Microeconomics and Behaviour, 3e

by Robert H. Frank, Robert H. Frank

Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student's capacity to "think like an economist."

Genres: Economics, Textbooks, Nonfiction, Reference, Technical, Business

Paperback

First published September 1, 1990

About the author

Robert H. Frank is the Henrietta Johnson Louis Professor of Management and a Professor of Economics at Cornell University's S.C. Johnson Graduate School of Management. He contributes to the "Economic View" column, which appears every fifth Sunday in The New York Times.

Reviews

[Federico DN · Rating 3 out of 5]

Supply and Demand.

Something I read for Microeconomics classes during University.

Highly technical. I don't know how I managed to approve.

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PERSONAL NOTE :
[2007] [610p] [University] [Conditional Recommendable]
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Oferta y Demanda.

Algo que leí para clases de Microeconomía durante la Universidad.

Altamente técnico. No sé cómo hice para aprobar.

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NOTA PERSONAL :
[2007] [610p] [Universidad] [Recomendable Condicional]
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[Haytham Badawey · Rating 5 out of 5]

This is by far the best economics book I've read. Not only did this book made economics make sense to me, but it also makes economics an interesting study more than other field.

After reading this book I realized that:
1- microeconomics affects everything in our daily life.
2- microeconomics can enhance your understanding your field of study no matter what your field of study is.
3- Life without microeconomics is a waste of all valuable resources.

I think I am a new and different person just after reading each chapter of this book. Even though it's long, I hoped if it were longer! I am now looking for more books and papers published by Robert H. Frank

The weird thing is, I've always thought economics was more related to business than anything else, but in fact it's related to human behavior as much as business and even to psychology, sociology and even politics and law.

This book made me "think like an economist!" -- the title of the 1st chapter.

[Oliver · Rating 4 out of 5]

This guy Robert H. Frank seems like an interesting enough guy - he puts in personal anecdotes about going to the store and deciding which grill to buy, watching a road being built in Nepal, and lots more. It's almost like he's an economics textbook writer who secretly dreams of writing an autobiography. I imagine that if he did get to write his autobiography, he would lace it with a few paragraphs about consumer preference and cost curves here and there. Anyway, this was a difficult read all the way through, but all in all a top-notch effort on Frank's part.

[Andrew Feist · Rating 4 out of 5]

good not great.

[Martine · Rating 4 out of 5]

This book is a very thorough introduction into microeconomic theory, beginning at the basic tenets and gradually expanding to more complex concepts. However, personally, I would have preferred more text and fewer formulas. Partly because as much as I love math, practicing advanced forms of it in a foreign language - even one with which I'm as familiar as English - proved quite beyond me and without it I fear I missed quite a few of Frank's finer points. However, I also wonder at it's practical use. For instance, I can't imagine a single occurence where creating an indifference curve is worth the effort that goes into creating it. Similarly, the distinction between an inferior, normal and luxury good shows clear advantages to economic thinking. However, I have no clue how to gather the data needed to calculate a good's elasticity, so learning the formula seems rather a waste of time. I could go on.

[Adrian · Rating 2 out of 5]

Confusing at best with seemingly outdated examples (I used the most recent e-book edition, so it's not because of that!). The problems were the best part, but at times insufficiently clear, and an answer key wasn't included (our professor rightly hesitated to make students pay for online access to it). There are probably better textbooks out there for the micro focus. The behaviour analyses (integrated throughout the text) fare better.

[Nikolas Albertson · Rating 5 out of 5]

A nice read that covers an array of microeconomical topics, such as indifference curves and advanced budget constraints.

[Hana Bilqisthi · Rating 3 out of 5]

buku ini banyak anekdotnya jadi mempermudah memahami konsep sulit tapi sayangnya beberapa konsep tetep sulit dipahami karena minimnya pemahaman gue akan istilah-istilah ekonomi yang digunakan >.< terus bagian topik esai perilaku ekonomi untuk tugas gue malah dikit banget di buku ini ._.

[Joy B · Rating 1 out of 5]

Ugh.. in spirit of adding books 'they-made-me-read-in-college'..

[julia · Rating 4 out of 5]

clear explanations, felt modern, not a light read