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The Fundamentals of Brand SERPs for Business
Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a “digital business card”—the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business , Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now’s the time to make your Brand SERP “sexy” and surpass the competition.
177 pages, Paperback
Published January 25, 2022
12 people are currently reading
21 people want to read
About the author
Jason Barnard
8 books4 followersJason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States.
Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.
Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.
Jason Barnard’s extensive entrepreneurial ventures and expertise as a writer:
Jason has founded multiple companies, including Kalicube in France in 2015, WTPL Music in France in 1991, and UpToTen in Mauritius in 2000. Jason was also CEO of UpToTen from 2000 to 2011 and was CEO of WTPL Music from 1991 to 1999.
Jason's first book, “The Fundamentals of Brand SERPs for Business”, was published in January 2022. Jason regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land. Jason writes for businesses in the digital marketing industry, including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot.
Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.
Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.
Jason Barnard’s extensive entrepreneurial ventures and expertise as a writer:
Jason has founded multiple companies, including Kalicube in France in 2015, WTPL Music in France in 1991, and UpToTen in Mauritius in 2000. Jason was also CEO of UpToTen from 2000 to 2011 and was CEO of WTPL Music from 1991 to 1999.
Jason's first book, “The Fundamentals of Brand SERPs for Business”, was published in January 2022. Jason regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land. Jason writes for businesses in the digital marketing industry, including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot.
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Displaying 1 - 7 of 7 reviews
May 2, 2022
What if your audience googles your business and the result Google shows is something that definitely makes your business look bad? Would you just let that stand? hmmm, of course not and you should definitely do something about it and this book (The Fundamentals of Brand SERPs for Business) by Jason Barnard is incredibly a BIG help.
What is Brand SERP? Why they are important for your business... and what you can do to make yours positive, accurate and convincing is perfectly explained in this book :) So business owners, brand managers, ORM people and you! What are you all waiting for? Get your awesome copy now ;)
Really helpful indeed!
What is Brand SERP? Why they are important for your business... and what you can do to make yours positive, accurate and convincing is perfectly explained in this book :) So business owners, brand managers, ORM people and you! What are you all waiting for? Get your awesome copy now ;)
Really helpful indeed!
February 10, 2023
Managing your presence online is more important than ever, especially if you are trying to present yourself and your business in the best possible light. Developing and maintaining your own brand SERP in Google can provide a huge boost to your online persona.
Jason's book does a great job of presenting the process of helping Google determine if you need a brand serp, and what to show when you get one. As always, the internet, and Google in particular, is a constantly evolving place and what applies today may not apply tomorrow, but the overall process and information provided in this book should by viable for years to come.
Jason's book does a great job of presenting the process of helping Google determine if you need a brand serp, and what to show when you get one. As always, the internet, and Google in particular, is a constantly evolving place and what applies today may not apply tomorrow, but the overall process and information provided in this book should by viable for years to come.
November 6, 2022
The Fundamentals of Brand SERPs for Business is a book that expands the horizons of SEO. Brand SERP Optimization is a new vertical of search engine optimization that is pioneered by Jason Barnard. And, Google focuses on the brand SERP more with "about this source" panels, or "see on the search" sidebars. Anyone who wants to have a proper digital identity and representation needs to read this fundamental marketing book.
May 2, 2022
True to its name, it really covers the fundamentals on Brand SERPs and SEO. Not only that, it even goes beyond the fundamentals but the easy-to-understand explanations make the transition from learning the fundamentals to going deeper very seamless! It's really 10/10 but it wouldn't let me rate it a 10 :(
January 25, 2022
A must read for everyone that has a brand result!
When it comes to optimizing your brand results on Google, no one knows more than Jason. If you ever had any questions about how to best position your brand name in search or optimize your knowledge panel, this book is for you.
When it comes to optimizing your brand results on Google, no one knows more than Jason. If you ever had any questions about how to best position your brand name in search or optimize your knowledge panel, this book is for you.
August 16, 2022
If SEO is on your radar you have to read this book. It's the start and there is much more you can do. Quick read first time is a good way to dive in but its the type of book you will pick up again and again to take action.
January 4, 2023
I really enjoyed this book. There are plenty of tips and tactics that will enhance the digital visibility for many small local businesses. Looking forward to Jason Barnard’s next book.
Displaying 1 - 7 of 7 reviews