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SUMMARY: The Mom Test
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Displaying 1 - 1 of 1 review
January 16, 2026
It's nice.Maybe the only downside is, even though it is a super short book, it is still extremely repetitive: 40% of the book is the exact same message: “DON'T PITCH! Ask about THEIR lives, their problems, their current solutions/workarounds”. However, given how easy it is to fall back into “pitch mode”, maybe it is worth hammering that message into my brain.We are about to launch a new product soon at my company and we do have an extremely narrowly segmented customer group, so I will sit down with this book on my lap and prepare myself for some customer meetings. This book came just at the right time.And by the way: Without this book I would 100% guaranteed have performed every single mistake outlined in this book.I loved the chapter about note taking at the end and adding context via little symbols and emojis.If you are in charge of a product or company and you often interface with your customers and potential customers, this book is probably worth your time – and it doesn't demand much of your time anyways!
Displaying 1 - 1 of 1 review