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The Strategy Activation Playbook

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Organizations spend over $160 billion a year hiring consultants to develop and execute strategies, and yet 80 percent of corporate strategies fail.

Why? Because we forget the most important factor in successfully executing strategy: People.


Our old models of change management and strategy execution assume that organizations are monolithic and can move directly from strategy-making to strategy-doing. But the modern organization is made up of increasingly more diverse, empowered, and free-thinking people, and we need to evolve how we launch our strategies to ensure we engage, align, and empower diverse groups of people to move forward together. If you want to be part of the 20 percent of leaders who succeed, then you need a new playbook for bringing your strategy to life.

With The Strategy Activation Playbook, author Aric Wood, CEO of XPLANE, teaches you how to do what he’s helped organizations around the world accomplish: align and activate the people in your organization to execute your strategy and realize your vision.

Inside, leaders will find in these pages a clear methodology for:

• Communicating a strategy in such a way that everyone understands it, sees how it benefits them, and becomes willing to take the journey
• Equipping employees with the tools and training that enable new ways of working
• Embedding a strategy as “the new way of work” that everyone can embrace

The Strategy Activation Playbook is the indispensable desk reference to strategy activation, and is filled with practical tools, exercises, and methods you can implement immediately to align your teams and empower individuals to move forward together toward a common goal.

208 pages, Kindle Edition

Published September 13, 2022

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Aric Wood

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Displaying 1 - 2 of 2 reviews
Profile Image for Manouane Beauchamp.
218 reviews4 followers
May 11, 2024
Livre mauvais et complètement inutile. Il s'agit d'un plan de gestion du changement adapté à la mise en oeuvre d'une stratégie organisationnelle. Non seulement le plan et les outils proposés en gestion du changement sont assez mauvais, mais l'auteur part du principe qui faut CONVAINCRE les gens d'adhérer à la stratégie. Grave erreur que voilà : il faut construire le plan stratégique AVEC les employés. Ça élimine l'enjeu de les convaincre, et donc, de devoir lire ce livre.
Profile Image for Arun Narayanaswamy.
477 reviews6 followers
October 29, 2025
Very slow and painful book. A two page blog should suffice to explain what the author does in a boring take on simple process.
There is an art of creating a new domain to make some money, and this one is exactly that.
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