This book would have been helpful to me when I still had my restaurant- as I started reading it when I did. In the first half of the book, I thought well I am doing a lot of things right. The second half of the book he talks about how you cannot ever have a break in this industry which was all I was trying to work towards, making things easier somehow. Good to know now, would have been better to know then, that rest is just simply not going to happen in the food industry. It is relentless with or without covid mayhem. So that was interesting and I feel stupid as hell.
Find what you're best at. What's trending might seem sexier, but it'll blow up in your face if you don't love it.
Keep it to yourself. Publicly forecasting big success is a dangerous game. (especially on social media)
Ivine's secret: I didn't bother telling anyone, I kept my grandest desires and ambitions to myself. I instinctively knew that every moment I spent trying to convince others of my ultimate potential was a moment that I wasn't spending on actually getting there.
In deciding to chase a trend and toss your passion for what you're best at by the wayside, you've limited your endeavour from the get-go. You must accept it as true that if you do not love what you are doing, there is little chance that others will. We often can't explain why we love things. We just do.
Somehow, we are just hardwired to more fully appreciate the way a particular thing looks, sounds, tastes, and, especially, makes us feel.
Failing, of course, is never comfortable. All your work and research is geared toward success, and when it doesn't work out the way you intended, it's upsetting. But give yourself room to fail because there really is no better teacher. It's fine to fail, but it's also incumbent on you to learn the right lessons so you don't fail the same way twice.
There will be time to celebrate. When you work your ass off on that big thing and it finally comes together, you will get your moment to bask. But such a day will not be your crowning achievement. Because if you're doing it right, the work itself is the reward, not what everyone else is saying about it, To put it as simply as I can, when you get up in the morning and find true joy in what you do, that is the very definition of success. Once you can get to that place, you won't need to look very far for validation; you will find it in your heart.
The thing that naturally moves you is the thing that you need to build your future around because true love- not infatuation or temporary excitement- never dies. The reasons why you love it don't diminish, they grow, and you find new things to appreciate about it.
Don't push luck away. Embrace it. Tell yourself that you're lucky and expect the lucky breaks. Luck isn't some totally random phenomenon or the opposite of hard work, it's hard work's twin sibling. It's what shows up when you don't stop working.
Luck is all around you. Don't begrudge luck and feel a need to say, "No, actually, I did this all on my own."