Presents a discussion of the many facets of mass communication. Coverage of the complex issues facing all the mass media is presented, analysing such areas as its theory, history, structure, economics, ethics, rules and regulations and social effects.
Used this book for Thomas Edison State College's online course "Mass Communications I" (COM-120). Pretty interesting book. It covers the basics about communication, goes over the history of the subject, includes current trends and speculation about the future, and has anecdotes, trivia, sidebars, articles, fun facts and more that makes the subject fun.