While recent years have seen no shortage of media addressing wellness, corporations, and toxic beauty standards, I was nevertheless intrigued by Natural Beauty. I’ll admit that once again I was taken in more by the eye-catching cover than the actual book summary. Sure, the premise itself did bring to mind several other titles, namely Lakewood by Megan Giddings, but I found the cover design so hypnotic that I decided to give Natural Beauty a try anyway. Alas, nothing about Natural Beauty really caught my attention or left me with a positive impression. The writing is flat, the characters are mere names on pages, and the tone is all over the place. It seemed that the narrative was trying to be this edgy satire that fails to actually delve deeper into the issues it is attempting to tackle. There are a lot of throwaway gratuitous scenes, there is a lack of logic both in the characters’ actions and motivations and the world-building itself. Our main narrator is given a traumatic backstory that seemed to exist only as a way of contextualizing her lack of personhood. While I understand that the characters’ shallowness could have been very much the point, given that they are focused or are made to be focus on superficial things, it just wasn’t convincing. And again, if the narrative had addressed with more depth the themes that are meant to be crucial to the story, maybe then I could have put up with shallow barely-there characters. I don’t mind books that focus on vibes, on the aesthetics, more than say plot or character-development, one of my favorite books Catherine House is very much all vibes, and I quite like the prose of authors like Megan Giddings and Nghi Vo, who are very much gifted when it comes creating and maintaining a mood…but here it all felt very…ham-fisted. The evil people are evil, the main character is chosen because of reasons, a sinister corporation is, in fact, sinister, so many convenient coincidences, and so on and so forth. We learn virtually nothing about the narrator’s job, which is a pity as I think it would have helped make Holistik more ‘credible’. In the last year, I have worked for 4 different companies in 6 different locations and I can safely say that the story’s depiction of the narrator’s hiring process and training seemed full of inconsistencies and plot holes.
It’s a pity but ultimately the narrative merely seems to rehash ideas and plot points from things like Black Mirror, Get Out, and even The Stepford Wives. The author throws in a lot of supposedly shocking scenes that come across as fairly predictable twists and/or unnecessary. I wish more time had been dedicated to the portrayal of Western beauty standards, the pervasiveness and elevation of whiteness, bodily autonomy, economic inequity, and the demands of modern workplaces, than to attempting, and failing, to set a mysterious mood.
As you know, YMMV, so if you are in the mood for a speculative read you should give this novel a shot. Hopefully, you'll end up finding it a more rewarding read than I was able to.