The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

by Paul Wiefels, Geoffrey A. Moore (Foreword)

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:

* How high-tech market develop

* How to specify a winning market development strategy

* How to plan go-to-market programmes at different points in the life cycle.

Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.

Genres: Business

352 pages, Paperback

Published September 12, 2005

Reviews

[Melissa · Rating 3 out of 5]

Balance of Content The balance between dialogue, description, and action is maintained quite well. No single element dominates the text, which creates a harmonious flow for the reader. The author moves between these different modes of writing with professional ease. Discover the ratio of action to dialogue by following the link. >>> https://script.google.com/macros/s/AK...