Long and meandering, not only does the author discuss The Simpsons, but uses the show as a jumping off point to talk about satire, ironic culture, corporate and authoritarian ineptitude, moral crusades of the 90s, consumerism, the rise of the internet, Radiohead, Nirvana, the DIY aesthetic...I mean, what's not to love?
He makes a convincing argument for Bart as a punk icon and Homer as the pure expression of the id, Lisa as the voice of progressivism, Marge as the defender of family values, Kent Brockman indicative of the real world glibness of news, Troy McClure of the emptiness of celebrity. Really there's no argument to be made, since all of this is fairly obvious to longtime fans of the show, but it was just such a fun read, even when you ended up reading about road rage instead of just The Simpsons.
I grew up on this show-- we're the same age, and my family didn't sit and eat at the dinner table and talk about our day. We watched The Simpsons, new episodes on Sundays and the episodes running in syndication during the week. So, this book pretty much had me at the subtitle, since The Simpsons is my all-time favorite show and I do indeed think it is a masterpiece. Yes, I do regularly quote The Simpsons (as does my family, and I feel instant kinship with anyone who will recognize my Simpsons quotes and throw one right back). I'm frequently reminded of the show's plots in real life. I don't, however, refer to the production codes of episodes (which was kinda frustrating), since I'm not exactly Comic Book Guy.
I do like how this was published in 2004, because I've always been a hardcore seasons 1-9 fan, with 10 starting to come apart, and 11 and 12 the absolute last seasons that have SOME good parts in SOME episodes (as opposed to 1-9 where everything is amazing). I don't need to read anything about the seasons after that, and this book luckily doesn't go too far into the darkness that is season 13 and beyond. Side note: I stopped watching the show around season 13. Since I watched the show about a dozen times a week in syndication, it was obvious even to pre-teen me that the episodes airing in 2000/2001 were just NOT the same caliber as all the previous seasons.
Tl;dr - The Simpsons plus long winded cultural commentary on the 90s made for a really fun read.