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Strategy to Reality: Making the Impossible Possible for Business Architects, Change Makers and Strategy Execution Leaders
Strategy to Reality brings together a vast number of perspectives and experiences, offering business leaders the straight talk necessary to clarify, simplify, and humanize business architecture with Whynde Kuehn’s practical and actionable approach.
Whynde Kuehn’s vision can be summed up in one big. She loves climbing mountains—physical and metaphorical—and her most successful summit can be found in Business Architecture, an aspect of business development that she has pioneered, explored, and mastered. She is a passionate guide for business architecture leaders and practitioners around the world who are motivated to achieve goals, implement effective strategies, and provide measurable results. Her approach can be implemented by organizations of any from an NGO, government organization, or Fortune 500 company, to a non-profit or startup.
Within Strategy to Reality, Whynde Kuehn offers a well-informed, holistic view that can transform and reshape the world. She arms Business Architecture Practitioners and Strategy Execution Leaders with the in-house training and tools they need to close the gap between strategy and successful execution. Whynde believes that every organization needs to build their own capacity for continuous change, and it is her goal that they reach their goals, while gaining the “vision” they need to see the clearest course of action and to weave it all together.
It is Whynde Kuehn’s goal to help the leaders of today and tomorrow build better organizations and unlock new ways of executing strategies, increasing collaboration, and creating value, growth, and profits. Those who seek to be a catalyst for change in their company, who relentlessly seek ways to do things better, and who always ask, “Why?” and “What if?” will find the strategies they need to enact that change in Strategy to Reality.
Whynde Kuehn’s vision can be summed up in one big. She loves climbing mountains—physical and metaphorical—and her most successful summit can be found in Business Architecture, an aspect of business development that she has pioneered, explored, and mastered. She is a passionate guide for business architecture leaders and practitioners around the world who are motivated to achieve goals, implement effective strategies, and provide measurable results. Her approach can be implemented by organizations of any from an NGO, government organization, or Fortune 500 company, to a non-profit or startup.
Within Strategy to Reality, Whynde Kuehn offers a well-informed, holistic view that can transform and reshape the world. She arms Business Architecture Practitioners and Strategy Execution Leaders with the in-house training and tools they need to close the gap between strategy and successful execution. Whynde believes that every organization needs to build their own capacity for continuous change, and it is her goal that they reach their goals, while gaining the “vision” they need to see the clearest course of action and to weave it all together.
It is Whynde Kuehn’s goal to help the leaders of today and tomorrow build better organizations and unlock new ways of executing strategies, increasing collaboration, and creating value, growth, and profits. Those who seek to be a catalyst for change in their company, who relentlessly seek ways to do things better, and who always ask, “Why?” and “What if?” will find the strategies they need to enact that change in Strategy to Reality.
344 pages, Kindle Edition
Published July 5, 2022
53 people are currently reading
79 people want to read
About the author
Whynde Kuehn
2 books4 followersWhynde Kuehn is recognized globally as a highly sought-after business architecture pioneer and thought leader deeply rooted in delivering measurable business results. As a boots-on-the-ground leader, she has worked with an extensive array of organizations, including Fortune 500 and global enterprises, governmental and non-profit organizations, social enterprises, startups, and cross-sector initiatives. Whynde has helped numerous companies improve their strategy execution ability to make highly informed decisions with the help of well-honed strategic toolsets that harmoniously move big ideas into action across business units, products, and regions.
Whynde has a distinguished track record in assisting executives and their teams in cultivating successful business architecture practices worldwide. As a long-time speaker, educator, and community builder, she has also helped countless individuals develop their careers and accelerate their business architecture mastery. Whynde has extensive experience in enterprise transformation and planning, including leading large-scale transformations and her own business transformation and architecture consulting practice.
Whynde is the creator of a dedicated online platform and community that helps professionals master the art and science of business architecture. She is also the co-founder of a not-for-profit business architecture association that has helped advance and formalize the discipline across the globe. Whynde is exceptionally passionate about assisting mission-driven organizations in succeeding and scaling through the application of solid business approaches. Likewise, she routinely inspires corporate entities to use business as a force for good.
Whynde has a distinguished track record in assisting executives and their teams in cultivating successful business architecture practices worldwide. As a long-time speaker, educator, and community builder, she has also helped countless individuals develop their careers and accelerate their business architecture mastery. Whynde has extensive experience in enterprise transformation and planning, including leading large-scale transformations and her own business transformation and architecture consulting practice.
Whynde is the creator of a dedicated online platform and community that helps professionals master the art and science of business architecture. She is also the co-founder of a not-for-profit business architecture association that has helped advance and formalize the discipline across the globe. Whynde is exceptionally passionate about assisting mission-driven organizations in succeeding and scaling through the application of solid business approaches. Likewise, she routinely inspires corporate entities to use business as a force for good.
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Displaying 1 - 6 of 6 reviews
January 14, 2023
Good effort but not much help for practitioners
I think it’s a great book for convincing stakeholders on the benefits of business architecture. Full of definitions, terms etc, it will also help someone trying to move into this space.
It is however not a book for advanced practitioners. From what I read Whynde has heaps of experience that we would like to tap into but rarely get a glimpse of in this book. I think an advanced practitioners version may be in order. Perhaps it’s already in progress.
Business architecture is a visual language. This book was very light on visuals. So you will struggle to visualize some of her definitions. There is so much potential to position business architecture as the glue in enterprise design, business design, scaled agile, business model innovation, TOM design etc. Whilst Whynde does a good job at describing the theory of each of these we don’t really get a good idea of how this integration works in practice.
I disagree fundamentally around her separation of Function from Form. Business architecture is both. Bizbok and Whynde both support the separation of these. With process, organization, structure etc relegated to TOM world and not really part of business architecture. You cannot configure an organization without also configuring the sources of your capability. It’s this configuration (the form) that ultimately helps improve capability outcomes and is the true strength of the discipline.
I think it’s a great book for convincing stakeholders on the benefits of business architecture. Full of definitions, terms etc, it will also help someone trying to move into this space.
It is however not a book for advanced practitioners. From what I read Whynde has heaps of experience that we would like to tap into but rarely get a glimpse of in this book. I think an advanced practitioners version may be in order. Perhaps it’s already in progress.
Business architecture is a visual language. This book was very light on visuals. So you will struggle to visualize some of her definitions. There is so much potential to position business architecture as the glue in enterprise design, business design, scaled agile, business model innovation, TOM design etc. Whilst Whynde does a good job at describing the theory of each of these we don’t really get a good idea of how this integration works in practice.
I disagree fundamentally around her separation of Function from Form. Business architecture is both. Bizbok and Whynde both support the separation of these. With process, organization, structure etc relegated to TOM world and not really part of business architecture. You cannot configure an organization without also configuring the sources of your capability. It’s this configuration (the form) that ultimately helps improve capability outcomes and is the true strength of the discipline.
December 20, 2022
Whynde's insights, energy and enthusiasm is infectious. More leaders need to better understand how to close the gap between strategy formation and strategy execution. She provides a pragmatic, implementation methodology - business architecture. This book strikes accord with me since I've been a profound advocate of end-to-end value streaming and understanding the interconnectedness or bridge from ideation to action.
You may also care to check out BIZBOK Guide as a great resource.
I recommend this read for leaders who employ strategy.
You may also care to check out BIZBOK Guide as a great resource.
I recommend this read for leaders who employ strategy.
January 6, 2024
Excellent book on how to leverage business architecture in an organisation. 👏
Whynde describes all aspects of business architecture without getting bogged down in pure methodology.
The huge importance of using value streams and capabilities is emphasised once again.
This book is not only highly recommended for architects, but maybe even more so for business leaders, for it gives them an excellent look behind the scenes of the advantages business architecture brings to the table and offers them tools to break free from the dogmatic approach of process thinking.
Whynde describes all aspects of business architecture without getting bogged down in pure methodology.
The huge importance of using value streams and capabilities is emphasised once again.
This book is not only highly recommended for architects, but maybe even more so for business leaders, for it gives them an excellent look behind the scenes of the advantages business architecture brings to the table and offers them tools to break free from the dogmatic approach of process thinking.
November 23, 2024
4/5
This book is a great introduction to Business Architecture. It details out the various components and provides many examples. You must use the web companion to the book to deepen your understanding. And I personally found that I didn't really start to move to making this real for my organization until I joined the BA Guild and utilized the Bizbok guide and reference models.
This book is a great introduction to Business Architecture. It details out the various components and provides many examples. You must use the web companion to the book to deepen your understanding. And I personally found that I didn't really start to move to making this real for my organization until I joined the BA Guild and utilized the Bizbok guide and reference models.
April 9, 2025
C'est un long panégyrique à propos de l'architecture d'affaires. On n'y retrouve aucune méthode, aucun outil, aucune façon de faire ou démarche. Juste beaucoup d'arguments à l'effet que l'architecture d'affaires, c'est très très important. Sans plus.
June 12, 2024
A must read for everyone already involved or starting with Business Architecture.
Displaying 1 - 6 of 6 reviews