George Hare leaves Oxford University after reading French and German and borrows some money from his grandmother to open a travel agency that very soon becomes successful. He is making a lot of money, but not bothered about financial success, it is the desire to send people to destinations that suit them that drives him.
Despite pressure from his friends he remains single for many years, though he is in love with his best friend's wife, Claire. In his mid 30s he does marry, though remains attracted to Claire, amd alos her daughter, Sally, who could actually be his daughter.
Basically the novel is the story of George's life. It is a deftly composed story that flits between time periods. Bawden portrays George really well, so that despite his failings the reader develops sympathy for him.