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A Super Of 1 Is A Super Of 9: How To Use Superconsumer Data To Anticipate New Areas Of Business Growth
To read this “mini-book,” as well as our entire archive of writing on Category Design, subscribe to Category Pirates
categorypirates.substack.com
In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers.
A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30% to 70% more with you than other less enthusiastic customers. And in this “mini-ebook,” the pirates follow up with an equally groundbreaking a Super of 1 category is also a Super of 9 others.
Which means, in order to best discover your next big opportunity for business growth, talk to your Supers.
In this “mini-book” you will Superconsumers of 1 category are also Supers of 9 other categories—and how you can use this data to uncover opportunities for business growth and exponentially more profitable marketing partnerships. Where MoviePass went wrong as a company, and why it’s so important to have a business model that incentivizes Superconsumer behaviors.Microsoft Office’s legendary data flywheel, and how they used Superconsumer data to create one of the most dominant category positions in technology history (the Office productivity suite).And more.Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is everything you need to know when it comes to listening to your Supers and discovering what they want, next.
categorypirates.substack.com
In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers.
A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30% to 70% more with you than other less enthusiastic customers. And in this “mini-ebook,” the pirates follow up with an equally groundbreaking a Super of 1 category is also a Super of 9 others.
Which means, in order to best discover your next big opportunity for business growth, talk to your Supers.
In this “mini-book” you will Superconsumers of 1 category are also Supers of 9 other categories—and how you can use this data to uncover opportunities for business growth and exponentially more profitable marketing partnerships. Where MoviePass went wrong as a company, and why it’s so important to have a business model that incentivizes Superconsumer behaviors.Microsoft Office’s legendary data flywheel, and how they used Superconsumer data to create one of the most dominant category positions in technology history (the Office productivity suite).And more.Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is everything you need to know when it comes to listening to your Supers and discovering what they want, next.
53 pages, Kindle Edition
Published October 10, 2021
5 people want to read
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