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恆久卓越的修煉
【首刷限量特別收錄管理大師詹姆・柯林斯給台灣企業家的鼓勵】
從新創到永續，厚植經營實力最重要的一張藍圖
《從Ａ到Ａ＋》管理大師詹姆‧柯林斯回到初心的重量級新經典
劇變時代，在每個關鍵點做正確選擇，穩步發展成長
詹姆‧柯林斯是深刻影響全球CEO與經理人的管理大師，被《富比士》譽為全球百位最偉大商管思想家，曾出版《基業長青》、《從Ａ到Ａ＋》等暢銷經典，系列著作不僅是管理界必讀，更在全球創下千萬本銷售紀錄。柯林斯從在史丹佛商學院執教、到成立企管研究實驗室，都專注探究一個主題：同樣是從新創開始，為何有些企業能夠屹立數十年，甚至成為改變世界的公司？
柯林斯研究發現，卓越的企業雖然罕見，卻絕非新鮮事，不同時代都有領導人引領企業長期成功，其中許多致勝關鍵其實是在企業創立初期就養成，不僅經得起時間考驗、更是現今企業面對快速變動的市場，迫切需要的指引。柯林斯決定將這些成功經營的基石重新帶回市場。
三十年前，柯林斯與人生導師比爾‧雷吉爾共同在史丹佛商學院開設「創業與小企業管理」，非常受歡迎，兩個人並將課程精華撰寫成書，當時一出版即成為矽谷經典。那本書也是Netflix創辦人里德‧海斯汀（Reed Hastings）創業路上最重要的一本參考書，每年都重讀一遍，打造出今日的串流巨人。
三十年後，柯林斯再整合多年研究獲得的洞見與體悟，新增四篇全新章節、十五篇新論述，寫成《恆久卓越的修煉》。不只擴充、更新內容，柯林斯更總結生涯所有著作精華，提出企業恆久卓越的藍圖，從人才、思維到行動，分階段詳細指出企業持續成長的路徑，即使遭遇挫敗、偏離軌道，也能再起。
二十一世紀的前二十一年教會我們，沒有「新常態」，只有一連串「非正常」。
在市場劇烈變動、科技快速顛覆的現在，要成為恆久卓越的企業更加困難，也更需要有紀律的行動。柯林斯分析，今天的大企業，也都曾是小新創，卓越的根基愈早奠定，愈可能具備挺過危機、翻轉頹勢的能耐。
書中從用人、領導、願景、策略、創新到執行，把抽象遙遠的「卓越」拆解成可設定、可執行的明確「要素」，這張藍圖也收納了柯林斯最為人熟知的重點概念，例如找對人上車、第五級領導、二十哩行軍、轉動飛輪、提高運氣報酬率等，不管是身處哪一階段、哪種規模的企業，都能找到切入點、依循前進，一步步帶領公司邁向卓越。
卓越不是終點，而是途徑──是引領我們持續進步、持續追求的路。
人才──要攀登無人攀登過的高山、面對難以預料的風險，最佳避險之道是確認綁在繩子另一端的夥伴是對的人，無論發生什麼狀況，他都能應付。
領導──唯有當人們擁有不追隨領導人的自由，卻仍願意追隨時，領導力才真正存在。
願景──企業要長青，願景不可或缺。如果創業是打贏獨立戰爭，確立願景就是制定憲法，是指引企業不斷前進的核心價值。
創新──好點子從來不缺，缺的是樂於接受各種想法的態度。
執行──再出色的願景與策略，無法好好執行，永遠無法躍升卓越。企業五百強中，近九成領導人將成功歸功於「完美執行」。
從新創到永續，厚植經營實力最重要的一張藍圖
《從Ａ到Ａ＋》管理大師詹姆‧柯林斯回到初心的重量級新經典
劇變時代，在每個關鍵點做正確選擇，穩步發展成長
詹姆‧柯林斯是深刻影響全球CEO與經理人的管理大師，被《富比士》譽為全球百位最偉大商管思想家，曾出版《基業長青》、《從Ａ到Ａ＋》等暢銷經典，系列著作不僅是管理界必讀，更在全球創下千萬本銷售紀錄。柯林斯從在史丹佛商學院執教、到成立企管研究實驗室，都專注探究一個主題：同樣是從新創開始，為何有些企業能夠屹立數十年，甚至成為改變世界的公司？
柯林斯研究發現，卓越的企業雖然罕見，卻絕非新鮮事，不同時代都有領導人引領企業長期成功，其中許多致勝關鍵其實是在企業創立初期就養成，不僅經得起時間考驗、更是現今企業面對快速變動的市場，迫切需要的指引。柯林斯決定將這些成功經營的基石重新帶回市場。
三十年前，柯林斯與人生導師比爾‧雷吉爾共同在史丹佛商學院開設「創業與小企業管理」，非常受歡迎，兩個人並將課程精華撰寫成書，當時一出版即成為矽谷經典。那本書也是Netflix創辦人里德‧海斯汀（Reed Hastings）創業路上最重要的一本參考書，每年都重讀一遍，打造出今日的串流巨人。
三十年後，柯林斯再整合多年研究獲得的洞見與體悟，新增四篇全新章節、十五篇新論述，寫成《恆久卓越的修煉》。不只擴充、更新內容，柯林斯更總結生涯所有著作精華，提出企業恆久卓越的藍圖，從人才、思維到行動，分階段詳細指出企業持續成長的路徑，即使遭遇挫敗、偏離軌道，也能再起。
二十一世紀的前二十一年教會我們，沒有「新常態」，只有一連串「非正常」。
在市場劇烈變動、科技快速顛覆的現在，要成為恆久卓越的企業更加困難，也更需要有紀律的行動。柯林斯分析，今天的大企業，也都曾是小新創，卓越的根基愈早奠定，愈可能具備挺過危機、翻轉頹勢的能耐。
書中從用人、領導、願景、策略、創新到執行，把抽象遙遠的「卓越」拆解成可設定、可執行的明確「要素」，這張藍圖也收納了柯林斯最為人熟知的重點概念，例如找對人上車、第五級領導、二十哩行軍、轉動飛輪、提高運氣報酬率等，不管是身處哪一階段、哪種規模的企業，都能找到切入點、依循前進，一步步帶領公司邁向卓越。
卓越不是終點，而是途徑──是引領我們持續進步、持續追求的路。
人才──要攀登無人攀登過的高山、面對難以預料的風險，最佳避險之道是確認綁在繩子另一端的夥伴是對的人，無論發生什麼狀況，他都能應付。
領導──唯有當人們擁有不追隨領導人的自由，卻仍願意追隨時，領導力才真正存在。
願景──企業要長青，願景不可或缺。如果創業是打贏獨立戰爭，確立願景就是制定憲法，是指引企業不斷前進的核心價值。
創新──好點子從來不缺，缺的是樂於接受各種想法的態度。
執行──再出色的願景與策略，無法好好執行，永遠無法躍升卓越。企業五百強中，近九成領導人將成功歸功於「完美執行」。
464 pages, Paperback
First published January 1, 1992
62 people are currently reading
5249 people want to read
About the author
Jim Collins
95 books2,762 followersLibrarian Note: There is more than one author in the GoodReads database with this name.
James C. Collins is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.
James C. Collins is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.
Ratings & Reviews
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Displaying 1 - 17 of 17 reviews
November 25, 2018
Though Jim Collins went on to write "Good to Great" for a much bigger audience, this book, a precursor, was written specifically for entrepreneurs scaling from a handful of employees to tens, or hundreds. The title of the book thus makes more sense as you complete it: "entrepreneurship" is about discovering a business model that survives harsh market realities, whereas "beyond entrepreneurship" is the creation of a lasting, sustainable company. This is the focus of the book: how to get beyond survival and toward sustainable growth. I read this book because Reed Hastings said it was one of his favorite business books, and when I completed the book, I felt the same way.
August 3, 2018
Although written in the early 90's, I believe the concepts provided are still relevant today. This book communicates very simply and easily how a business can turn into a great company, by focusing on 5 key areas; leadership, a company's vision, creating a strategy, being innovative & tactical excellence. I found this book didn't provide 'new' concepts but provided a deeper perspective on known concepts, which is rarely communicated within books.
November 11, 2019
Another Jim Collins classic. I thoroughly enjoyed reading this book and I recommend it to any entrepreneur that’s looking to take their business to greater heights of excellence. I particularly like the assertion that leaders don’t fit any specific personality profile - some are quiet, some are charismatic, others are shy and so on.
November 11, 2020
Timeless concepts & practical advice for applying them, but the examples didn't age well
August 19, 2025
Brilliant book that ever founder needs to read!
The mission, vision, purpose was hit home.
Phased diversification was great.
4 types of mission.
Greatness is the path.
Are all big take homes for me.
The mission, vision, purpose was hit home.
Phased diversification was great.
4 types of mission.
Greatness is the path.
Are all big take homes for me.
April 20, 2022
Great book
May 10, 2015
Боялся, что данная книга будет во многом повторятся с более поздними книгами Джима Коллинза таких как "От хорошего к великому" и "Построенные навечно". Но не тут то было. И я рад, что ошибался.
Эта книга полностью отвечает своему названию. Как и другие книги Коллинза она очень богата множественными принципами построения поистине великого бизнеса и компаний лидеров рынка. В ней много ценного материала, идей, советов, примеров, решений, теории, аналитики и прочего полезного.
Кто хочет понять, что такое вершина эволюции для компании, как взобраться на свой Эверест и прочно на нём осесть - книга должна стать обязательной к прочтению с остальными вышеуказанными книгами автора.
Эта книга полностью отвечает своему названию. Как и другие книги Коллинза она очень богата множественными принципами построения поистине великого бизнеса и компаний лидеров рынка. В ней много ценного материала, идей, советов, примеров, решений, теории, аналитики и прочего полезного.
Кто хочет понять, что такое вершина эволюции для компании, как взобраться на свой Эверест и прочно на нём осесть - книга должна стать обязательной к прочтению с остальными вышеуказанными книгами автора.
November 10, 2010
Jim is family, of course he gets 5 stars from me!!
June 26, 2017
Reed Hastings #1 rec for CEO's = first 2 chapters
March 17, 2018
Found this book very valuable for my small team of new leaders trying to create a vision for the first time.
April 15, 2025
I just finished reading Beyond Entrepreneurship (or BE as it’s often shortened), and honestly, it's one of those books that sticks with you—not because it’s full of groundbreaking buzzwords, but because it’s so clear and grounded.
Jim Collins (yes, the Good to Great guy) co-wrote this one with his mentor, Bill Lazier, before he became a household name in the business world. This book focuses less on big business theory and more on what it actually takes to build a company that lasts. It’s written with small to mid-sized business leaders in mind, but the lessons easily scale.
What I appreciated most is how it balances visionary thinking with practical leadership. It talks a lot about building a strong company culture, aligning your team with a shared purpose, and being brutally honest about your weaknesses. There’s a strong emphasis on values, discipline, and long-term thinking—not chasing the next flashy trend.
The updated edition (BE 2.0) also includes some new reflections from Jim Collins, which helps connect this book to the larger body of his work. If you’ve read Good to Great or Built to Last, this adds more depth and personal context.
It’s not a fast-paced, page-turning kind of book, but it’s full of insights you’ll want to underline and come back to. It feels more like having a long, thoughtful conversation with two wise mentors who genuinely want to help you lead better—not just manage more.
If you’re a founder, a CEO, or even just someone trying to lead well in any organization, Beyond Entrepreneurship is absolutely worth your time.
Jim Collins (yes, the Good to Great guy) co-wrote this one with his mentor, Bill Lazier, before he became a household name in the business world. This book focuses less on big business theory and more on what it actually takes to build a company that lasts. It’s written with small to mid-sized business leaders in mind, but the lessons easily scale.
What I appreciated most is how it balances visionary thinking with practical leadership. It talks a lot about building a strong company culture, aligning your team with a shared purpose, and being brutally honest about your weaknesses. There’s a strong emphasis on values, discipline, and long-term thinking—not chasing the next flashy trend.
The updated edition (BE 2.0) also includes some new reflections from Jim Collins, which helps connect this book to the larger body of his work. If you’ve read Good to Great or Built to Last, this adds more depth and personal context.
It’s not a fast-paced, page-turning kind of book, but it’s full of insights you’ll want to underline and come back to. It feels more like having a long, thoughtful conversation with two wise mentors who genuinely want to help you lead better—not just manage more.
If you’re a founder, a CEO, or even just someone trying to lead well in any organization, Beyond Entrepreneurship is absolutely worth your time.
June 7, 2023
"Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company" is an exceptional guidebook for entrepreneurs and business leaders seeking to build long-lasting and successful organizations. Written by Jim Collins and William Lazier, this insightful book goes beyond conventional entrepreneurship literature by emphasizing the importance of creating enduring greatness rather than mere short-term success. With a blend of practical advice, real-world case studies, and profound insights, the authors provide a roadmap for transforming a business into an enduring great company. They delve into essential topics such as leadership, company culture, strategy, and disciplined execution, offering valuable strategies and actionable steps for achieving sustainable growth and long-term success. "Beyond Entrepreneurship" is an invaluable resource that inspires and equips entrepreneurs to build organizations that stand the test of time.
January 14, 2025
This book is amazing. The authors also delve into the intricacies of strategic planning and execution. They provide practical frameworks that guide entrepreneurs in setting and achieving their goals. One of the key takeaways is the importance of adaptability; in an ever-changing business environment, the ability to pivot and respond to new challenges is vital. Collins and Lazier advocate for disciplined execution—an approach that combines strategic foresight with meticulous implementation. By focusing on both planning and execution, entrepreneurs can transform their visions into reality, ensuring that their organizations remain relevant and resilient. I like it and geometry dash lite which is awesome.
November 26, 2024
Lots of generic advice that can be found elsewhere. What’s unique about this book is that it has systems to articulate the key ingredients of talent, management and creativity.
It feels a bit like a textbook on entrepreneurship which I guess is what this book supposed to be about.
It feels a bit like a textbook on entrepreneurship which I guess is what this book supposed to be about.
May 20, 2022
Really super.
May 20, 2025
Important and interesting read!
Want to read
October 5, 2025Great job
Displaying 1 - 17 of 17 reviews