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Имате 3 минути: кажете по-малко, постигнете повече
За професионалистите, които искат да получат повече резултати с по-малко думи
За да успеете, трябва да можете само чрез гладкия поток и качеството на информацията да грабнете и да задържите вниманието на публиката си достатъчно дълго, че да я преведете през началния процес на взимане на решения. Слушателите трябва да придобият представа за идеята ви, да си представят как би им била от полза и след това да реагират с потенциално действие или по-нататъшен интерес. Имате около три минути.
Тази книга е посветена на умението не просто да говорим спокойно пред хора, но и да го правим ефектно и ефективно!
Хората често смятат, че добрата презентация е вид шедьовър на ораторското майсторство. Изпълнена със сложни аргументи, тя няма как да е по-кратка от поне 20 минути. Брант твърди, че това убеждение е категорично невярно. Когато говорим пред хора, казва той, разполагаме с три минути, в които трябва да им внушим да ни вземат насериозно. Успеем ли, сделката ни е сигурна, а гаранция за успех ни дава Правилото на 3-те минути.
То представлява кратък алгоритъм, съдържащ отговорите на четири основни въпроса:
„Какво представям?”,
„Как работи то?”,
„Сигурен ли съм, че е нужно?” и
„Мога ли да изпълня онова, което обещавам?”
Кратките и точни отговори на тези въпроси могат да се комбинират успешно в триминутна ударна презентация, която да ни донесе успех пред всяка аудитория. От сделки със стоки и услуги до рекламни послания, от представяне на курсови и дипломни работи до служебни презентации и проекти, от кандидатстване за работа до TED Talks – правилото на 3-те минути се оказва изумително полезно!
За да успеете, трябва да можете само чрез гладкия поток и качеството на информацията да грабнете и да задържите вниманието на публиката си достатъчно дълго, че да я преведете през началния процес на взимане на решения. Слушателите трябва да придобият представа за идеята ви, да си представят как би им била от полза и след това да реагират с потенциално действие или по-нататъшен интерес. Имате около три минути.
Тази книга е посветена на умението не просто да говорим спокойно пред хора, но и да го правим ефектно и ефективно!
Хората често смятат, че добрата презентация е вид шедьовър на ораторското майсторство. Изпълнена със сложни аргументи, тя няма как да е по-кратка от поне 20 минути. Брант твърди, че това убеждение е категорично невярно. Когато говорим пред хора, казва той, разполагаме с три минути, в които трябва да им внушим да ни вземат насериозно. Успеем ли, сделката ни е сигурна, а гаранция за успех ни дава Правилото на 3-те минути.
То представлява кратък алгоритъм, съдържащ отговорите на четири основни въпроса:
„Какво представям?”,
„Как работи то?”,
„Сигурен ли съм, че е нужно?” и
„Мога ли да изпълня онова, което обещавам?”
Кратките и точни отговори на тези въпроси могат да се комбинират успешно в триминутна ударна презентация, която да ни донесе успех пред всяка аудитория. От сделки със стоки и услуги до рекламни послания, от представяне на курсови и дипломни работи до служебни презентации и проекти, от кандидатстване за работа до TED Talks – правилото на 3-те минути се оказва изумително полезно!
248 pages, Paperback
Published January 1, 2022
255 people are currently reading
1208 people want to read
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Displaying 1 - 30 of 57 reviews
December 24, 2022
If you watched a great movie and your friend asked about it, you would probably describe it in about 3 minutes (regardless of the movie's length). You would summarize the plot (humans trying to overtake a planet), identify the best parts (alien world and creatures look realistic), and put it into context (the sequel is better than the first movie). And that's enough information for your friend to decide whether to see the movie or not.
The same principle applies to a pitch/presentation using the WHAC method:
W: What is it?
H: How does it work?
A: Are you sure?
C: Can you do it?
The secret is identifying KEY points to fit into a 3-minute pitch. People think that they have to give all details so the audience can make an informed decision. However, all those facts and technical jargon will cause the audience to tune out.
The same principle applies to a pitch/presentation using the WHAC method:
W: What is it?
H: How does it work?
A: Are you sure?
C: Can you do it?
The secret is identifying KEY points to fit into a 3-minute pitch. People think that they have to give all details so the audience can make an informed decision. However, all those facts and technical jargon will cause the audience to tune out.
August 8, 2020
TV production domain is quite interesting. Its core challenge is to be able to convince the network to invest in your TV shows. So how can you present your show in a way that they would be interested to invest?
Brant Pinvidic is film director and television producer. Throughout his career, he went through different situations that taught him how to master his pitch. How to alter his ways to approach audience? He then started to assist others to master these skills.
In the book, he walks you through his stories and explains concepts through them. The stories are lightweight, interesting and you would be able to realize the difference (before and after) when applying a concept and the real impact on the audience. The book builds up the skills gradually and then put them all together. It encourages you to practice along the way.
The stories are not limited to TV production. It includes stories from various domains such as plumping, stadium, and mobile app. This makes understanding the concept easier and comprehensive.
The book guides you through the technique to simplify your idea, order it, and construct it in a story telling format. It goes into the details of how to distribute the time and information of your pitch. It focuses more on the content as this is the hardest part. The last chapter gives guidelines on the presentation (PowerPoint) as well.
Few take away from the book are:
Make your pitch so simple and interesting that if there was a fire alarm after the 3 minutes, audience would want to come back and listen and if they could not, they have enough information to take a decision or present it to others.
Present your idea in a storyline so that audience are informed and engaged starting with “How did you get involved and interested about the idea?”, explaining what it is, and how it works, and then explaining how you knew you were on the right path.
Ensure you talk about the negative part of the idea. Its what you hope your audience does not find out. Turn the weakness to strength. Just like the “All Is Lost” Moment in film. It’s the moment when all goes wrong, and the hero has nothing left to lose. It triggers the audience to want a big turn around and happy ending. Never hide the negative or skip it because your audience would know it. You need to establish trust with your audience.
The story should be told in an inform and engage fashion. Don’t start with “This is an amazing deal”, you will give information that your audience will naturally conclude, “This is an amazing deal”
Brant Pinvidic is film director and television producer. Throughout his career, he went through different situations that taught him how to master his pitch. How to alter his ways to approach audience? He then started to assist others to master these skills.
In the book, he walks you through his stories and explains concepts through them. The stories are lightweight, interesting and you would be able to realize the difference (before and after) when applying a concept and the real impact on the audience. The book builds up the skills gradually and then put them all together. It encourages you to practice along the way.
The stories are not limited to TV production. It includes stories from various domains such as plumping, stadium, and mobile app. This makes understanding the concept easier and comprehensive.
The book guides you through the technique to simplify your idea, order it, and construct it in a story telling format. It goes into the details of how to distribute the time and information of your pitch. It focuses more on the content as this is the hardest part. The last chapter gives guidelines on the presentation (PowerPoint) as well.
Few take away from the book are:
Make your pitch so simple and interesting that if there was a fire alarm after the 3 minutes, audience would want to come back and listen and if they could not, they have enough information to take a decision or present it to others.
Present your idea in a storyline so that audience are informed and engaged starting with “How did you get involved and interested about the idea?”, explaining what it is, and how it works, and then explaining how you knew you were on the right path.
Ensure you talk about the negative part of the idea. Its what you hope your audience does not find out. Turn the weakness to strength. Just like the “All Is Lost” Moment in film. It’s the moment when all goes wrong, and the hero has nothing left to lose. It triggers the audience to want a big turn around and happy ending. Never hide the negative or skip it because your audience would know it. You need to establish trust with your audience.
The story should be told in an inform and engage fashion. Don’t start with “This is an amazing deal”, you will give information that your audience will naturally conclude, “This is an amazing deal”
May 15, 2025
This book is a refreshing eye-opener!
Its practical advice is immediately actionable and will undoubtedly improve your communication skills, particularly in its honest portrayal of truly knowing your material.
The insights on PowerPoint were especially resonant and truthful.
This book is a game-changer for anyone who presents, and I wholeheartedly recommend it to everyone I know. A definite five-star read!
Its practical advice is immediately actionable and will undoubtedly improve your communication skills, particularly in its honest portrayal of truly knowing your material.
The insights on PowerPoint were especially resonant and truthful.
This book is a game-changer for anyone who presents, and I wholeheartedly recommend it to everyone I know. A definite five-star read!
November 2, 2023
I’m all about getting to the point when it comes to things that truly matter; money, time, life.
I was eager to read this and learn how to be more concise through a proven framework. But honestly, I found the framework a bit garbled.
I appreciate a good acronym, but WHAC just didn’t do it for me. Not only that, it wasn’t simple to remember in a practical way. The elements of WHAC weren’t clear on their own. They had to be explained further.
I felt like this book was fragmentation disguised as simplicity and therefore have no interest in applying it.
I was eager to read this and learn how to be more concise through a proven framework. But honestly, I found the framework a bit garbled.
I appreciate a good acronym, but WHAC just didn’t do it for me. Not only that, it wasn’t simple to remember in a practical way. The elements of WHAC weren’t clear on their own. They had to be explained further.
I felt like this book was fragmentation disguised as simplicity and therefore have no interest in applying it.
April 12, 2020
Practical, concise, and saw this in practice right after I read the book (you can see on Docsend that people spend <3 min looking at your pitch deck!)
November 21, 2019
Most legit book about pitching
I heard Brant on a podcast and he sounded authentic and knowledgeable so I bought the book. I am so glad I read this book, next level pitching advice that will change my life.
I heard Brant on a podcast and he sounded authentic and knowledgeable so I bought the book. I am so glad I read this book, next level pitching advice that will change my life.
Read
January 28, 2022The core of The 3 Minute Rule is my comm professor mantra, “Be Concise.” There are students all over southern California who will tell you how painful it was to learn that lesson from me. Pinvidic makes it less painful, but that’s only because he’s not standing over your shoulder telling you to be more concise. He describes working with clients and ripping their pitches apart. Honestly, I think his magic is more one on one than it is in the book.
The premise is clear. He offers a WHAC filter for all pitches. One must answer:
What it is?
How it works?
Are you sure?
Can you do it?
For entrepreneurs, I dig the WHAC and will definitely use it. But after he lays it out and the steps to get there, the advice gets really murky. He adds engagement, before and after statements, reasons for being, hooks, negatives, edges, and the formula for the pitch gets really difficult to understand. It turns out, it’s not completely about the WHAC. There are all these other elements that couch it that quite frankly aren’t as fully explained.
Maybe there are some industry limitations to his method. He’s a media person, but pitching crosses industries. After reading, I’m confused about what to do in a 20-minute session with an investor that requires a pitch deck. He says to pause as if you were going to answer questions even if there aren’t any and then proceed with the information on the cutting room floor. I get being concise. I agree everything that needs to be said, can be said in three minutes, but he doesn’t present this three-minute rule as an intro. It’s the whole thing and who knows what to do next. His insistence on all pitches being 3 minutes leaves a potential pitcher with a lot of time on their hands.
Furthermore, he’s practically anti-delivery, doesn’t believe in PowerPoint, conclusions, or self promotion. Maybe delivery and ethos isn’t important for him because he’s a successful white guy and, but for us nonwhite guys delivery and confidence may be the difference between our success and the other (white) guy's.
Just like any advice book, take what you need and leave the rest. I am going to be even more concise and incorporate his observation that pitchers need to create focus to create desire not create desire and then ask audiences to focus. In the information age, we can no longer start with a hook or an oversell. Everyone is always so skeptical that overselling only creates doubt that we then have overcome. Even I was missing that and will check myself moving forward. So I learned some stuff from the book. You will too. Just focus on the beginning of his formula and leave what you don’t need on the cutting room floor.
The premise is clear. He offers a WHAC filter for all pitches. One must answer:
What it is?
How it works?
Are you sure?
Can you do it?
For entrepreneurs, I dig the WHAC and will definitely use it. But after he lays it out and the steps to get there, the advice gets really murky. He adds engagement, before and after statements, reasons for being, hooks, negatives, edges, and the formula for the pitch gets really difficult to understand. It turns out, it’s not completely about the WHAC. There are all these other elements that couch it that quite frankly aren’t as fully explained.
Maybe there are some industry limitations to his method. He’s a media person, but pitching crosses industries. After reading, I’m confused about what to do in a 20-minute session with an investor that requires a pitch deck. He says to pause as if you were going to answer questions even if there aren’t any and then proceed with the information on the cutting room floor. I get being concise. I agree everything that needs to be said, can be said in three minutes, but he doesn’t present this three-minute rule as an intro. It’s the whole thing and who knows what to do next. His insistence on all pitches being 3 minutes leaves a potential pitcher with a lot of time on their hands.
Furthermore, he’s practically anti-delivery, doesn’t believe in PowerPoint, conclusions, or self promotion. Maybe delivery and ethos isn’t important for him because he’s a successful white guy and, but for us nonwhite guys delivery and confidence may be the difference between our success and the other (white) guy's.
Just like any advice book, take what you need and leave the rest. I am going to be even more concise and incorporate his observation that pitchers need to create focus to create desire not create desire and then ask audiences to focus. In the information age, we can no longer start with a hook or an oversell. Everyone is always so skeptical that overselling only creates doubt that we then have overcome. Even I was missing that and will check myself moving forward. So I learned some stuff from the book. You will too. Just focus on the beginning of his formula and leave what you don’t need on the cutting room floor.
November 15, 2019
Brilliant! I will never give any presentation the same way.
December 30, 2019
I'm a little more than halfway through and have already gotten tremendous value from this book. I want to try the approach everywhere in my life.
June 11, 2020
Easy to follow with practical advice. The key is to focus on the message and delivery and be succinct with the most impact. Don’t state and prove. Inform and lead
August 29, 2020
Less is more.
September 26, 2025
Brant provides some really good techniques for pitching and for presenting more broadly.
April 2, 2025
Brant Pinvidic's "The 3-Minute Rule" presents a compelling, albeit aggressively prescriptive, framework for communication in an era defined by cognitive load and diminishing attention spans. Its central thesis argues that the critical window for influencing any audience—whether in a pitch, presentation, or proposal—compresses to approximately three minutes. Within this timeframe, Pinvidic contends, the core value proposition must be established to secure engagement. The book posits that traditional, lengthy expositions are not only inefficient but counterproductive against audiences conditioned by instant information access.
The methodology hinges on radical simplification and structured storytelling, derived from Pinvidic's Hollywood producing background. Key arguments and concepts include:
Information Distillation: Moving beyond the desire to convey everything to identifying only what needs to be said. This is achieved through iterative processes like bullet-pointing (or the "Post-it" method) and crafting simple "Statements of Value."
WHAC Framework: A structural heuristic (What is it? How does it work? Are you sure? Can you do it?) designed to mirror natural audience processing stages: Conceptualize, Contextualize, Actualize. This provides a logical flow, prioritizing foundational understanding before validation or execution details.
Narrative Devices: Employing the "Hook" (the core intriguing element) and the "Edge" (a unique, memorable anecdote) not as opening gambits, but as strategically placed narrative enhancers after establishing the core concept. This contrasts with traditional "state-and-prove" sales tactics.
Proactive Weakness Handling: Advocating for addressing potential negatives ("All is Lost" moment) upfront to build credibility and preempt audience skepticism, turning potential liabilities into demonstrations of foresight and confidence.
Pinvidic’s framework implicitly leverages psychological principles like approach motivation (arguing focus creates desire, flipping conventional wisdom) and the inherent human need to create rationalization stories. By structuring the pitch to mimic this internal rationalization, the aim is to lead the audience to the desired conclusion organically. The emphasis is squarely on structured information delivery over charismatic performance or complex rhetoric, suggesting clarity and brevity are the most potent forms of persuasion today.
Opinion: The 3-Minute Rule
"The 3-Minute Rule" offers a highly practical, actionable, and refreshingly blunt antidote to bloated presentations. Its strength lies in its structured, step-by-step approach, translating Hollywood pitching techniques into a broadly applicable communication framework. The emphasis on ruthless simplification (focusing on need to say vs. want to say) and the WHAC structure provides clear guidance for anyone needing to convey complex ideas concisely.
While the three-minute constraint might feel rigid, it serves as an effective discipline forcing clarity. The book successfully argues that in a time-poor, information-rich world, brevity combined with strategic narrative structure is key to capturing attention and achieving buy-in. It's a valuable read for executives, entrepreneurs, or anyone needing to influence others, offering concrete tools rather than just abstract advice.
The methodology hinges on radical simplification and structured storytelling, derived from Pinvidic's Hollywood producing background. Key arguments and concepts include:
Information Distillation: Moving beyond the desire to convey everything to identifying only what needs to be said. This is achieved through iterative processes like bullet-pointing (or the "Post-it" method) and crafting simple "Statements of Value."
WHAC Framework: A structural heuristic (What is it? How does it work? Are you sure? Can you do it?) designed to mirror natural audience processing stages: Conceptualize, Contextualize, Actualize. This provides a logical flow, prioritizing foundational understanding before validation or execution details.
Narrative Devices: Employing the "Hook" (the core intriguing element) and the "Edge" (a unique, memorable anecdote) not as opening gambits, but as strategically placed narrative enhancers after establishing the core concept. This contrasts with traditional "state-and-prove" sales tactics.
Proactive Weakness Handling: Advocating for addressing potential negatives ("All is Lost" moment) upfront to build credibility and preempt audience skepticism, turning potential liabilities into demonstrations of foresight and confidence.
Pinvidic’s framework implicitly leverages psychological principles like approach motivation (arguing focus creates desire, flipping conventional wisdom) and the inherent human need to create rationalization stories. By structuring the pitch to mimic this internal rationalization, the aim is to lead the audience to the desired conclusion organically. The emphasis is squarely on structured information delivery over charismatic performance or complex rhetoric, suggesting clarity and brevity are the most potent forms of persuasion today.
Opinion: The 3-Minute Rule
"The 3-Minute Rule" offers a highly practical, actionable, and refreshingly blunt antidote to bloated presentations. Its strength lies in its structured, step-by-step approach, translating Hollywood pitching techniques into a broadly applicable communication framework. The emphasis on ruthless simplification (focusing on need to say vs. want to say) and the WHAC structure provides clear guidance for anyone needing to convey complex ideas concisely.
While the three-minute constraint might feel rigid, it serves as an effective discipline forcing clarity. The book successfully argues that in a time-poor, information-rich world, brevity combined with strategic narrative structure is key to capturing attention and achieving buy-in. It's a valuable read for executives, entrepreneurs, or anyone needing to influence others, offering concrete tools rather than just abstract advice.
Read
May 15, 2025The 3-Minute Rule teaches how to communicate ideas clearly, concisely, and persuasively within the first three minutes of a pitch or presentation. Brant Pinvidic, a Hollywood producer turned business coach, argues that the key to a successful pitch lies in delivering the essential facts quickly and in a logical sequence that naturally builds trust and interest.
Core Premise
People decide whether they’re interested in your idea within the first three minutes of hearing about it. To win attention and buy-in, your message must be structured so that the audience understands what you’re offering, cares about it, and is motivated to take action — all in under 180 seconds.
The WHAC Formula
Pinvidic introduces a four-step structure for organizing a compelling message:
What is it?
Start with a simple, jargon-free explanation of what your product, service, or idea actually is.
How does it work?
Clearly describe the mechanics or process. This should explain how it delivers value without diving into unnecessary technical detail.
Are you sure?
Provide validation — data, testimonials, or proof points that demonstrate credibility and reduce doubt.
Can you do it?
Finish with a clear case for feasibility: your experience, team, execution plan, or resources that show you can deliver.
Key Principles
Clarity over persuasion: People resist being "sold" to. Instead, aim to be informative, structured, and honest.
Lead with value: Don’t start with background or personal stories. Open with the core of your offer.
Keep it simple: Complexity erodes confidence. Simplicity invites curiosity and engagement.
Respect attention: Assume your audience has limited time and attention span; design your pitch accordingly.
Core Takeaways
You don’t need to be flashy or aggressive to pitch successfully — just organized and clear.
A great pitch doesn’t try to do everything; it gets people to say, “Tell me more.”
Applying the 3-minute rule can improve pitches, job interviews, sales calls, and everyday communication.
August 20, 2021
I will go back to this often. Remember the WHAC! What is it. How it works. Are you sure. Can you do it.
You don’t need a clever ending.
Too much passion can kill. Speak factually, the information is the passion- will speak, not your emotions and gestures.
Stay away from making grand statements. We are all on guard and “oh, really, prove it.” is not reaction you want.
Points of interest- the structure of the pitch:
Opening- the reason your excited
What is it
How it works
Are you sure- how you knew on to something
All was lost- don’t hide the struggles, how you overcame them
Hook- you don’t really need to say it, the audience should already be seeing the value. Inform will lead to hook.
Edge- amazing feeling of it working, “isn’t that crazy that x does/will work?”
Callback- how that feeling circles back to
Can you do it- the proof you can
You don’t need a clever ending.
Too much passion can kill. Speak factually, the information is the passion- will speak, not your emotions and gestures.
Stay away from making grand statements. We are all on guard and “oh, really, prove it.” is not reaction you want.
Points of interest- the structure of the pitch:
Opening- the reason your excited
What is it
How it works
Are you sure- how you knew on to something
All was lost- don’t hide the struggles, how you overcame them
Hook- you don’t really need to say it, the audience should already be seeing the value. Inform will lead to hook.
Edge- amazing feeling of it working, “isn’t that crazy that x does/will work?”
Callback- how that feeling circles back to
Can you do it- the proof you can
March 14, 2025
There’s an irony in presenting a 'be concise' thesis as a 250-page book. While the page count might be necessary for marketability, it inevitably brings some filler. That aside, I thought this was excellent.
I’m currently struggling to explain my startup without spiraling into a rambling pitch that leaves me feeling like a terrible salesperson. This book offered a useful framework for brainstorming, identifying what makes my product compelling, and structuring that narrative for an audience.
Best of all, it avoids salesy gimmicks and cookie-cutter strategies that never feel natural to execute. The emphasis is on clear, authentic, evidence-based communication — presenting the facts and trusting the audience to reach the right conclusion without needing to declare my approach revolutionary or over-explain points that they likely understand or can confidently infer.
I’m currently struggling to explain my startup without spiraling into a rambling pitch that leaves me feeling like a terrible salesperson. This book offered a useful framework for brainstorming, identifying what makes my product compelling, and structuring that narrative for an audience.
Best of all, it avoids salesy gimmicks and cookie-cutter strategies that never feel natural to execute. The emphasis is on clear, authentic, evidence-based communication — presenting the facts and trusting the audience to reach the right conclusion without needing to declare my approach revolutionary or over-explain points that they likely understand or can confidently infer.
April 26, 2021
Hooked is a very well paced, cleanly structured and engaging book. Its highly practice oriented and applicable. While the topics covered are only partially relevant to our work at Scout24 it holds good insights about basics of human behaviour and the psychology of habits or rather how habits are formed.
The book centers around Nirs "Hook Model" that aims at describing how habits are formed among users of digital products. It centers around 4 phases: trigger, action, investement and variable reward that are essential in the formation of habits.
Verdict: Overall I'd say its a quick read thats stuffed with interesting ideas and information - definitely worth the time.
The book centers around Nirs "Hook Model" that aims at describing how habits are formed among users of digital products. It centers around 4 phases: trigger, action, investement and variable reward that are essential in the formation of habits.
Verdict: Overall I'd say its a quick read thats stuffed with interesting ideas and information - definitely worth the time.
June 23, 2022
Writing: 2/5
Knowledge Gained: 1/5
Enjoyment: 1/5
Author was writing all over the place. A motivational book, with your usual slogans included.
The author believes that your pitch has to be less than 3 minutes, and preferably less than 8 seconds. However, in the real world, we find that things are not as easy as it seems. B2B sales, especially in certain sectors, can take up to months, if not years. Your boss would not agree with you if he does not like you, whether your pitch is 8 hours or 8 seconds. Life and problems are way more complicated, but it's cute that the author lives in fantasy world, and if that's your thing, this might be your book.
Knowledge Gained: 1/5
Enjoyment: 1/5
Author was writing all over the place. A motivational book, with your usual slogans included.
The author believes that your pitch has to be less than 3 minutes, and preferably less than 8 seconds. However, in the real world, we find that things are not as easy as it seems. B2B sales, especially in certain sectors, can take up to months, if not years. Your boss would not agree with you if he does not like you, whether your pitch is 8 hours or 8 seconds. Life and problems are way more complicated, but it's cute that the author lives in fantasy world, and if that's your thing, this might be your book.
December 3, 2023
Blinkist version.
The main principle is less being more and I 100% agree to the effectiveness of this, in any field, not just when it comes to pitches. Decluttering allows space for focus and enables more time pockets. As a person that tends to go on tangents in conversations and calls.
The book actually is an amazing guide for business pitches, or pitching of any idea really. It offers a clean, clear system in 4 simple steps. I do consider I was left with something valuable that I hope to someday use professionally, but will also try applying on my personal communication.
The main principle is less being more and I 100% agree to the effectiveness of this, in any field, not just when it comes to pitches. Decluttering allows space for focus and enables more time pockets. As a person that tends to go on tangents in conversations and calls.
The book actually is an amazing guide for business pitches, or pitching of any idea really. It offers a clean, clear system in 4 simple steps. I do consider I was left with something valuable that I hope to someday use professionally, but will also try applying on my personal communication.
August 8, 2024
My boss' secret joy is to assigned me these type of books. They are not my favorite, but he LOOOOOOVES them. This one really wasn't too bad. The author used interesting stories to illustrate his points, and I do kind of love his rant about the evils of PowerPoint (I'm going to reread that section so I make sure I'm doing presentations effectively). It's an interesting concept to say the important things in 3 minutes, and I can see this helping in my work. So fine, Mr. Boss, every now again you assign me a decent one, and in this case, you were actually right!
June 1, 2020
Skimmed. In my defense, this book was sitting with another 30 books awaiting my attention during the Covid-19 quarantine. It was time I read it & moved on.
Helpful book, recommended. Highly applicable to various people & professions as it helps one to build their 3-minute story & whittle down their verbose explanations into succinct messages.
One principle the book describes is WHAC:
W: What is it?
H: How does it work?
A: Are you sure?
C: Can you do it?
Helpful book, recommended. Highly applicable to various people & professions as it helps one to build their 3-minute story & whittle down their verbose explanations into succinct messages.
One principle the book describes is WHAC:
W: What is it?
H: How does it work?
A: Are you sure?
C: Can you do it?
December 31, 2023
What a great ending to 2023 - I had 2 SUPER good books in a row. This one is again from a super successful person with decades of expertise both in practice and teaching in the field - having pitched/sold/produced hundreds of TV shows (many of whom You know). He gives so many exact tools how to find out the core in your product/service and how to narrow it down to 7-10 post-it notes and then build the best short pitch around that. I took pages of notes. Golden.
January 1, 2020
Best book to start the year with!
Great books gives you exactly what you need to crack open a perfect pitch. Talks about what makes up a pitch and all the essential elements a successful pitch will ever need.
A mantra to take away: Keep it short.
Book is filled with examples so that you can craft your next pitch to the perfection. A skill for life for sure.
Great books gives you exactly what you need to crack open a perfect pitch. Talks about what makes up a pitch and all the essential elements a successful pitch will ever need.
A mantra to take away: Keep it short.
Book is filled with examples so that you can craft your next pitch to the perfection. A skill for life for sure.
February 15, 2021
A simple, straightforward, and practical approach to pitch/present your ideas & concepts. More aligned with expectations and understanding of sales executives, most concepts can be applied totally or in part in other fields (e.g., Projects). For startups, this concept would be ideal and helpful while presenting to VCs.
February 8, 2022
“It’s so bad I want to give it a zero, but that’s not possible so I’m giving it a one.”
In all seriousness, the useful nuggets of information are delivered in a fashion contradictory to the author’s own key advice and are over-saturated with backhanded condescending remarks and subtle quips of narcissistic superiority. My only real takeaway is that the author once hung out with Bon Jovi.
In all seriousness, the useful nuggets of information are delivered in a fashion contradictory to the author’s own key advice and are over-saturated with backhanded condescending remarks and subtle quips of narcissistic superiority. My only real takeaway is that the author once hung out with Bon Jovi.
January 8, 2023
I had low expectations, expecting the lesson to be "be concise or lose people's attention." Partway through the book, I realized there was more to it. The author has specific steps and components to the 3-minute pitch that served him well as a Hollywood producer. I especially liked the Katy Perry example. This is one of the few books I will re-read. Recommended.
July 31, 2023
good concept but more than 60% pages are fillers.
It’s interesting that author preaches keeping pitch and presentation to 3 minutes but his book goes on and on with tons of filler pages.
This book has good concept but more than 60% pages are fillers. This is at most a 100 page book max.
Just watch his YouTube videos on this subject will suffice.
It’s interesting that author preaches keeping pitch and presentation to 3 minutes but his book goes on and on with tons of filler pages.
This book has good concept but more than 60% pages are fillers. This is at most a 100 page book max.
Just watch his YouTube videos on this subject will suffice.
July 21, 2024
This author did a good job of explaining his 3 minute rule for presentations clearly and concisely. I liked that he was able to explain the process using popular tv shows that he’s been apart of as examples. I did find myself skimming the last 50 pages because it started to drag. Overall a good read for anyone looking to improve communication skills.
January 8, 2021
A book that does "deliver". Many true stories, lots of information, practical: you can start implementing these ideas in the book right away. And it is also a book you need to read again to make sure you grab all the ideas!
November 24, 2021
Let me start by saying that I highly recommend this.
There were parts where I disagreed with him (PowerPoint hated for one - it's too broad to be useful). All in all though a very worthwhile read that has evolved my thinking on pitches I many ways.
There were parts where I disagreed with him (PowerPoint hated for one - it's too broad to be useful). All in all though a very worthwhile read that has evolved my thinking on pitches I many ways.
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