of marketing scheme..
Scheme is to cover up the end of physical fiat money, dominated by useless USD....that is why it is good without SWIFT and Russia is smart
OK, Metaverse is bunch of fake stuff trade...you create a fake avatar to play with fake avatar representing by real humans behind (FB communication/stabbing)..then you buy fake real estate by using fake money so you can invite your fake friends to come over to have fake BBQ...
METAVERSE is bunch of fake stuff
and real sex only to yourself..(fake dolls, VR, XR, ER, MR, whatever.....)
AI GPT3, 4, Lamda now can pretty much using massive data constantly thinking like a monk hiding on top of a mountain...will AI smarter than human if his/her brain capacity is 100% while human enjoys, enjoys and consumes and not focusing on knowledge and cleansing of the mind...AI, yes, will consider human eventually as harmful to the Earth and viola...a nice form of Skynet...no war...just clean wipe...give the Earth back to the Earthlings...and to the nature...
看了不少元宇宙，NFT 的書…包括韓國發展區塊
這本是中國區企業為主及美國企業與產業組織，資訊
簡單說：
元宇宙就是一堆相関產業：所有前台，後台.等
去製造綱上我們互相交流但不是真人…只是一堆假的世界去交換，交流很多不是真的東西，垃圾，玩遊戲，假貨幣，假公仔交流…。虛擬世界交流，交易
商機大因為很多公司在包裝整個產業…
比較具體：虛擬性服務…男女可以自己在家中…你懂
玩遊戲，買假房地產，請假公仔朋友到你假的豪宅吃假BBQ
全都不用出門，自high
SDG 重要環節，大重置：you owe shxt and you are fxxking happy..
按照4.0革命：按照Kurzweil‘s Singularity…全AI 控制…人類社會文明的終結⋯⋯因為非機制與全自動最終人類失敗⋯
My summary:
The society is running out of marketing scheme..
Scheme is to cover up the end of physical fiat money, dominated by useless USD....that is why it is good without SWIFT and Russia is smart
OK, Metaverse is bunch of fake stuff trade...you create a fake avatar to play with fake avatar representing by real humans behind (FB communication/stabbing)..then you buy fake real estate by using fake money so you can invite your fake friends to come over to have fake BBQ...
METAVERSE is bunch of fake stuff
and real sex only to yourself..(fake dolls, VR, XR, ER, MR, whatever.....)
AI GPT3, 4, Lamda now can pretty much using massive data constantly thinking like a monk hiding on top of a mountain...will AI smarter than human if his/her brain capacity is 100% while human enjoys, enjoys and consumes and not focusing on knowledge and cleansing of the mind...AI, yes, will consider human eventually as harmful to the Earth and viola...a nice form of Skynet...no war...just clean wipe...give the Earth back to the Earthlings...and to the nature...
看了不少元宇宙，NFT 的書…包括韓國發展區塊
這本是中國區企業為主及美國企業與產業組織，資訊
簡單說：
元宇宙就是一堆相関產業：所有前台，後台.等
去製造綱上我們互相交流但不是真人…只是一堆假的世界去交換，交流很多不是真的東西，垃圾，玩遊戲，假貨幣，假公仔交流…。虛擬世界交流，交易
商機大因為很多公司在包裝整個產業…
比較具體：虛擬性服務…男女可以自己在家中…你懂
玩遊戲，買假房地產，請假公仔朋友到你假的豪宅吃假BBQ
全都不用出門，自high
SDG 重要環節，大重置：you owe shxt and you are fxxking happy..
按照4.0革命：按照Kurzweil‘s Singularity…全AI 控制…人類社會文明的終結⋯⋯因為非機制與全自動最終人類失敗⋯
February 25, 2023
Once again the future is rushing at us head on. In the case of the Metaverse we are witnessing the birth pangs right now. The author asks will we get an open interoperable Metaverse expanding human possibilities or a dystopian nightmare run by the usual megalomaniacs. Welllllll. !
The author provides a fairly lightweight survey of the range of possibilities. There is not a huge amount of depth but he does seem to cover all the bases.
Glossy homages to NFTs don't help. A scam is a scam is a scam. However you try to interpret it.
Which is not to say there wont be many great applications of blockchain technology.
The book is particularly interesting towards the end when he starts discussing BCI. ( brain computer interfacing ) and openBCI toolkits. Yes its already here!!!! ( written in 2022 )
I know what I will be having a look at next.
The biggest problem is would you buy a to be surgically implanted into your brain device from some of our current large corporations. Trust them not to do all sorts of mischief. Yeah ... Nah.
The author provides a fairly lightweight survey of the range of possibilities. There is not a huge amount of depth but he does seem to cover all the bases.
Glossy homages to NFTs don't help. A scam is a scam is a scam. However you try to interpret it.
Which is not to say there wont be many great applications of blockchain technology.
The book is particularly interesting towards the end when he starts discussing BCI. ( brain computer interfacing ) and openBCI toolkits. Yes its already here!!!! ( written in 2022 )
I know what I will be having a look at next.
The biggest problem is would you buy a to be surgically implanted into your brain device from some of our current large corporations. Trust them not to do all sorts of mischief. Yeah ... Nah.
August 21, 2022
I just finished listening to "Step into the Metaverse" audiobook by Dr Mark van Rijmenam. I must say I enjoy this book so much; it has good structure and guides you smoothly throughout each topic.
One of the best things about this book is that the author has discussed the metaverse's good and destructive potential. I think this is crucial when trying to navigate the metaverse in this early stage.
Another highlight from me is that the author also discussed our current education system, which is already outdated, and how metaverse could revolutionaries them for a better future.
Whether you are new to the metaverse or already entering the Metaverse space, I highly recommend this book!
One of the best things about this book is that the author has discussed the metaverse's good and destructive potential. I think this is crucial when trying to navigate the metaverse in this early stage.
Another highlight from me is that the author also discussed our current education system, which is already outdated, and how metaverse could revolutionaries them for a better future.
Whether you are new to the metaverse or already entering the Metaverse space, I highly recommend this book!
December 28, 2022
The author offers an insightfull discussion on the future of the internet and the merging of the physical and virtual worlds. The book explores the numerous opportunities and challenges that businesses, consumers, and other stakeholders will face as they navigate the metaverse.
One of the standout features of the book is its engaging commentary on a wide range of topics, including digital avatars, non-fungible tokens, and cybersecurity.
I bought this book for the holidays and enjoyed every page of it to set me up for 2023.
One of the standout features of the book is its engaging commentary on a wide range of topics, including digital avatars, non-fungible tokens, and cybersecurity.
I bought this book for the holidays and enjoyed every page of it to set me up for 2023.
December 28, 2022
A nice peek into the future of the immersive internet. The author provides a great range of topics that will have an affect on our world, ranging from VR and AR to NFTs and its impact on enterprise, entertainment and social. Definitely recommended for anyone who wants to know where we will be going.
January 2, 2023
Very insightful book on the immersive internet, covers all the topics, definitely recommended!
January 8, 2023
A well-written book on how the internet will evolve in next decade. The author offers a well-balanced perspective on the pros and cons of the Metaverse.
Displaying 1 - 8 of 8 reviews