Дизайн-мышление. От инсайта к новым продуктам и рынкам

by Michael Lewrick, Михаэль Леврик, Ларри Лейфер

The Design Thinking Playbook explains new approaches and tools for digital innovation using the design thinking mindset. The book explains applications of design thinking across industries, improving common challenges like digital transformation, and how design thinking connects to agile methods within the management, innovation and start-ups. The Design Thinking Playbook helps the reader:

- to apply different design thinking tools in the right context,
- to explore the digitized future, and to use new design criteria
and approaches,
- to set an inspiring framework to foster radical innovations,
- to question the existing mindset and to transform
organizations,
- to build up highly-motivated people in teams, squads
and tribes,
- to apply Design Thinking, Systems Thinking, and Big Data Analytics

Genres: Design, Business, Nonfiction, Education, Technology, Professional Development, Entrepreneurship

Unknown Binding

First published May 22, 2018

Reviews

[Joe · Rating 1 out of 5]

Seemed promising, but the writing is terrible. The flow of the text is often awkward, and the voice does not sound natural. Reading multiple passages out loud confirmed the hypothesis that a much stronger edit would have helped. Have you ever heard anyone say "cotton to" when what they were trying to say was "understand"? It's crazy. Maybe it’s just a bad translation into English?

The "playbook" aspect is light on examples from real life companies, and the techniques often lack enough depth for any practical application. I've read a lot of business books on Lean and agile in the last few years. I usually take a lot of notes, and get a few good ideas from each book. I hit 120+ pages in this book and realized I hadn't taken any notes at all.

I'm going to look elsewhere for another resource on Design Thinking.

[Andreas Haslinger · Rating 1 out of 5]

This book is a hot mess that superficially covers 1,000 topics without any obvious coherent structure or depth. On top of that it's hard to read and written in an incomprehensible manner so that I couldn't even bring myself to read it from start to finish once. To someone who wants to learn about design thinking I cannot recommend this in any way.

For a book that claims to be "the first design thinking book that lives the mindset from the first to the last page" I wonder if the authors actually ever thought about the readers of their own book. After all, design thinking is all about the user... So why on earth would the authors choose this impractical and huge page format? Where are you supposed read this book comfortably? The fact that it is also quite heavy and there is only the tiniest amount of space for your thumbs to hold the book (to hold it thightly, you will have to cover parts of the text) makes me question if the authors actually apply their own principles. Furthermore, the horrid grid system to which the paragraphs are aligned just makes the book that much harder to read. I know it seems like nitpicking but the whole book seems like a loveless, confusing and random collection of well-known design thinking principles.

If you want to learn about a mindful digital transformation of teams, products services, businesses and ecosystems, please go and look elsewhere.

[Jon Daiello · Rating 3 out of 5]

This book is packed full of useful tools, frameworks and approaches for implementing design thinking. It's a bit like buying a master mechanics tool set. the downside is that it's extremely dense. It's not something you can easily sit down, progress through, and implement. However, it's a great reference manual for the future as you bump into issues working with design thinking.

[Jeffrey · Rating 2 out of 5]

While this book tries to be written in an approachable style and present a broad survey of techniques and concepts around design thinking patterns, it ends up being slow, not compelling, dry, and fails to provide enough detail to be practically useful.

[Efrén Avilés · Rating 5 out of 5]

Amazing, simply the best approach tonDesign Thinking.

[Minette · Rating 3 out of 5]

This is a great book for the visual learner as it is mostly visual representations of design thinking concepts. While I found it useful for creating visuals related to concepts I was working through for school, I found it a bit high level overview rather than much on the theory and the why - definitely more focused on the how. A good resource to be sure but I felt I like I needed something more...

[Victor · Rating 5 out of 5]

Remarkably practical and useful book that posits the combination of design thinking, systems thinking, and combining them in a hybrid manner (with an appropriately diverse team) to create innovative solutions.

[Anh · Rating 1 out of 5]

I have no idea what the book is about - because the first page of the translation is so bad I had to reject the whole book.

Bản dịch tiếng Việt là một mớ hỗn độn, chất lượng tồi tệ, phản ánh tác phong làm việc cực kì cẩu thả. Cho cái người tự xưng là dịch giả vào danh sách đen.

[Miss · Rating 2 out of 5]

That’s

[Pavel Annenkov · Rating 3 out of 5]

О ЧЕМ КНИГА:
Книга от практикующих экспертов по дизайн-мышлению. В соавторах более 100 человек из разных стран. Книга даст вам набор структурированных схем, которые вдохновят вас на новые бизнес-проекты. Эта книга также и рабочий инструмент на все случаи, когда вам нужно проработать, оценить и упаковать идеи.

ГЛАВНАЯ МЫСЛЬ КНИГИ:
С помощью специальных инструментов и правильного консультанта(фасилитатора) можно очень качественно отрабатывать все идеи, которые появляются в бизнес-команде.

ЗАЧЕМ ЧИТАТЬ ЭТУ КНИГУ?
Чтобы узнать, какие есть инструменты дизайн-мышления и разобраться в самых популярных из них. Здесь вы узнаете и поймёте как работают подходы JTBD, карта пути клиента, контекст-мэппинг, карта эмпатии и многие другие.

МЫСЛИ И ВЫВОДЫ ИЗ КНИГИ:
- Дизайн-мышление всегда начинается с глубокого раскапывания ключевой проблемы. Четкое определение проблемы - это фундамент для всех последующих этапов.

- Никогда нельзя пропускать первый этап дизайн-подхода «Исследовательское интервью».

- Инструмент «5 вопросов «Почему?» можно применять практически к любым вопросам.

- Отличное сочетание подходов «Мозговой штурм» и «Матрица 2Х2»!

- «Знание - это информация с дополнительным контекстом»

- Инструменты дизайн-мышления - это лучший способ узнать, что скрывается за поведением ваших клиентов.

- Очень важно в начале обсуждения определить, что значит успех для каждой группы стейкхолдеров.

- Отличное сочетание подходов «6-3-5» и «Точечное голосование».

- Хороший инструмент «Сетка отзывов» для оценки MVP.

- Применять для оценки бизнеса подход «Лин-канвас» в дополнение к шаблону бизнес-модели Остервальда.

ЧТО Я БУДУ ПРИМЕНЯТЬ:
В каждой квартальной стратсессии буду использовать один из методов дизайн-мышления для проработки «провисающего» или вызывающего вопросы элемента бизнеса компании.

ЕЩЕ НА ЭТУ ТЕМУ:
Люк Де Брабандер «Думай в других форматах»

[Thao Nguyen · Rating 4 out of 5]

This book provides a broad overview of design thinking, covering many key concepts in a structured way with illustrations to aid understanding. True to its name, it serves as a practical guide, offering foundational principles that can be applied in various work contexts.

However, given the amount of information condensed into less than 350 pages, it can be dense at times. The book introduces many new concepts, which might feel overwhelming for those unfamiliar with design thinking. Some sections may require multiple readings to fully absorb and apply the ideas step by step.

It's a book that benefits from revisiting, especially for those looking to deepen their understanding over time.

Still recommend.

[Krashagi Saini · Rating 5 out of 5]

One of the good books which combines design thinking with systems thinking and giving insights how strategic foresight helps us to create greater visions. The book focuses on the design for future where it talks about the design criteria in digitization, the design of ecosystems and the
options of how to combine data analytics and design thinking.
The book stimulates and helps readers to put well-known and new tools in the right context of the
application; to reflect on the entire scope of design thinking and to set an inspiring framework in order to enshrine design thinking even more strongly in organisations and generate radical innovations.

[NGUYỄN HOÀNG HÀ · Rating 4 out of 5]

Cuốn sách khai thác và đào sâu nhiều khía cạnh về design thinking lắm. Rất đáng đọc cho người muốn hiểu về design thinking không những trong thiết kế mà còn áp dựng vào cuộc sống.

250625
Mục 2.5 về việc vận hành và tổ chức điều phối nhóm được nói đến khá trực quan, thực tế và ứng dụng cao.
Đọc sách này mình không nghĩ sẽ đọc 1 lèo hết từ đầu đến cuối. Cho dù các chương, các mục có mối liên kết với nhau, nhưng khi để đọc hiểu quả mình cần đã và đang trong quá trình thực hành. Như vậy, mình sẽ dễ hình dung, liên kết các vấn đề lại với nhau thay vì chỉ đọc qua. Từ đó, mình chọn lọc đọc lại các chương mà mình cảm thấy phù hợp để dẫn dắt các vấn đề gặp phải ở hiện tại.

[Ricardo Matos · Rating 4 out of 5]

Very interesting book. It’s divided in 3 parts which cover what design thinking is, how to implement it in a team and how to change a company mindset to make better use of this tool.
The book strikes a nice balance between theory and practical expert tips/recommended tools. It will make you think a lot about how you work and what the future looks like for companies that adapt.
The negatives (there always are some): it is sometimes naive in how optimistic it is, and the authors’ keep using blockchain examples as if it’s wizardry.

[Idang Alfarisi · Rating 4 out of 5]

So I have ADHD right, reading non-fiction guide books can be extremely difficult for me if I get bored and lose interest.. This really thick book is chock full of colorful visuals that (I think) understand a big part of their targeted readers.
In addition, the writers' choice of explaining about exercising Design Thinking is interestingly engaging, it really didn't feel like I'm reading a guidebook. I'll let you read it yourself. Recommend for anyone who wants to learn Design Thinking.

It's still long as heck though...

[Adharsh · Rating 5 out of 5]

Very comprehensive read about the various methods & tools of Design Thinking.

I also love the approach of starting the book by defining various personas with their unique needs and aspirations leading to the methods & tools which are suitable for them i.e. attempting to explain the book similar to a project in a design/innovation portfolio - really unique and interesting approach. This makes it a must-read for those who are passionate about Design Thinking & Innovation.

[Buchori Rafsanjani · Rating 5 out of 5]

The Design Thinking Playbook adalah sebuah buku sekaligus menjadi panduan yang komprehensif untuk semua orang yang mau belajar design thinking dengan cara yang simpel, tetapi tetap mendalam.

Chapter yang paling menarik menurut saya adalah tentang Prototyping karena di sana kita diajak langsung untuk mencoba dan belajar dari kesalahan dengan cepat. Cocok banget untuk yang ingin mendorong kreativitas sambil tetap fokus pada solusi yang praktis dan bisa dieksekusi.

[Stephanie · Rating 3 out of 5]

There are some great takeaways but overall just too much information crammed in a way that is not easy to follow- personas aren’t strong enough to remember, chapter sections don’t emphasise the takeaways clearly, etc.

There are better books for design thinking methodology but the first section is a good visual walk though for complete beginners.

[thealoofreader · Rating 4 out of 5]

An overall useful toolkit. It’s a book to receive anecdotes from and apply the techniques to your own work environment. There are so many examples in the chapters that I could relate to and get inspired from. I used the tools and techniques to run workshops in my organization and they were a success. Really helped in solving concrete problems through the design thinking approach.

[Joshua · Rating 2 out of 5]

I wanted to like this, but I can’t. I even had a few sessions at work where the book would have been useful. There’s a few nice points, but the entirety is not as useful as a few pages

Unfortunately it’s not as useful as a playbook nor as thought provoking as a think piece. I wish I can reference it when a need occurs, but I doubt it.

[irfan · Rating 4 out of 5]

Very comprehensive, and what I love more is how the authors marry the various business protocols with DT, and into something that makes a little more sense. Love the inclusion of digitization contexts too, which makes the materials even more relevant and current.

[Raluca · Rating 2 out of 5]

An overview of multiple topics - from design thinking, to systems thinking, lean start-up, AI, digital transformation, visual facilitation and more. Personally did not find anything new, but you can find info for all the buzzwords in one single place.

[Karen · Rating 3 out of 5]

mostly I looked at the pictures. There is tons of information and lots of practical advice. It is set up to help you work through a problem. Has tons of examples. The book is more than I can tackle right now.

[coolwind · Rating 4 out of 5]

Not many new ideas but I find this can be like a handbook.

[Juan Jose Dougherty · Rating 4 out of 5]

Great introduction to Design Thinking

Great content, didn’t like the way it was told, not much of a fan of stories of fake people, but messages were good

[Luke Nhung · Rating 4 out of 5]

Well image, well explanation but a little hard to read, basically it still worth to read

[Abhinandan Shekar · Rating 2 out of 5]

Could have been lot better! However you can still get certain things which can put you into thoughts!

[Natasha Milsted · Rating 4 out of 5]

I found this really useful and ignited my passion again !

[Lara Nguyen · Rating 3 out of 5]

Design thinking là cuốn sách áp dụng trong kinh doanh. Bản thân design thinking đã là 1 lối tư duy rất hay, cuốn sách ko dày, đọc nhanh nhưng vẫn đang chờ đếp dịp áp dụng.

[Willie Coetsee · Rating 5 out of 5]

Excellent guide to Design Thinking.