The Lazy Copywriter's Guide To The Galaxy: How To Stop Panicking & Start SELLING

by Robert Walsh, Alyssa Myers (Editor), Sean Vosler (Foreword)

EASILY MASTER THE SKILL OF PERSUASIVE COPYWRITING WHILE DOING AS LITTLE AS HUMANLY POSSIBLE. This is your unofficial, (and pretty damn unconventional) guide to crafting effective direct response copy creatives without needing much experience at all. Actually, in this case, the less experience you have the better! The majority of consumers make decisions based on some kind of external influence, and copywriters are no different. They take inspiration from their own external influences to make creative decisions. Combining market research and personal experiences to develop unique, and often unconventional ideas, then using those ideas to create offers that entice readers to take action they might not otherwise have taken. All of the things you do to make your customers want to buy from you are influenced by things you've read, listened to, and experimented with, Helping you generate creatives that are both unique to you and exclusive to your target audience. It's these differences that separate the pros from the amateurs; they're what enable you to move beyond the generic frameworks that the copywriting industry so often relies on. You have to harness your weird, unique quirks to drive the next generation forward and preserve the integrity of what it means to be "a true creative". By the end of this book, you'll see how I manage to keep myself unapologetically authentic, fully transparent, and constantly motivated in my business, and how you can do the same without breaking a sweat, and without panicking.

70 pages, Kindle Edition

Published May 24, 2022

About the author

Librarian Note: There is more than one author in the Goodreads database with this name. This profile might contain books by several authors with this name.

See also
- Robert Walsh, 1784/1785-1859, Diplomat, American Review
- Robert Walsh, 1772-1852, clergyman, historian, writer and physician

Reviews

[Ryan · Rating 2 out of 5]

I read this book in one sitting while my wife was being monitored in the hospital. And I was surprised how much this book meandered and "told" things to the reader instead of "showing."

For example, on page 54: "If you don't understand your product, you can't relay the information your customers need to share your excitement about it. If people are unfamiliar with what they are attempting to buy, they can easily become insecure and start to second guess their decision." Not exactly earth-shattering stuff, right?

It's also unclear who this book is for. Is it for copywriters or business owners? Sometimes he addresses one audience, sometimes another.

And what's the main thing I'm supposed to get from the book? It appears to be this: That laziness helps you get to the point and write only what's needed for a successful promotion. However, he never clearly explains HOW to do this.

I expected to gain some new insights about copywriting. Maybe I've been in the business too long because I was underwhelmed.

In the last chapter, Walsh shares his "anti-hero" email strategy. It's a twist on using a fictitious secondary persona to talk to your list. Not a new strategy (I think Dan Kennedy first taught this), but Walsh's approach is a unique way of doing it for his personal email list. And he shares the first email in his automation sequence.

This is the one bit of "showing" in the book, and it's right at the very end. If you'd like to use this strategy yourself, Walsh says, "Depending on your schtick, you can have someone like a rogue employee secretly mailing your list or a pissed-off ex-girlfriend. Whatever works the best and makes the most sense for your offers and audience."

And that's it! The book ends five sentences later. Final verdict: There are many copywriting books far superior to this one. Personally, I'd skip it.