The 10X Mentor

by Grant Cardone

In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone—business titan, entrepreneur, real estate mogul, New York Times best-selling author, thought leader, philanthropist, and founder of the 10X Growth Conference—takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success.

The 10X Mentor offers a unique opportunity to get the 10X message directly from its source. With lively illustrations from his own considerable business experience, Cardone will guide listeners in setting high goals—higher than they might have previously imagined—and then he’ll teach them exactly what they need to do to achieve them.

Genres: Self Help, Business, Nonfiction, Audiobook, Leadership

Audible Audio

Published June 6, 2022

About the author

I am a NY Times Best Selling Author, internationally-recognized Sales Training Expert, Business Coach, and the Founder and CEO of 3 businesses: Cardone Training Technologies, Cardone Group, and Twin Capital Management. You may have seen me as the star and co-executive producer of a show, called TurnAround King.

In addition to speaking internationally to individuals, companies, and industry leaders on sales effectiveness, negotiating strategies, business development and business expansion, I am a regular contributor to networks including, Fox News, MSNBC, CNBC, Huffington Post, Business Week’s Business Exchange, The Wall Street Journal, CNN, Reuters, CNBC, Today Show and over 600 radio shows.

I am the author of four published books, with a fifth book slated to release in 2012.
• "Sell To Survive" (2008): The definitive sales survival manual on how to SELL your way through any economy.
• "The Closers Survival Guide" (2009): The ultimate guide to getting sales done.
• "If You're Not First, You're Last" (2010): Sales strategies to dominate your market and beat your competition.
• "The 10X Rule": Where to start, what to do, and how to follow up each action you take with more action to 10X your success!

I have also authored a number of business and motivational audio and video programs; The Rules of Success Motivational Program, Control Without Confrontation, 21st Century Selling, Maximizing Every Opportunity and a customized program for the auto industry called The One a Day Sales and Management Program.

I first became known in the business world with the development of a revolutionary new selling process, known as, Information Assisted Selling (a non-confrontational 21st Century selling approach)

Reviews

[Ashraful Prium · Rating 2 out of 5]

Hey Grant!

Among other things, I see you don't get the concept of "Money" vs "Currency." The "infinite" thing that the FED prints is not money; that is currency.

And you should have shown some respect for "The Millionaire Next Door" at the beginning. Because after pissing all its concepts in the first couple of chapters, you suggested the same thing of saving 40%. Miserliness is not frugality; I get it. But you did own your first fancy car after maybe you were 45. So, what's wrong with cutting off my latte?

I like many of your concepts and go-get-it attitude, but it was hard to listen to because you have so much "energy" in your voice that it sometimes gave me headaches, so I needed to shut you off and skip to the next chapter.

And you talk too much, you brag about you too much - 10X too much. You may take that as a compliment. But you know an empty vessel makes a lot of noise.

Next time you write a book, summarise it, make it 10X succinct, and publish it.

If we do not meet again, Have a good life!

[CA Ram Melam · Rating 4 out of 5]

This work is not only audacious, unorthodox, and unconventional but also scathes those who stick to orthodox principles in financial literacy. As per the author, a mentor is a trusted guide, but very few have the qualities to be eligible as guides to those interested in taking the entrepreneurship journey.

The book's powerful message is clear: if you approach the journey of entrepreneurship as an alternative, success will elude you. The true aspirants of this journey must be like hungry dogs, relentlessly pursuing their goals, never giving up.

Everything is a horizon and depends on how far our mind's vision can successfully imagine a journey's destiny. In fact, in the business arena, there's no destiny. The journey is ongoing.

The mindset of a founder who breeds the idea makes all the difference. So, your mindset is 80%, and your skill or finance plays a role of 20% in this journey of success.

Entrepreneurship is not just accounting controls or the best legal foundation; it's product development, innovation, business development, successful operations, growth, and scaling up.

This work of Grant Cardone makes me think differently from the finance perspective of a business.

[Cameron · Rating 5 out of 5]

If you want to 10x your life and everything in it this is the one for you ( :

[AttackGirl · Rating 2 out of 5]

Don’t give anything away nothing free, later in the books give it away free, disrespectful to others is inappropriate for true professionals. How many times do you have to tell the same thing over and over, paid by the word count. Talk about wasting peoples time.

Motivational like me like me like me because I’m a drug addict. Doesn’t he know most churches are staffed with the preacher who has found god / purpose and now you must listen to them and be saved!

[Chetan · Rating 3 out of 5]

Excuses are never the reason for why you did or didn't do something.

They're just a revision of the facts that you make up in order to help yourself feel better about what happened (or didn't).

[Jon · Rating 5 out of 5]

Extremely motivating and inspiring to action and possibility.

Listened again immediately after completing it the first time. Will probably do so every six months.

---

Finished for the 3rd time. Will listen again.

[Chris · Rating 1 out of 5]

Do yourself a favor and listen to Rebecca Black’s Friday on a continuous loop rather than this book.

[Matthew Malan · Rating 4 out of 5]

Parts of the book are a bit hard to get through because Grant brags a lot about his success. But Grant means well and a lot of the content in this book is so helpful. The way he brings down real estate, success, networking and fear is life changing. If more people made success their duty and obligation, the world would be a better place.

• Everyone is a sales person in one way or another

• The feeling of rejection is the result of not having a big enough pipeline. If you only have one appointment, of course you’re going to feel rejection if you don’t close. But if you had 10 appointments, you wouldn’t care if one of them didn’t close

• Don’t always jump to discounting your prices. People don’t value free things. When you pay, you pay attention. Instead find ways to increase the value you’re offering to people. Could you a bundle deal for your service? Make it faster?

• When you’re selling, start with low hanging fruit. People you already know – friends, family

• Instead of asking.. who do I know? Think who knows me? And who do you want to know you?

• Can you imagine the opportunities and power you would have if everyone knew you? Best known > best product. Facebook is not necessarily the best social media platform, but it’s the best one. Your grandma is on there

• Your biggest problem isn’t a deficit of talent, it’s obscurity

• Own who you are. Don’t wait for others to define you. Don’t copy or pretend to be others. List what you’re currently known for (your personal brand). And what you’d rather be known for

• Your name is the most important asset you own. Grant has invested millions into his reputation

• Your network is your net worth. The only difference between contacts and contracts is r…relationships.

• One contact can change your entire life. Grant Cardone used to go to restaurants to sell cars. He didn’t bounce from restaurant to restaurant. Instead he stayed at one restaurant until he knew everyone. What places do you have social status? Where do you want to grow social status?

• Real estate is easily the best way for passive income and to invest. It is a real asset opposed to stocks, cash or crypto. It is a tangible real asset. Real estate is a proven model over centuries. Greatest tax advantages are in real estate. There is protection.

• You want competition. If there are no bidders on a property, then I don’t want it

• There is an abundance of resources on this planet. There is plenty of money, land, beautiful places, people and other resources to go around. Go get you a piece

• Aim to put 40% of your income pre-tax into investments. Obviously this is hard for most people. So you need to increase your income. A good goal to aim for would be 10K/month. So you’re putting $4K into investments and living on 6K.

• You need to become a dependable person, don’t touch your savings

• Sell your products before its finished. This is called bringing a minimum viable product to the marketplace. The speed you can gather money will make you more successful

[Claudia |✨Cushin Violeta's Bookish Realm✨ · Rating 5 out of 5]

🅼🆈 🆃🅷🅾🆄🅶🅷🆃🆂: 🄰🅄🄳🄸🄾🄱🄾🄾🄺

How do you even rate a book like this, that's given you such invaluable lessons and techniques to achieve your goals while also explaining how to go about achieving them and this all coming from a man who's not only a self made Billionaire himself but also a great family man and walks the freaking talk.

This is one of the very first audiobooks I bought, but I took my sweet time to complete it, as I treated it as a morning class in self development and hence it's taken me quite some time to finish it.

The title aptly says what it's going to do for you - it's going to provide you mentorship but with the 10x mentality so you not only THINK BIG, DREAM BIG but also anticipate big actions for the fulfillment of those dreams and goals.

After reading the 10x Rule by Grant Cardone, this audiobook acts as the perfect follow up because you already have an understanding of the 10x mentality that Grant Cardone has made a brand of and a mantra that he swears by.

I have so many bookmarks in this one and they are not just to listen again but to study and get a firm understanding because Grant Cardone has precisely gone into details the things that you need to work on and nailed the things that you need to delete from your life in order to achieve success that's always been thought as unimaginable.

This book will make you believe in yourself and face the harsh truths of what might be possibly stopping you from having it all - It's You.
Mr. Cardone has given so many brilliant insights on how massive our potential is if only we be persistent and believe in changing ALL SETBACKS TO COMEBACKS.

I seriously can't recommend this audiobook enough, and our narrator Mr. Grant Cardone himself has this voice that is compelling, powerful and will make you feel pumped up by his words as he teaches us by his personal struggles and how he's acheived massive success and become a wealthy person in his life overall.

Definitely a re-repeat times nth for me for sure. 🎧❤️🎯

[Gareth Otton · Rating 2 out of 5]

Listening to this audiobook was like trying to catch fish with your bare hands from the bottom of a waterfall. There's so much rushing water, and everything is moving so fast that when you spot a falling fish, you must act quickly to catch it, or it has passed you by. There is genuinely helpful information in this book, but it's surrounded by so much noise that it's really hard to fish that information out.

Compare this to a book like $100M Leads by Alex Hormozi (a book I have read recently and rated highly), and the difference is night and day. In that book, the author tells you a little about him to establish his credentials, then immediately starts providing a clear and actionable plan that you can follow along with easily. The only time the author gives examples of his own life again is to support a point or help explain it. In this book, that formula is reversed. Grant Cardone is either bragging, ranting or waffling on endlessly, then only throwing out little nuggets of useful information when he wants to use that information to support one of his anecdotes.

I left this book not feeling like I had just been given a formula to 10X my life, but instead feeling shellshocked as I had been bombarded with the life achievements of this man and then been fed self-serving explanations for how he made all that happen. Often, these explanations feel more like excuses for his actions in hindsight than an actual foolproof plan he was following.

In summary, there are nuggets of wisdom in this book, but you'll have to search hard to find them and put up with a lot of content that is just feeding the author's ego.

[Seemy · Rating 4 out of 5]

A good audiobook narrated by the author himself — this book lays the reality bare of what it takes to achieve big things in life — the courage, tenacity, attitude, energy and so much more in various aspects of your life

It kinda makes me think and genuinely ponder if I have that truly as many people don’t — especially if your going really big — and that’s ok — but least this audiobook at the least explains why then you may not be at the level you are at and some self reflection aid.

To Our Continued Success!
Seemy
Waseem.tv/Blog

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[Ricardo Villalobos · Rating 4 out of 5]

A Shot of Adrenaline, But Don't Forget Your Brakes
If you're looking for a book to light a fire under you, this is it. Grant Cardone's core message is an unrelenting call to action, and I absolutely loved the "always push" mentality. The central idea of setting goals 10 times bigger than what you think is possible is a powerful way to shatter mediocre thinking and jolt yourself out of a rut. It’s pure, high-octane motivation.
However, the philosophy and I parted ways on one key point. The 10X approach often steamrolls right over practical, intuitive feasibility. We all have an internal compass that helps us gauge what's ambitious versus what's unrealistic for our current situation. This book tends to dismiss that intuition as just an excuse or a weakness.
Breaking paradigms is essential for growth, but there's a real line between a bold dream and a fantasy. This book is a sledgehammer designed to tear down your limiting beliefs, and it's effective in that regard. Just be prepared to filter its aggressive advice through your own sense of reality. Take the energy and the ambition, but don't feel guilty for knowing when a goal needs a grounded strategy, not just brute force.

[Raul Valdez · Rating 3 out of 5]

The 10X Mentor is a braggadocious sandwich stacked high with all the fixings that celebrate the unstoppable superstar that is—at least in his own mind—Grant Cardone. It’s flashy, loud, and absolutely dripping with self-congratulation. But somewhere in that over-the-top, $40 gourmet burger presentation are the crispy bacon crumbs of genuinely solid advice.

Cardone’s energy is undeniable and his charisma can be entertaining, even if it sometimes veers into caricature. The book is essentially a motivational megaphone—blaring confidence, hustle, and relentless ambition. If you sift through the fluff and bravado, you’ll find a few actionable nuggets worth chewing on.

Ultimately, this book could have been a humble, White Castle slider instead of the filet mignon Burger it pretends to be. Still, if you enjoy Cardone’s style and can stomach the ego, it’s an entertaining ride with a few useful takeaways along the way

[Basically Nesta · Rating 3 out of 5]

Look. Grant is not my type of guy, and this gets 3 stars mainly because he spends so much time talking about all the things he has achieved and name dropping.

BUT if you can look past that and focus on the step-by-step insights and actions he provides, there is a lot of gold here.

With people like Grant, I often tell myself—it’s bonkers to me that people like him are this successful. It might even be a problem with society at large. But if he can do it, then I’d rather learn from him and apply his learnings in my way, than complain that guys like him get to succeed while the good people struggle or lose.

I know that’s a blunt, hot take and super subjective, but that’s what I was thinking when reading this.

[Aaron · Rating 3 out of 5]

Reads as something between an improvised speech and a book; as the book goes on it dips farther and farther into improvisation, which fails more often than succeeds for me. Personally, the life-story aspects don't grab me much, but I can see how it might for others.

Regardless, there are some legitimately interesting tips and things to look at that I've been exploring, mostly found near the middle of the book. That section itself is worth the price, and makes it potentially useful. I think other sections could be better but don't have enough care put into them; the motivational fluff and improvisation around those sections doesn't help either.

[Fetcher · Rating 3 out of 5]

Typical grant cardone book, lots of pump you up, you can do it, bragging about himself and everything he has accomplished. He is an arrogant blowhard. But I guess it worked for him. Book is Short on substance of how you actually do it. He says “Just work harder”, “beat the sun up “, he doesn’t bother to tell you what to do, or how to do it, just do it. Like you are supposed to know what to do. Just work. Like you are supposed to know how… this will be the last grant cardone book I ever read. And no, don’t waste time with his emails, blogs. Reels, tick-tocs, you-tubes or what ever other social media he is posting on. It is all BS, designed to get you to buy training or invest… he basically admits as much in his book.

While a smart marketer, I do not think Grant Cardone gives a shit about anything else than making money for himself.

Commit to who you want to be and recommit every single day

Review goals every day… make progress every day

Check out Undercover Billioniare on discovery plus

Tips to be successful
Beat the sun up
Journal. - write future, thoughts
Daily goals - choose goals beyond your reach, you will start thinking how you can achieve it

[Riana Elizabeth · Rating 4 out of 5]

The only reason this book gets 4 stars instead of 5 is that a lot of it is rehashed/reframed from Cardone's 10X book (which I've already read & rated 5 stars).

This book is fantastic for:

a) someone who hasn't read Cardone's first 10X book and wants an introduction or

b) someone who has already read Cardone's first book and then periodically needs a boost/rehash when going through a rough patch (and here I could see it used it more of the "mentor" capacity).

If you've just finished the first book, however, don't read this one just yet. I'd still recommend reading it! But use that "mentor" feature and use it when you need an extra push on your way.

[Raj Agrawal · Rating 5 out of 5]

I’m not at the place in life where this speaks to me, but this is such an inspiring testimony of how one man turned tragedy into prosperity. Most of our battles are in our mind, and this man seems to have used his battles as fuel for his profound success and impact. I’m sure there will be a time in my own life where financial prosperity might matter, and if that time comes, I’ll be bringing this testimony back into my life to use it as a roadmap.

[Jaxon · Rating 4 out of 5]

“Go big, or go BIGGER”

No “self-help” or business book is as ambitious as Grant Cardonne. He’s a little crazy, but that’s why I love listening to him. He pushes you to think bigger, to take massive action, to be crazy persistent, and to 10X everything in your life. Many people probably think his eccentricities and antics are wild and they hate Cardonne. But nobody can refute that he is ambitious, and it is infectious.
I preferred his book “the 10X Rule” over this one, but I still liked this!

[Alex Wilhelmsen · Rating 4 out of 5]

Overall the book completely shifted my mindset and made me dream bigger but also believe that 10x is possible. I have thought through so many more high level problems in my business because of the book. Don’t agree with everything grant cordone says or who he portrays himself as but that’s also his brand and how he gets attention. I am looking to read more into 10x cus it’s a great concept.

[Samantha El Koundi · Rating 3 out of 5]

Don't really like the guy, as he's a bit sleazy, talks too much about himself, is an anti-vaxxer and mental health denier, but Grant Cardone is good at what he does. He'll still be happy with my review because I know his name 😂 He fired me up for the work we're doing in our company, but I wish he gave more practical advice in actually scaling when you aren't already a millionaire.

[Leonidas · Rating 3 out of 5]

3.5
Listened in Audible.
Some really good points and a lot of energy throughout but also a fair few repetitions with quite an irreverent tone.
Would listen to it again when needing to grow my business.

[Jarrod · Rating 2 out of 5]

A few nuggets of wisdom with lots of fluff and boasting of his achievements. I can also trim a bunch of the read time if you just take out him saying, "you know what I mean" or "you getting what I'm saying?"

[Bridget · Rating 5 out of 5]

This is a great read for business advice. Grant is so high energy, he has many stories of his successes, and stories of other people too. He has his own fundamental principles that he goes through and explains them well.

[LYNEA CARVER · Rating 4 out of 5]

As expected, this book is inspired by hustle culture.

But that doesn’t mean I didn’t get some good reminders. Yes, every book in this genre says the same thing on repeat. But success leaves clues.

Take the nuggets that you want, leave those you don’t.

[John · Rating 5 out of 5]

I feel so energised! I’ve been lowering my expectations for far too long in life despite some success. Going forward I’m gonna take massive actions and 10x my dreams!!

[John Jennings · Rating 5 out of 5]

Possibly Grant's best book to date.

[Arjan Van Hesteren · Rating 5 out of 5]

First chapter wasn’t really for me, but after a while you in it!!

[Martin Pedersen · Rating 5 out of 5]

Motivational!

[Moo · Rating 3 out of 5]

2.5 ⭐️