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Mastering Technical Sales: The Sales Engineer's Handbook
Care helps sales engineers who engage on the technical side of the sales and buying process navigate the complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. His topics include an overview of the sales process, business value pains and gains, remote demonstrations and presentations, the new sales getting started, and time management for the sales engineer. Annotation ©2022 Ringgold, Inc., Portland, OR (protoview.com)
381 pages, Hardcover
Published April 10, 2022
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60 people want to read
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Displaying 1 - 2 of 2 reviews
November 18, 2022
For everyone who wants to know the internals of the sales game from the view of Sales Engineer or Principal [technical] consultant - that’s the book to read!
It’s a manual, the substance over flash, the condensed and the same time very readable material.
If you want to improve your sales game beyond the typical sales books, especially if you’re technical resource supporting sales - that’s the one not to be missed.
Heaps of good advice, I’d recommend this book to all my peers.
It’s a manual, the substance over flash, the condensed and the same time very readable material.
If you want to improve your sales game beyond the typical sales books, especially if you’re technical resource supporting sales - that’s the one not to be missed.
Heaps of good advice, I’d recommend this book to all my peers.
March 23, 2023
Definitely recommended reading for any who is or os considering being a Sales or solution engineer
Displaying 1 - 2 of 2 reviews