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The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
Change your life and take your sales team to the next level by implementing Silicon Valley’s multi-billion dollar secret weapon.
Cold Email is a superpower. It allows you
* Pitch companies that do not know you in order to get what you want
* Clone your most profitable client
* Add predictability to your sales pipeline
* And more
Cold Email Manifesto distills the insights we’ve found teaching over 100,000 people across the globe and works for any B2B company.
Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.
Hop in and let’s transform your business in the next 90 days!
“Alex is the real deal, I’ve watched him write emails and get responses from Fortune 500 CEOs same day”
-Dennis Yu, Blitzmetrics
“Alex, just wanted to say thank you! Last month we had our best sales month ever. We did 10.5k in sales and this month I’m at 16k already and will probably hit around 20-25k this month”
-Matthew Fabrico, Agency Owner
“Alex, just want to thank you for the success you’ve already brought to my speaking business after learning your secrets about email outreach and marketing. From just our first hour [implementing your concepts] I’ve already generated 50k in business… ONE HOUR!! You’re definitely a game changer!”
-Magie Cook, CEO Magie’s Salsa (Acquired by Campbells)
Cold Email is a superpower. It allows you
* Pitch companies that do not know you in order to get what you want
* Clone your most profitable client
* Add predictability to your sales pipeline
* And more
Cold Email Manifesto distills the insights we’ve found teaching over 100,000 people across the globe and works for any B2B company.
Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.
Hop in and let’s transform your business in the next 90 days!
“Alex is the real deal, I’ve watched him write emails and get responses from Fortune 500 CEOs same day”
-Dennis Yu, Blitzmetrics
“Alex, just wanted to say thank you! Last month we had our best sales month ever. We did 10.5k in sales and this month I’m at 16k already and will probably hit around 20-25k this month”
-Matthew Fabrico, Agency Owner
“Alex, just want to thank you for the success you’ve already brought to my speaking business after learning your secrets about email outreach and marketing. From just our first hour [implementing your concepts] I’ve already generated 50k in business… ONE HOUR!! You’re definitely a game changer!”
-Magie Cook, CEO Magie’s Salsa (Acquired by Campbells)
208 pages, Kindle Edition
Published May 16, 2022
641 people are currently reading
714 people want to read
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Displaying 1 - 30 of 39 reviews
October 10, 2023
Picked up as a kindle sale title. It’s a quick, easy read, but the whole thing could have been distilled down to maybe 25 pages. Lots of redundant and repeated info. There’s promises early on that there will be more info about certain concepts later in the book, but it’s basically just repeated content without much additional depth. There’s one script and one subject line that he gives away and anything else is just slight re-wordings of the original. He claims there will be other scripts later in the book and even more online, but guess what, the link he repeatedly directs you to throughout the book for resources now forwards to his YouTube page. He constantly refers to this link and says he doesn’t want to name tools in the book in case they become outdated. But instead there’s no tools at all since the link no longer works.
He also refers people to his website to buy more training. Lame. And there’s even one part in the book where he asks you to stop reading and go leave a review on Amazon.
As someone who hates the idea of cold marketing, there were a few interesting tidbits but it definitely is not a book worth paying full price for.
Also, it’s mostly geared towards people selling SAAS or working for marketing agencies. He says his technique is not worth doing unless you’re selling a product priced at 2k or above, which probably makes it not applicable to a lot of entrepreneurs who are selling products priced less than that.
He also refers people to his website to buy more training. Lame. And there’s even one part in the book where he asks you to stop reading and go leave a review on Amazon.
As someone who hates the idea of cold marketing, there were a few interesting tidbits but it definitely is not a book worth paying full price for.
Also, it’s mostly geared towards people selling SAAS or working for marketing agencies. He says his technique is not worth doing unless you’re selling a product priced at 2k or above, which probably makes it not applicable to a lot of entrepreneurs who are selling products priced less than that.
November 23, 2022
After reading a few excepts, I was skeptical as I did not agree with some of the recommendations but still read it as it was recommended by my colleague.
It was actually surprisingly well written and straight to the point. No fillers and redundant information like many other business books.
Some sound advice and realistic, detailed plan to get things of the ground. You don't have to agree with everything but if you are looking at building an outbound sales team, this is definitely one of the few book you should read and is complementary with some others I have read (as of 2022).
It was actually surprisingly well written and straight to the point. No fillers and redundant information like many other business books.
Some sound advice and realistic, detailed plan to get things of the ground. You don't have to agree with everything but if you are looking at building an outbound sales team, this is definitely one of the few book you should read and is complementary with some others I have read (as of 2022).
August 30, 2022
First quarter of the book starts slow and in typical american-storytelling manner. After this part the book has amazing value. Not only for cold mailings but especially for team and company building.
March 14, 2023
Pushed their products a lot. Links are broken. Learned but.. meh
February 21, 2024
This was an incredibly helpful book on B2B cold outreach. I was able to immediately implement 3 things from his book and saw immediate results
1) The breakup email to get a response. This is the truest way to weed out people who are serious vs not serious. It takes a lot of energy to follow up with non interested leads and this is a great way to know where to put your energy.
2) The #1 goal in outreach is to get them to book a meeting. You can redirect their questions over the email with "I'd be happy to answer that over a call. How does __ work for you to meet?"
3) NEVER quoting your service prices over an email. You need to get them on a call! When you quote your services over email, this allows them to veto your services before you even have a chance to show the value. The call is EVERYTHING. I've been able to close so many more sales with this approach. I was surprised how willing people are to meet once you tell them you will answer your question over a 15min call, and not over the email.
Other important notes from this read:
-Cold email is a predictable system for growing leads and generating revenue
-Win deals by highly targeted, personalized messages for cold bound emails
-You will get more rejections than leads and you cannot let it get to you. Mindset is everything
-From 100 Emails, you should get 4-6 sales calls. Once you master the practice, you should be able to close 2-3 sales for every 100 emails
-Anything under 2K is not meant for cold outreach
-Offer a no-brainer offer they will eat up
-Warm up your inbox, set up a Dmark (still need to figure this out)
-Protect your domain with your life and use a similar yet separate domain
-Who you send the email to is more important than what you write in the email
Bench Marks for a Successful Email Campaign:
-Open rates should be 80%
-Response rates should be 15%
-Meeting booking rate 4-8%
-It takes time, training and trial to get amazing results
-Trust yourself, make yourself fully responsible for your outcomes, set ambition goals and follow through with everything you say you are going to do.
1) The breakup email to get a response. This is the truest way to weed out people who are serious vs not serious. It takes a lot of energy to follow up with non interested leads and this is a great way to know where to put your energy.
2) The #1 goal in outreach is to get them to book a meeting. You can redirect their questions over the email with "I'd be happy to answer that over a call. How does __ work for you to meet?"
3) NEVER quoting your service prices over an email. You need to get them on a call! When you quote your services over email, this allows them to veto your services before you even have a chance to show the value. The call is EVERYTHING. I've been able to close so many more sales with this approach. I was surprised how willing people are to meet once you tell them you will answer your question over a 15min call, and not over the email.
Other important notes from this read:
-Cold email is a predictable system for growing leads and generating revenue
-Win deals by highly targeted, personalized messages for cold bound emails
-You will get more rejections than leads and you cannot let it get to you. Mindset is everything
-From 100 Emails, you should get 4-6 sales calls. Once you master the practice, you should be able to close 2-3 sales for every 100 emails
-Anything under 2K is not meant for cold outreach
-Offer a no-brainer offer they will eat up
-Warm up your inbox, set up a Dmark (still need to figure this out)
-Protect your domain with your life and use a similar yet separate domain
-Who you send the email to is more important than what you write in the email
Bench Marks for a Successful Email Campaign:
-Open rates should be 80%
-Response rates should be 15%
-Meeting booking rate 4-8%
-It takes time, training and trial to get amazing results
-Trust yourself, make yourself fully responsible for your outcomes, set ambition goals and follow through with everything you say you are going to do.
Read
September 12, 2023This book is an absolute game-changer for anyone in the field of sales and marketing.
It is a treasure trove of actionable insights and strategies that not only demystify the art of cold emailing but also provide invaluable guidance on how to supercharge your outreach activities. As someone deeply involved in the QR code generator tool industry with https://qrcodedynamic.com , I found this book to be particularly enlightening.
The author's approach to cold emailing is systematic and results-driven, offering a step-by-step roadmap that is easy to follow and implement. What sets this book apart is its ability to tailor the principles and techniques to the specific needs of businesses, including those in the QR code generator tool sector. It equips readers with a deep understanding of how to identify, target, and engage potential clients effectively.
One of the standout features of "The Cold Email Manifesto" is its emphasis on personalization. In the QR code generator industry, where competition is fierce, crafting tailored messages that resonate with your audience is crucial. The book provides concrete examples and templates that can be adapted to suit unique offerings to connect with prospects on a meaningful level.
It is a treasure trove of actionable insights and strategies that not only demystify the art of cold emailing but also provide invaluable guidance on how to supercharge your outreach activities. As someone deeply involved in the QR code generator tool industry with https://qrcodedynamic.com , I found this book to be particularly enlightening.
The author's approach to cold emailing is systematic and results-driven, offering a step-by-step roadmap that is easy to follow and implement. What sets this book apart is its ability to tailor the principles and techniques to the specific needs of businesses, including those in the QR code generator tool sector. It equips readers with a deep understanding of how to identify, target, and engage potential clients effectively.
One of the standout features of "The Cold Email Manifesto" is its emphasis on personalization. In the QR code generator industry, where competition is fierce, crafting tailored messages that resonate with your audience is crucial. The book provides concrete examples and templates that can be adapted to suit unique offerings to connect with prospects on a meaningful level.
December 1, 2024
Cold email = Spam. You name it whatever you want but what you do is spamming. I came across this book while looking for a book to improve our newsletters. I quickly figured that this book is written by a spammer, explaining how to spam and waste people's time. It was very hard to read through because I sometimes shook out of anger as I heard how this spammer operates.
My company gets several emails every week with the subject "Quick question". They start with a so-called compliment that immediately lets us know that they have no idea about our business and they are trying to sell something. We use a lot of "f" words about the underdeveloped humans who send those emails. We never reply to them because it would help with their deliverability. Instead, we mark them as spam and block them (You should too).
Alex is a humanoid. He hasn't advanced in the evolution process as most of us did. He is one of the people who are the reason why 85% of all emails are spam. I am hoping to find him at an event or something so I can confront him and punch him in the face (metaphorically).
Most of the 5-star reviews of this book are fake/biased because he offers freebies for reviews.
I hope the editors take action to remove this book from the platform.
My company gets several emails every week with the subject "Quick question". They start with a so-called compliment that immediately lets us know that they have no idea about our business and they are trying to sell something. We use a lot of "f" words about the underdeveloped humans who send those emails. We never reply to them because it would help with their deliverability. Instead, we mark them as spam and block them (You should too).
Alex is a humanoid. He hasn't advanced in the evolution process as most of us did. He is one of the people who are the reason why 85% of all emails are spam. I am hoping to find him at an event or something so I can confront him and punch him in the face (metaphorically).
Most of the 5-star reviews of this book are fake/biased because he offers freebies for reviews.
I hope the editors take action to remove this book from the platform.
May 1, 2023
Could be an ok book for someone looking for a motivating intro to the topic
I appreciate the author highlighting applicability of prior research & crafting messages for the audience beyond the world of cold outreach in sales - people e-mailing each other at work could totally benefit from that
Unfortunately, there's very little guidance on assessing the quality of that research (and the resulting message) outside of looking at open & response numbers. More attention is spent on the mechanisms of reducing the impact of bad quality (don't use your main domain for the emails)
The author occasionally makes reader's life difficult by speaking in absolutes ("this would work for any business if you try hard enough") and later on qualifying some dimensions in passing ("you'd get the most value of this for deals above $20k", "mom and pop businesses are unlikely to afford your services", "$5m-$10m companies are probably the sweet spot", ...)
Take things with a grain of salt but there's not much salt needed - it's only 4 hours in audio
I appreciate the author highlighting applicability of prior research & crafting messages for the audience beyond the world of cold outreach in sales - people e-mailing each other at work could totally benefit from that
Unfortunately, there's very little guidance on assessing the quality of that research (and the resulting message) outside of looking at open & response numbers. More attention is spent on the mechanisms of reducing the impact of bad quality (don't use your main domain for the emails)
The author occasionally makes reader's life difficult by speaking in absolutes ("this would work for any business if you try hard enough") and later on qualifying some dimensions in passing ("you'd get the most value of this for deals above $20k", "mom and pop businesses are unlikely to afford your services", "$5m-$10m companies are probably the sweet spot", ...)
Take things with a grain of salt but there's not much salt needed - it's only 4 hours in audio
November 18, 2024
Culture Clash
I had two real problems with this book but first the positives. A load of the advice - on personalising approaches, for example - was really good. It transfers to meetings, social media approaches, all sorts of things.
But…
It’s obviously an American book. There may well be something cultural in spending the first chapter persuading you to read the rest but it annoyed me - I’ve already committed to reading it, I didn’t need to spend so much time being persuaded once I was in the middle of it. It was actually page forty-odd that the real substance arrived.
And that’s where I had another issue. In most states in America you’re fine to approach people by email when you don’t know them. In the UK and the EU we have GDPR which specifically prohibits this.
I give it three stars for the transferable stuff but this really isn’t a book that’s going to travel across geographies.
I had two real problems with this book but first the positives. A load of the advice - on personalising approaches, for example - was really good. It transfers to meetings, social media approaches, all sorts of things.
But…
It’s obviously an American book. There may well be something cultural in spending the first chapter persuading you to read the rest but it annoyed me - I’ve already committed to reading it, I didn’t need to spend so much time being persuaded once I was in the middle of it. It was actually page forty-odd that the real substance arrived.
And that’s where I had another issue. In most states in America you’re fine to approach people by email when you don’t know them. In the UK and the EU we have GDPR which specifically prohibits this.
I give it three stars for the transferable stuff but this really isn’t a book that’s going to travel across geographies.
August 29, 2024
Honestly a good book. It has it's problems but I found some valuable information inside of it.
The main problem was the fact that the author always kept pushing the "cold email" as a solution to all problems, and I for one think it gets more complicated than that. Another problem with this book is the continuous ads about the course. I get it, you have a course, but I didn't come here for that.
It teaches a healthy amount about cold emailing, and it even includes some things that I didn't expect at all, like for example the recommandation of adding DMARC to your domain. Overall a good book, and it's a short read.
I recommend it for people who are getting started with marketing & cold emailing!
The main problem was the fact that the author always kept pushing the "cold email" as a solution to all problems, and I for one think it gets more complicated than that. Another problem with this book is the continuous ads about the course. I get it, you have a course, but I didn't come here for that.
It teaches a healthy amount about cold emailing, and it even includes some things that I didn't expect at all, like for example the recommandation of adding DMARC to your domain. Overall a good book, and it's a short read.
I recommend it for people who are getting started with marketing & cold emailing!
July 10, 2022
Read this book after following Alex Berman's YouTube channel for a few years. This is one of the best business books I've read in a long time. Sure, there are pitches to the author's business - that is fully expected in business books today. The book delivers plenty of solid value in the form of scripts, templates and specific benchmarks that I quite enjoyed it. I wasn't expecting the book to cover management issues - those chapters were interesting.
In addition, I very much appreciate the author sharing examples from their business career. It was great to see how they learned from both successes and failures.
In addition, I very much appreciate the author sharing examples from their business career. It was great to see how they learned from both successes and failures.
August 16, 2024
In this nuts-and-bolts book, Alex Berman gives you the EXACT process and scripts to use cold email to book meetings to sell your high-ticket products or services. Pure gold! One key to success is having a Grand Slam Offer, such as what Alex Hormozi outlines in $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.
January 8, 2023
Apprezzo i libri che promettono una cosa e la mantengono.
E questo Cold Email Manifesto fa tutto questo e percorre l'extra mail dato che non si perde in chiacchiere e ci da script ed esercizi.
In 200 pagine spiega cosa sono le cold email, ci da degli script, disseziona le varie parti delle suddette email, ci da che CTR ci si può aspettare, espande il discorso su altri argomenti simili e generalmente instiga all'azione.
Insomma proprio un bel libro, consigliato!
E questo Cold Email Manifesto fa tutto questo e percorre l'extra mail dato che non si perde in chiacchiere e ci da script ed esercizi.
In 200 pagine spiega cosa sono le cold email, ci da degli script, disseziona le varie parti delle suddette email, ci da che CTR ci si può aspettare, espande il discorso su altri argomenti simili e generalmente instiga all'azione.
Insomma proprio un bel libro, consigliato!
July 23, 2023
Good read. I’ll likely be coming back to this one to read again when I’m ready to start cold emailing.
My only “meh” is the author does that thing where he’s continuously referring you to their website. That said, the value in the book is still there without the website so I’ll still give it five stars.
My only “meh” is the author does that thing where he’s continuously referring you to their website. That said, the value in the book is still there without the website so I’ll still give it five stars.
February 13, 2024
Simple Yet Powerful!
Great read and yes the information is simple but you shouldn’t expect some solution you never heard of any because people’s internal nature doesn’t change. So, these tools he gives are clear and easy to implement. I will write another review once I’ve closed a few deals with Alex’s strategies
Great read and yes the information is simple but you shouldn’t expect some solution you never heard of any because people’s internal nature doesn’t change. So, these tools he gives are clear and easy to implement. I will write another review once I’ve closed a few deals with Alex’s strategies
September 1, 2024
No fluff, to the point. One of the few books where author doesn’t brag about himself
Very brief, to the point, very informative and with actionable items and homework.
Gives a complete picture of how to handle your cold emailing strategy. If you are a beginner this is for you. You don’t even need to have another copywriting book if you read this one.
Very brief, to the point, very informative and with actionable items and homework.
Gives a complete picture of how to handle your cold emailing strategy. If you are a beginner this is for you. You don’t even need to have another copywriting book if you read this one.
December 31, 2024
An unbeatable read for solopreneurs to grow their business
I would've rated more if possible. This book exceeded way past my expectations. I loved the simple yet descriptive approach while outlining all the do's and don'ts. I'll be re-reading this until it's etched in my memory! Thanks a ton, Alex and Robert!!
I would've rated more if possible. This book exceeded way past my expectations. I loved the simple yet descriptive approach while outlining all the do's and don'ts. I'll be re-reading this until it's etched in my memory! Thanks a ton, Alex and Robert!!
July 31, 2022
Practical*nsights
Alex does a fantastic job of writing a practical step by step approach to writing code emails.
What he also does the end of the book is to offer
r suggestions on how to grow your business and yourself there as an entrepreneur or leader.
Alex does a fantastic job of writing a practical step by step approach to writing code emails.
What he also does the end of the book is to offer
r suggestions on how to grow your business and yourself there as an entrepreneur or leader.
September 22, 2022
incredible read!
This was a life-changing book and I feel more motivated than I ever have in my life for my agency. I’m ready to grow my business as much as possible and do the best that I can thank you Alex!
This was a life-changing book and I feel more motivated than I ever have in my life for my agency. I’m ready to grow my business as much as possible and do the best that I can thank you Alex!
May 25, 2023
I appreciate the straight forward, actionable content in this book. Not a lot of fluff. You can tell Alex really knows his stuff and truly believes in what he teaches. I definitely feel inspired to get out there and write some emails.
June 14, 2023
Non sono sicuro di applicare il metodo e di mettermi a mandare mail a freddo, ma è ben scritto, con informazioni utili anche in altri contesti e ci sono ottimi consigli di vendita. Lettura interessante per chi ha un business e vuole conoscere possibili strategie di crescita.
December 20, 2023
The book consists of the following:
a) Cold email advice (30%)
b) Irrelevant points (20%)
c) Fluff (50%)
Oh and this book has very poor structure and formatting. A mediocre blogger could have written better.
a) Cold email advice (30%)
b) Irrelevant points (20%)
c) Fluff (50%)
Oh and this book has very poor structure and formatting. A mediocre blogger could have written better.
June 16, 2022
Learned a ton
If you want to get into the ins and outs of cold email, this book is for you.
Quick, breezy read. Has some great tips that you need for your business
If you want to get into the ins and outs of cold email, this book is for you.
Quick, breezy read. Has some great tips that you need for your business
July 30, 2022
Very insightful book! I recommend for any sales professional who cold calls or building a team to cold call.
September 12, 2022
The best book I have read on marketing for digital agencies. It has changed the game for my growth. Highly recommend. Alex is a genius.
September 21, 2022
Good book
I haven't used the the strategies in this book yet because I've just finished reading it. It seems easy to implement and a real good way to go after anything you want.
I haven't used the the strategies in this book yet because I've just finished reading it. It seems easy to implement and a real good way to go after anything you want.
November 4, 2022
valuable content
19 and building an agency, this book came just in time! Definitely a must read not just for cold emailing but for grit and perseverance as well.
19 and building an agency, this book came just in time! Definitely a must read not just for cold emailing but for grit and perseverance as well.
November 20, 2022
Extremely helpful
I'd been grasping in darkness with me email outreach for years. Now it feels like Alex is shining a spot light on the path to follow. Fantastic!
I'd been grasping in darkness with me email outreach for years. Now it feels like Alex is shining a spot light on the path to follow. Fantastic!
February 26, 2023
Email master
Literally gives everything away for you to learn step by step you don't need any course just a few chapters of this book.
Literally gives everything away for you to learn step by step you don't need any course just a few chapters of this book.
July 17, 2023
Very good info on how to cold email, as well as some good general tips on management and mindset. overall, a nice read and inspiring
Displaying 1 - 30 of 39 reviews