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Content Operations 2.0.: How to Build and Scale Your Content Ops
Content Operations is the book I wish I had when I first started scaling content marketing operations in a SaaS company. It covers our journey from 1 to 10 blog posts per week - and everything I’ve learned in the from creating a content plan and website hierarchy, through keyword research, hiring writers and content editors, to the optimal content workflow for scale, as well as tools and Standard Operating Procedures.
You will find a ton of useful (and concise) information
- How to build an optimal content hierarchy for crawlability
- How to organise content plan in content epics
- How to arrange the content workflow in Asana to make it *really scalable*
- The importance of content briefs
- The impact of having good SOPs
- Roles that are needed for a content team to from writers, through content editors, proofreader, and head of content - plus where and how to find them
- Dropping some good writers names you can reach out to
- The must-have tools we wouldn’t do Asana, Notion, SurferSEO, StoryChief - to name a few.
It’s a great resource for content managers, heads of content and marketing, both in-house and in agencies.
You will find a ton of useful (and concise) information
- How to build an optimal content hierarchy for crawlability
- How to organise content plan in content epics
- How to arrange the content workflow in Asana to make it *really scalable*
- The importance of content briefs
- The impact of having good SOPs
- Roles that are needed for a content team to from writers, through content editors, proofreader, and head of content - plus where and how to find them
- Dropping some good writers names you can reach out to
- The must-have tools we wouldn’t do Asana, Notion, SurferSEO, StoryChief - to name a few.
It’s a great resource for content managers, heads of content and marketing, both in-house and in agencies.
145 pages, Kindle Edition
Published June 26, 2022
11 people are currently reading
9 people want to read
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Displaying 1 - 4 of 4 reviews
August 6, 2022
Very practical, spills all the beans!
If you're building a content team of up to 10 people, this is the manual you need. Examples, tools, links, specific advice without any fluff.
Good job putting this book together, Emilia! And thank you for making it this short.
If you're building a content team of up to 10 people, this is the manual you need. Examples, tools, links, specific advice without any fluff.
Good job putting this book together, Emilia! And thank you for making it this short.
March 5, 2025
When I met Emilia earlier in 2023, I was amazed by her deep knowledge in SEO and content marketing. Content marketing is not a solo job. It needs lots of experts. Emilia showed whom to find, how, and how to connect the dots between them in her book. I implemented this in my work and for a consulting client.
January 5, 2023
Amazing and very helpful handbook for improving the agency operations! All recommends!
January 20, 2023
The first content marketing book I’ve read that was worth the time and money. Truly helpful and actionable.
Displaying 1 - 4 of 4 reviews