“The Car” is a story of the rise and fall of the modern automobile.
It covers the early days of motor car development in Europe, the rise of Ford and General Motors in America, the ascent of Germany with the production of the Volkswagen Beetle, the introduction of luxury and sporty British cars including the Rolls Royce and Aston Martins, and the Japanese invasion in the 1970 with the famous Toyota Production System (TPS) used by Toyota and Datsun (Nissan).
It also tracks the various phases that automobiles faced from competing with horses to the rise of industrialism, the post-World War II boom, the oil crisis of the 1970s. and the start of global warming predictions beginning in 1981, the rise of diesel engines in Europe, the decline of young people wanting cars since the 1990s, the rise of electric vehicles including Tesla and the eventual entry of autonomous vehicles.
I felt that the book was a incomplete attempt to cover the history of cars. While it detailed some key highlights, there was a tremendous amount of detail missing from the book that should have been included. For example, there was no mention of the Korean, Indian, Chinese, Spanish, Czech, Swedish, and Russian manufacturers. Moreover, it did little to cover the contributions made by Ferrari and Pininfarina. How can you have a book about cars and not mention Ferrari?
Little was done to cover the alliances among the major firms, the consolidation of firms, global supply chains, motor racing and how this continues to draw audiences and promote vehicles.
And nothing was done to cover the overall economic value – beyond employment of the auto industry – and for those who support it.
For me the most interesting take-aways were some bits of trivia, including:
1. Detroit – it’s a French word for “Straits”. I should have known that!
2. Cadillac – Anotoine de la Mothe Cadillac was a French explorer who established Fort Ponchartrain de Detroit – where modern day Detroit is centred – in 1701. (Page 36.)
3. German autobahns – the German government promotes them as of the “Seven things you must do while in Germany” (Page 81.)
4. Toyota Hilux trucks – are almost indestructible (Top Gear staged many attempts to destroy one). It is also one of the most successful “Technicals” vehicle for warfare. (Page 224.)
5. The Chevy Corvair and its rear, swing-axel need to have vastly different tire pressures on the front (15-18 psi) vs. back (26-30 psi). (Page 234.)
6. Tesla – Elon Musk was an investor not the originator of this brand (Page 257.)
Overall I felt this was a very incomplete effort that covered what the author was interested in rather than a well-researched and thought out history.