The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers

by Daniel Quick, Barry Kelly

Deliver maximum value to customers and clients with this blueprint to customer success  In  The Customer Education How Leading Companies Engage, Convert, and Retain Customers , customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.   In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll   Perfect for founders, executives, managers, and practitioners at companies of all kinds,  The Customer Education Playbook  is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul. 

Genres: Business

240 pages, Hardcover

Published April 19, 2022

Reviews

[Mauro Locarnini]

An excellent and detailed guide to implement a successful customer education strategy. Must read for every customer education leader. Addresses the complexity of this blitzscaling domain removing complicatedness and helping the leaders understand their level of maturity. I’ll be reaching out to the authors as the next step should what are the key success factors in the playbook at each maturity level.

[Dimitri]

Terrific book that gives you the steps to create an effective customer education across the entire customer journey. To: Improve Product Adoption, Scale Customer Support, Maximize Customer Success, Create Brand Ambassadors, Lead Your Market Category. By establishing: Knowledge Base, Academy, In-Product Education, Community, Social Media.

[Ryan Panzer]

Another useful and highly readable introduction to the field.

[Erin Chatten Nunley]

A read for work! Great insights and foundations to follow. Will be a great ongoing reference book.