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Quietly Ambitious: How to Show Up in Your Online Business as a Sensitive and Heart-Led Introvert

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Being quiet is not a trait typically associated with entrepreneurial success.

But what if your quietness, introversion, sensitivity, and thoughtfulness were your superpowers in business? What if those traits harmonized well with a deep ambition to serve, to make good money, and to change the world as a business owner?

For business coach and mentor Ruth Poundwhite, those possibilities are daily realities. She’s proved it over the course of creating two successful online businesses.

There are plenty of loud, brash models of entrepreneurship in the online business world. But those who are quiet, sensitive, shy, or introverted can also use their unique traits to build profitable businesses that are fulfilling and make abundant income. Previously exploring these topics on her podcast, Quietly Ambitious, Ruth is now opening up in book form to help other sensitive and ambitious business owners thrive.

In this generous guide, you'll learn how Ruth sets things up on her own terms and get an intimate view into how she runs a business that is based on her unique personality characteristics.

Read Quietly Ambitious to find and why to define your own version of successHow to own your personality and factor it into the way you run your businessHow to build an engaged email list by falling in love with non-scammy email marketingHow to steer your business so that it makes a positive impact on the worldHow to show up fully in your business and avoid “vulnerability hangovers”…and much more.

In an online world of extroverted hustlers, it can seem that building a business requires a degree of overconfidence, bravado, and overwork that excludes the quiet, the introspective, and those who simply want a balanced life that isn't only about business.

Quietly Ambitious is an inspiring reflection on how creating and running an online business can be done with unsung factors like self-care, transparency, rest, and showing up imperfectly. If you envision running a thriving business while being of service and being true to yourself, this book is for you.

Praise for Ruth Poundwhite and the Quietly Ambitious Philosophy

“Ruth's philosophy has stopped me hiding from the hard stuff, and opened me up to my REAL self which I now realise was being stifled by all sorts of unhelpful noise, pressure and expectations.”
—Tamsin Williamson, Life and Mindset Coach

“Knowing that I can be ambitious in my own way; in a slow, gentle, conscious way, that doesn't cast aside my values, has allowed me to build my business in a way that truly supports me.”
—Alana Holloway, Chronic Illness Coach

“Ruth and the information she shares is a breath of fresh air in the online business space. I’ve never felt so validated and supported as I do when I *finally* hear someone endorsing finding ways to run a business that suit you.”
—Vanessa Smith, Systems Strategist and Creative

“Everything that Ruth embodies has given me permission to be entirely myself in all areas of my life, not just my coaching business.”
—Sarah Lynas, Self-Belief Coach

“Contorting myself into the stereotype shape of an entrepreneur is not sustainable long term. But being a quietly ambitious human is!”
—Fiona Thomas, Author, Out of Ditch the 9-5 and Be Your Own Boss

192 pages, Kindle Edition

Published June 17, 2022

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21 people want to read

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Displaying 1 - 2 of 2 reviews
Profile Image for Sampada Chaudhari.
21 reviews
May 9, 2024
Quietly Ambitious is an incredibly delightful read. As a sensitive introverted online business owner, it was amazingly relatable.

I find most mainstream business advice un-relatable and exhausting. Especially since it’s created by extroverts and for extroverts. Ruth’s book is warm and deeply comforting. It's rare to find a business book written for sensitive entrepreneurs.

Reading this book made me feel understood as an introverted business owner in a world that has a bias towards extroversion. In the book, Ruth spells out the superpowers of sensitive introverts. She explains how these superpowers can be an advantage in business. And how we could design our businesses to make space for them.

Here’s a book that encourages you to tune into your intuition and run your business your way. It motivates you to work while making space for intuitive nudges and your physical & mental well-being. It’s a heartening suggestion in a business world where the dominant idea of success is linked to hustling and grinding. Ruth inspires you to ‘fully embrace your own internally-driven version of success’.

Loved the chapter on journaling for business owners. Ruth shows us how we can use journaling to build our intuitive muscles and hear that inner knowing. The 3 journaling prompts she shares are incredibly powerful.

Success is not only about ‘doing the work’. It’s also about ‘acknowledging the broader systems we operate under’. I liked that she acknowledges and understands her privilege as a white cis-gendered woman.

She wakes you up to realise that each one of us is contributing to the world, no matter how small. She says ‘you are already changing the world by being you’.

Ruth Poundwhite in her book encourages you to incorporate how you feel while doing business. Something that’s discouraged in the mainstream way of working.

She eggs you to discover who you really are. And do business ‘imperfectly’ and in all your ‘sensitive and introverted glory.’ As a sensitive empath who has suffered the grind culture, this was remarkably inspiring.

She encourages you to gently defy mainstream business advice doled out by marketing gurus and experts. Or be held to ransom by social media algorithms. Instead, she inspires you to create work in a way that makes space for your feelings and your needs. She leads by example.

Loved that Ruth has an entire chapter on soulful email marketing. Contrary to popular opinion, she illustrates how email marketing can be delightful for sensitive folks. It’s a tool that can be good for their well-being.

Throughout the book, she emphasises doing business and marketing your way v/s following someone else’s blueprint. Her perspectives on making our businesses accessible and inclusive are inspiring.

Ruth’s book has a certain warmth. If you identify as a sensitive online business owner, this book is not to be missed.
Profile Image for Renee.
24 reviews12 followers
March 27, 2023
A good read, with solid tips & recommendations

Ruth shares her insights about her journey to this point. She has some solid recommendations and great reminders to help you create and build a business that is built on the foundation of you.
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