Consumer Economics: Issues and Behaviors, 2nd Edition

by Elizabeth B. Goldsmith

This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world--all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion. Anyone interested in consumer behavior.

504 pages, Hardcover

First published July 13, 2004

Reviews

[Lani · Rating 1 out of 5]

not a very user-friendly textbook, no glossary and the index isn't helpful. The writing may be spimple and concise but with so much information it is missing necessary tools to help students learn.