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All In: How to Risk Everything for Everything that Matters
All Risking Everything for Everything that Matters
by author W. Allen Morris is a freedom manual for hard-driving, success-oriented leaders who are ready to explore the terra incognita of their hidden self in order to find and experience the life they deeply want—the path to greater freedom, joy, creativity, and power.
All of us are leaders, or have the potential to be, in our circle of influence—in our work, in our families, and in our world. We will either be powerfully healing, inspiring, and effective leaders or hurtful and injuring leaders. The difference is in the awareness and healing we have experienced in our secret inner life.
As a business leader and entrepreneur, Allen Morris discovered that the very same drive and skills that had brought him so much success were also sabotaging everything and everyone he cared about. It was as if an unseen enemy was at work behind the scenes, ambushing his happiness and undoing his relationships right as he stepped into the winner’s circle. And he noticed he was not alone in his struggle.
All Risking Everything for Everything that Matters follows the author’s story and that of other CEOs and leaders who found themselves stuck or unfulfilled but chose to risk authenticity and transparency to understand how their blind spots and childhood wounds were limiting their true potential. Drawing on the insights of neuroscience, psychology, addiction recovery, and biblical wisdom—and sharing dramatic stories from his own life and those of other leaders—Morris delivers a practical and inspiring plan for how men can achieve exponentially greater effectiveness, fulfillment, creativity, and influence for good.
All of us are leaders, or have the potential to be, in our circle of influence—in our work, in our families, and in our world. We will either be powerfully healing, inspiring, and effective leaders or hurtful and injuring leaders. The difference is in the awareness and healing we have experienced in our secret inner life.
As a business leader and entrepreneur, Allen Morris discovered that the very same drive and skills that had brought him so much success were also sabotaging everything and everyone he cared about. It was as if an unseen enemy was at work behind the scenes, ambushing his happiness and undoing his relationships right as he stepped into the winner’s circle. And he noticed he was not alone in his struggle.
All Risking Everything for Everything that Matters follows the author’s story and that of other CEOs and leaders who found themselves stuck or unfulfilled but chose to risk authenticity and transparency to understand how their blind spots and childhood wounds were limiting their true potential. Drawing on the insights of neuroscience, psychology, addiction recovery, and biblical wisdom—and sharing dramatic stories from his own life and those of other leaders—Morris delivers a practical and inspiring plan for how men can achieve exponentially greater effectiveness, fulfillment, creativity, and influence for good.
247 pages, Kindle Edition
Published May 3, 2022
13 people are currently reading
30 people want to read
About the author
W. Allen Morris
3 books1 followerSince taking the helm of the Allen Morris Company in 1980 at the age of 28, W. Allen
Morris has propelled the real estate firm his father established in 1958. The company
has over 85 successful developments to its credit focusing selectively on best-in-class
multi-family residential, office buildings, hotels, and mixed-used projects in unique
locations with unparalleled amenities.
He is the president or manager of over 100 real estate-related companies or
partnerships. His professional designations include CCIM, SIOR, CPM, CRE, FRICS.
Allen’s career spans more than 45 years in real estate development, brokerage &
property management. He has received numerous professional distinctions including
the 2016 Miami-Dade County Chairman of the Year Apogee Award from South
Florida Business & Wealth Magazine; 2017 Power Leader in Real Estate by the South
Florida Business Journal; and 2019 Lifetime Achievement Award of the Greater Miami
Chamber of Commerce.
Allen has been an active member of the Young President’s Organization (YPO) since
1982 and the former Chairman of the Florida YPO Chapter. He also serves as a Board
Member of The Greater Miami Chamber of Commerce and the United Way.
Allen is a graduate of The McCallie School, Georgia Institute of Technology and
Harvard Business School, and is pursuing post-graduate studies at Oxford University.
He writes a monthly Blog: Allen Morris on Real Estate, and is the author of All In: How
to Risk Everything for Everything that Matters, released in May 2022 by Simon &
Shuster.
On the personal side, Allen is a Commercial-Rated Jet Pilot, 4th Degree Black Belt Tae
Kwon Do Master and scuba diver. He is married to June Morris with 4 adult children,
2 step-daughters and 3 grandchildren.
Morris has propelled the real estate firm his father established in 1958. The company
has over 85 successful developments to its credit focusing selectively on best-in-class
multi-family residential, office buildings, hotels, and mixed-used projects in unique
locations with unparalleled amenities.
He is the president or manager of over 100 real estate-related companies or
partnerships. His professional designations include CCIM, SIOR, CPM, CRE, FRICS.
Allen’s career spans more than 45 years in real estate development, brokerage &
property management. He has received numerous professional distinctions including
the 2016 Miami-Dade County Chairman of the Year Apogee Award from South
Florida Business & Wealth Magazine; 2017 Power Leader in Real Estate by the South
Florida Business Journal; and 2019 Lifetime Achievement Award of the Greater Miami
Chamber of Commerce.
Allen has been an active member of the Young President’s Organization (YPO) since
1982 and the former Chairman of the Florida YPO Chapter. He also serves as a Board
Member of The Greater Miami Chamber of Commerce and the United Way.
Allen is a graduate of The McCallie School, Georgia Institute of Technology and
Harvard Business School, and is pursuing post-graduate studies at Oxford University.
He writes a monthly Blog: Allen Morris on Real Estate, and is the author of All In: How
to Risk Everything for Everything that Matters, released in May 2022 by Simon &
Shuster.
On the personal side, Allen is a Commercial-Rated Jet Pilot, 4th Degree Black Belt Tae
Kwon Do Master and scuba diver. He is married to June Morris with 4 adult children,
2 step-daughters and 3 grandchildren.
Ratings & Reviews
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Community Reviews
Displaying 1 - 10 of 10 reviews
December 29, 2024
An Inspiring and Vulnerable Read
I just finished reading All In by Allen Morris, and I can’t recommend it enough. The book is an easy read, but don’t let that fool you—it’s packed with depth and meaning. Allen’s vulnerability throughout feels like an open invitation to explore the “shadows” in my own life, and his insights challenged me in the best way.
As a fellow pilot, CEO, Christian, and someone with roots in Miami, I felt an immediate connection to Allen’s story. He writes with such authenticity that it’s impossible not to see pieces of yourself in his journey. His willingness to share personal challenges and triumphs gave me a fresh perspective on faith, leadership, and how to live fully “all in.”
Whether you’re looking for encouragement in your faith, inspiration as a leader, or just a powerful, personal story, All In will not disappoint. This book left me with a lot to reflect on, and I’m grateful for the invitation to dive deeper into my own life.
I just finished reading All In by Allen Morris, and I can’t recommend it enough. The book is an easy read, but don’t let that fool you—it’s packed with depth and meaning. Allen’s vulnerability throughout feels like an open invitation to explore the “shadows” in my own life, and his insights challenged me in the best way.
As a fellow pilot, CEO, Christian, and someone with roots in Miami, I felt an immediate connection to Allen’s story. He writes with such authenticity that it’s impossible not to see pieces of yourself in his journey. His willingness to share personal challenges and triumphs gave me a fresh perspective on faith, leadership, and how to live fully “all in.”
Whether you’re looking for encouragement in your faith, inspiration as a leader, or just a powerful, personal story, All In will not disappoint. This book left me with a lot to reflect on, and I’m grateful for the invitation to dive deeper into my own life.
December 13, 2022
Morris brings a lifetime of business and conversation to the table in this work as he applies his years of knowledge with psychological thought pertaining to how leaders are to remain all in. In many ways this work is about avoiding burn out by being focused on the goal at hand. Being all in does not mean that you burn yourself out, rather you remain single minded in seeking the goal. This is not an overt Christian leadership book, yet you can clearly see how Morris has been influenced by the Scriptures, apologists, and theologians.
June 29, 2022
I bought this book for my husband because it targets male leaders, but as I was skimming through it, I ended up reading it myself and I actually loved it. I loved it because it moved me to action and how to move to the next level in personal projects and life goals that I've had. I'm really happy about that and I look at my feelings differently after reading All In. I hope the author writes something targeted to everyone, not just men and women.
December 29, 2022
A Challenging Book for Businessmen and Entrepeneurs
Being cautious about the influence of relativistic Postmodern concepts and terminology (such as the term, "My" Truth), as well as the author's constant reference to secular psychiatrists, and his imminently pragmatistic approach to advice and counseling, a good deal of the advice provided in this book appears to be valuable to driven businessmen and entrepeneurs. An insightful work, but read with caution
Being cautious about the influence of relativistic Postmodern concepts and terminology (such as the term, "My" Truth), as well as the author's constant reference to secular psychiatrists, and his imminently pragmatistic approach to advice and counseling, a good deal of the advice provided in this book appears to be valuable to driven businessmen and entrepeneurs. An insightful work, but read with caution
January 9, 2023
Did not finish. The book is more about keeping your empire together once you’ve built it, and no real practical advice on the getting started phase. The author’s father founded the business and appointed him to company President at age 21.
No judgement there, but did you really go “all in” on something you inherited?
The sections about how many push-ups the author can do (and how hard he can kick a practice bag in the dojo) are not charming.
No judgement there, but did you really go “all in” on something you inherited?
The sections about how many push-ups the author can do (and how hard he can kick a practice bag in the dojo) are not charming.
April 7, 2024
Disclaimer: this book is written of, by, and for men, particularly rich Christian executive men. Aside from a total lack of inclusivity, this self-help book gives a lot of reasonable-sounding advice that comes directly from the author’s life. While I will do approximately none of what the book says, it does serve as an important reminder to be in touch with myself at a spiritual and emotional level.
July 8, 2022
I know Allen personally and he has been humbly sharing his journey and being impactful in my life well before he wrote this book. In this book he gives an unvarnished, humorous look of both the highs and lows of his remarkable life in a frank and approachable way. I hope that others glean the great insights and benefit from hearing about Allen’s journey as I have.
May 17, 2025
A truly authentic book – the author shares his personal story, in which I saw many reflections of my own experiences. The way he works through his life’s setbacks, wounds, and inner struggles, and how far he has come on his journey, has helped me on mine.
I believe this book can offer the same support to others who are seeking their own path to personal growth.
Zdeněk Bláha
I believe this book can offer the same support to others who are seeking their own path to personal growth.
Zdeněk Bláha
July 6, 2022
Outstanding, W. Allen's relatable experiences reminds me that I am not alone. His journey is all of our journeys. Starts off great and gets better and better. A must read for all seeking to understand why we are here and how good and challenging experiences lead us to our purpose.
February 15, 2023
There are some good advices and suggestions.
Displaying 1 - 10 of 10 reviews