This book is an easy and quick read that will take you on a journey through the mindset of a successful salesperson. You will not read about sales tricks and techniques on how to get more clients to say yes to you. The book gives you more than that. It gives you a mindset that will make a difference for your career and for your business. Too many salespeople use tricks to make a sale, but what does that give them in the long run? A lot of dissatisfied customers, that do not trust them. If you are in sales for the long run you need to be the person that is indispensable to your customers. You are able to do that by being knowledgable, delivering more than you have to, loving what you do and having the right attitude and mindset. The rest you will learn, even the smaller “innocent” tricks that will help you tip your prospect your way. But even though you are “tipping” them “your way” you are the one who is always adding value to your customers and sharing your knowledge. That is the key to becoming a successful salesperson. The author even shares with us a couple of his own experiences with good and bad salespeople.
It is an interesting book, but if you are looking for tricks or phrases to persuade your customers this is not that kind of book. On the other hand, if you are struggling with the mentality of being a salesperson, then this is the book for you. It will help you get your mindset on track for the “long run”. I wish every salesperson good luck in his/her business and be sure to take care of your customers. In the end, they will be the ones taking care of you… you will see.