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Connect!: How to Inspire, Influence and Energise Anyone, Anywhere, Anytime
Why do some people radiate energy when they speak whilst others fizzle out before they've even begun? How do some writers make our hearts race whilst others make us feel like closing the book? Why are some work colleagues seemingly more influential, or funnier, than others?
Top speechwriter Simon Lancaster explains that the secret of brilliant communication is all about making connections. Whether in speech or in writing, at a networking event or in an email, at work or at home, the best communicators find ways of connecting with their audiences. More than that, they are able to connect the personal with the universal, the past with the present, the abstract with the everyday, the visual with the verbal, the moral with the mundane. Like hot-wiring a car, connections are able to bypass logic and access our deepest instincts and emotions, generating an instant neurological reaction.
Connect reveals the secret art of making connections in eleven engaging, revelatory chapters. It blends cutting-edge neuroscience with ancient rhetoric and wonderfully shareable examples from popular culture; and it incorporates exercises to help work your own creative muscles, so you can become quicker at making connections and finding your own stories, metaphors, analogies and jokes. If you want more sparkle when you speak, more power when you present, more wow when you write, then this book will show you the skills to connect with anyone about anything, anytime and anywhere.
Top speechwriter Simon Lancaster explains that the secret of brilliant communication is all about making connections. Whether in speech or in writing, at a networking event or in an email, at work or at home, the best communicators find ways of connecting with their audiences. More than that, they are able to connect the personal with the universal, the past with the present, the abstract with the everyday, the visual with the verbal, the moral with the mundane. Like hot-wiring a car, connections are able to bypass logic and access our deepest instincts and emotions, generating an instant neurological reaction.
Connect reveals the secret art of making connections in eleven engaging, revelatory chapters. It blends cutting-edge neuroscience with ancient rhetoric and wonderfully shareable examples from popular culture; and it incorporates exercises to help work your own creative muscles, so you can become quicker at making connections and finding your own stories, metaphors, analogies and jokes. If you want more sparkle when you speak, more power when you present, more wow when you write, then this book will show you the skills to connect with anyone about anything, anytime and anywhere.
330 pages, Kindle Edition
Published June 9, 2022
36 people are currently reading
175 people want to read
About the author
Simon Lancaster
19 books27 followersSpeechwriter, Author, TEDx Speaker.
Simon Lancaster is the author of ‘Speechwriting: The Expert Guide’, ‘Winning Minds: Secrets from the Language of Leadership’, 'You Are Not Human: How Words Kill' and the newly published ‘Connect! How to Inspire, Influence & Energise Anyone, Anywhere, Anytime’. Simon is the founder of Bespoke Speechwriting Services Ltd, a global speechwriting agency, and has written speeches for top politicians and the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels Group. He is an Executive Fellow of Henley Business School and lectures at Cambridge University. Simon regularly appears as a media pundit on oratory. His TEDx talks have had 4m plus views.
Simon Lancaster is the author of ‘Speechwriting: The Expert Guide’, ‘Winning Minds: Secrets from the Language of Leadership’, 'You Are Not Human: How Words Kill' and the newly published ‘Connect! How to Inspire, Influence & Energise Anyone, Anywhere, Anytime’. Simon is the founder of Bespoke Speechwriting Services Ltd, a global speechwriting agency, and has written speeches for top politicians and the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels Group. He is an Executive Fellow of Henley Business School and lectures at Cambridge University. Simon regularly appears as a media pundit on oratory. His TEDx talks have had 4m plus views.
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Displaying 1 - 8 of 8 reviews
July 28, 2022
Absolutely love this book
Although I’ve kind of studied how to be an effective communicator for many years, I still managed to get a lot out of this book that I can use in both my personal and professional life. Marketing folks looking to develop a product/service personality will get a lot out of working through this book.
I also think there is strong value in the section which talks about the importance of having a dream, and the process of developing one. I read quite a bit every year. This is definitely my favourite book so far in 2022. It will certainly help you connect with others.
Although I’ve kind of studied how to be an effective communicator for many years, I still managed to get a lot out of this book that I can use in both my personal and professional life. Marketing folks looking to develop a product/service personality will get a lot out of working through this book.
I also think there is strong value in the section which talks about the importance of having a dream, and the process of developing one. I read quite a bit every year. This is definitely my favourite book so far in 2022. It will certainly help you connect with others.
February 25, 2023
Such a stunningly well-written and thoroughly engaging book about making connections.
I've enjoyed reading this book and I'm looking forward to putting a lot of it into practice in my life, work and in my writing.
If you're interested in developing ways to connect with others so that you can inspire, influence & energise anyone, anywhere, anytime then this is a fabulous resource with great examples.
I've enjoyed reading this book and I'm looking forward to putting a lot of it into practice in my life, work and in my writing.
If you're interested in developing ways to connect with others so that you can inspire, influence & energise anyone, anywhere, anytime then this is a fabulous resource with great examples.
February 7, 2023
Good motivational book. Too much politics:(
September 3, 2023
Firstly, it's a well researched book. Facts and figures are on point.
Secondly, it's a marvelous read. As a public speaker, I am going to use most of the tactics shared by Simon Lancaster.
Lastly, if you are someone who needs to present yourself in public or even write for media, this book will immensely help you carve impactful sentences.
Secondly, it's a marvelous read. As a public speaker, I am going to use most of the tactics shared by Simon Lancaster.
Lastly, if you are someone who needs to present yourself in public or even write for media, this book will immensely help you carve impactful sentences.
May 6, 2024
I enjoyed how it made me feel. I loved the exercises in the book. A good read and compelled me to learn more. If you want to communicate better with those around you, this is a great book.
March 29, 2023
Excellent book about connecting with others through written, spoken and non verbal means. In essence, the author draws from the ancient art of rhetoric and wrote it for todays' world. I found it it very inspiring in many ways and I really enjoyed reading and re-reading it.
March 25, 2024
A must for anyone who want to write engaging and connecting speeches. A great number of resources and ideas for your public speaking toolbox.
I do reccomend it.
I do reccomend it.
August 12, 2022
Felt like half a book, and didn't really say much, it felt like mostly padding....
Displaying 1 - 8 of 8 reviews