Managing Strategy Processes in Emergent Industries: The Case of Media Firms

by Johan Roos, Georg von Krogh

This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. This puts significant demand on the top management teams and their ability to perceive and interpret phenomena and patterns emerging that may influence strategy. Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.

190 pages, Hardcover

First published November 20, 1996

About the author

A Swedish organizational theorist, and Chief Strategy Officer at Hult International Business School, known for his work on intellectual capital