Content Chemistry, 6th Edition:: The Illustrated Handbook for Content Marketing

by Andy Crestodina

“ The most practical book ever written about modern digital marketing” - Jay Baer. The result of thousands of conversations about web marketing with hundreds of companies, this illustrated handbook is a compilation of the most effective advice about… • Practical approaches to search engine optimization, social media, and email marketing • The social, analytical, and creative aspects of modern marketing • The theory and practice behind content marketing • Analytics tips for ongoing marketing optimization and improvements This 6th edition has been updated to reflect new technologies and marketing trends. "Andy Crestodina is our go-to person for all things content marketing. In Content Chemistry, Andy teaches you exactly what you need to know." — Adam Franklin & Toby Jenkins, authors, Web Marketing That Works "I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It’ s required reading for everyone who works for Arment Dietrich." — Gini Dietrich, CEO, Arment Dietrich, author, Spin Sucks

Genres: Nonfiction, Social Media, Business

376 pages, Paperback

Published October 1, 2022

Reviews

[Aaron Slack · Rating 5 out of 5]

Possibly the most concise yet comprehensive book on all aspects of content marketing that I've read so far.

[Stan Skrabut · Rating 4 out of 5]

One of the books that I picked up at Social Media Marketing World Conference 2017 was Content Chemistry: The Illustrated Handbook for Content Marketing written by Andy Crestodina. I picked up this book because I had seen Crestodina speak at Social Media Marketing World and I was very impressed with the information that he shared. I wanted to learn more about Google Analytics and ways to better engage with content marketing. Read more

[Joe Waters · Rating 5 out of 5]

This is a very comprehensive book!

Stop reading random articles on content marketing and get this book! It’s clear, comprehensive and step-by-step. It’s even interesting! Already I’ve returned to it again and again for advice and instruction.

This is now my content marketing bible!

Also, be sure to subscribe to the Orbit newsletter. It’s very helpful and builds on the lessons in the book. I’m a huge fan of everything Andy and his team does.

[Anthony D.]

This is probably the most concise, easy-to-read book about digital marketing that I've read ever.