'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, GoogleIt is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world.In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact.This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference.The Economist Edge books that give you the edge, also available, Branding That Means Business.
The book initially reeled me in with its engaging stories. The real-world examples effectively demonstrated that innovation isn't just about revolutionary breakthroughs. It can also involve small, incremental improvements. This core message is valuable.
However, my initial excitement sputtered as I delved deeper. The captivating stories gave way to generic content that felt indistinguishable from forgettable internet articles. Better to ask AI chatbots to summarize the book and keep your valuable time to better books out there.
Genuinely a horrible book. Hard to get through and it’s filled with too many buzzwords. Usual corporate jargon such as “pivots” “customers” “profit” etc. It is written like something a corporate soul-less shell would write using scripts of team meetings to increase shareholder value and company efficiency. Reading it was like nails on a chalkboard and it doesn’t really help expand my knowledge as a college business major. There was no flow or interesting stories/concepts in the book. As I mentioned, it contains far too many buzzwords and reading through the chapters made me feel like I was in a groggy Monday morning 8:00AM meeting at the office that never gets to the point and just wastes your time and they turned the entire transcription of the meeting into this book.
This is one of those books that makes me wish there were two rating systems: one that is my opinion, and one that is more critical/objectional.
It’s a 2.75 star for me because I didn’t think there was that much depth or thoroughly dissected case studies that were valuable, but would rate it higher if I had read this ten years ago and still had a lot of basics to understand.
I don’t think you are going to learn how to innovate from this book, but I think it does serve as an introduction for students and people early in their careers on how you can begin to *think and look* at innovation…if that makes sense.