Creative Deviations:: how you can infuse your storytelling, fundraising and direct response with more creativity

by John Lepp

Creative Deviations is about you and your creativity. It’s all about thinking up sharp and surprising donor communications that do a much better job of raising money and retaining supporters. And it’s simply dripping with fundamentals, secrets, tips and ideas! It’s an anecdotal and thoughtful how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world. John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline. He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.

302 pages, Paperback

Published May 24, 2022

Reviews

[Veronica Seymour]

If you are in fundraising, how often do you pay attention to your direct mail? Can you answer the question “What are you asking your donors for?” Follow John’s deviations to help you grow your own program and read some beautiful samples and their donor responses!

[Stephanie]

A great overview of how to do good, warm, loving direct response that will resonate with donors! Highly recommend! ❤️

[Robin Peake]

Already a classic, this will be referred to for years to come