Top 10 Reasons Why Developer Programs Fail

by Brian Lawley

This white paper is available as part of the 280 Group Developer Program Toolkit™, which provides you with the training, knowledge and templates to help you create and run a successful developer program. The content of this white paper is at a fairly basic level - the toolkit includes much more in-depth information.

This white paper includes 10 common errors made in program development alongside guidelines and advice based on years of experience to help you avoid these mistakes. Also included is an example of an effective program development timeline.

11 pages, Kindle Edition

Published May 17, 2010

About the author

Brian Lawley is recognized as a thought-leader and authority on the profession of Product Management and Product Marketing. He is the CEO and Founder of the 280 Group, author of six best-selling Product Management books, including Product Management for Dummies and one of the creators of the Optimal Product Process™. He is also the former President of the Silicon Valley Product Management Association (SVPMA), was awarded the AIPMM Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.