Branding Low Cost: Cómo crear una gran marca con muy poco dinero

by Kevin Albert, Ana Escudero (Preface)

Más de 4 años de investigación, 84 emprendedores entrevistados, 27.000 euros invertidos, cientos de enemigos creados por el camino, 1 intento de linchamiento, vetado en el lucrativo círculo de los “expertos”… Todo para poder compartir contigo los secretos mejor guardados del mundo del branding , con los que podrás crear tu marca por mucho menos de lo que imaginas.
Este NO es un libro para jugar a ser Superman y aprender a hacerlo todo por ti mismo. Este libro es para empresarios y emprendedores que se toman muy en serio su negocio.
En este libro vas a aprender a crear los aspectos básicos de tu marca, aquellos que pueden disparar tus ventas y tus precios de la noche a la mañana, subcontratando a los mejores profesionales a precios low cost .

Sáltate largos años de duro trabajo e inversiones inaccesibles que otras marca han necesitado para crear la seguridad y confianza necesarias para poder vender sin preocuparte por tus precios .

¡Olvídate de tener que aprender a hacerlo todo por ti mismo o conformarte con encargárselo a tu primo, amigo, vecino… por falta de presupuesto!

Genres: Business

200 pages, Hardcover

First published March 16, 2021

About the author

De familia humilde y carácter rebelde, parecía contar con escasas posibilidades de poder emprender su propio negocio por falta de medios económicos o de ascender en cualquier empresa de organización jerárquica por su incómoda manía de cuestionarlo todo. Sin embargo, precisamente estas dos características lo impulsaron a exprimir su mayor talento, la creatividad, encontrado así la forma de desarrollar nuevas ideas de negocio que no requiriesen de inversión, escalables y que le permitiesen trabajar desde cualquier parte del mundo.

Actualmente se dedica a ayudar a escritores -y no escritores- de todo mundo a alcanzar la LIBERTAD FINANCIERA a través de la AUTOPUBLICACIÓN.

Reviews

[Patricia]

Es un libro muy fácil de leer y que te aporta un montón de cosas y de trucos para hacer el branding lo más barato posible. Lo recomiendo mucho a todo el mundo, pero sobretodo a las personas que están en fase de desarrollo del proyecto porque en mi caso, me ayudó mucho.

[Laura Jevtich]

Branding Secrets
Kevin Albert

I read this book After I read his series “Successful Self-Publishing”. In the first book of that series, he kept mentioning that it took him a long time to research and write this book. He might have been writing his MBA thesis with Branding Secrets book, I don’t know. What I do know is that there is horrible formatting for a Kindle book.

There are about Three great gems in here. However, I have read and taken courses on Branding, and most of what is stated in the book you can get from a low cost class on Udemy.

I would suggest making this book into a class.

I used the Kindle App to read the book and have Highlights and Notes.

Highlight - Location 181
...
Conferences are for “acquiring new clients. Which in principle is fine, if it weren’t for the fact that to gain as many new clients as possible, it’s vital to ensure the attendees don’t learn too much, or anything at all, during the event itself. The most common formula is to present some strategies, actions or tasks required to create a successful brand (SEO, social media etc.) in such a complicated, technical way that you arrive at the logical conclusion that the best thing to do would be to contract the services of a professional instead of doing things for yourself!”

Note - This seems to be true with many companies and ideas.

Highlight - Location 244
clearly identified target customer: Note Your Ideal Client or Customer

Words that are important:
Mission.
Vision.
Values.
Positioning.

Highlight - Location 810
CHAPTER TWOO
Note - Misspelled Two

Important Words
Formal Identity
Verbal Slogan.
Storytelling.
Visual identity.
Logo.
Corporate colors.
Corporate typeface. Note - Or font

Highlight: difference between serif and sans serif.
Note: You would think most know about this.

Website.
Note: The style should be the same as other titles.

Highlight: 1494
CMS?
Note: This should be explained before this spot.

Video Branding
Low cost recording.
4.1. Low cost recording.
Should be styled similarly as above.

Things Needed:
Camera.
Good audio.
Lighting.
4.2 Low cost editing.

Other Important Words
Personal Branding
Recognized expert in less than 30 days.
Read the 3 best-selling books in your field, summarize them on one page and share these via your social media.
Note: Good Info.

Offer to write one or two articles for specialized magazines within your sector.
Note: Good ideas

Table of Contents (TOC) twice in the back and once in the front.

All in all, this book could have been made into a low cost online course, and I believe it would do well that way.

I received an advance review copy for free, and I am leaving this review voluntarily.

[Daryl P Goodwin]

Brief overview of branding process on a low budget.

In a book written after this one, the author describes how this text was four years in gestation before publishing. It originated from his university studies and is the distillation of his own (sometimes hard-won and costly) experience and advice from other entrepreneurs.

The author is careful not to claim this as a do it yourself manual, but does point out which parts of the process you can do without cost as your insight and personality are central to the purpose. He gives you questions to answer which help you arrive at your brand identity.

Those parts of the process needing professional input are clearly identified and good value resources and how to select your working partner are given. He makes a good case for identifying your brand values and image at the outset rather than trying to retrofit later on when mistakes may need rectifying (which is more difficult and expensive).

The end of the book gives a strategy where zero investment is needed by the entrepreneur at the outset. Achieving this as a freshly minted entrepreneur seems unrealistic and would be better in a separate book. I would have liked more information about how to contract with and keep copyright when working with outside agents. Maybe the author sees this as legal advice, but it is a vital part of the process. The author's arithmetic in claiming the branding can be done for less than $1,000 is also lacking as his own suggested figures are almost $1,200. Nevertheless, that is a substantial saving on the $30,000 or more you may be quoted by a branding agency. Another omission is the costs of maintaining and refreshing the brand. The emphasis is solely on starting although the book is entitled branding secrets and examples are given of how companies evolve and refresh their brands. How to monitor brand performance and perception would also be helpful; and relevant to the title.

I received a free copy of this book and am voluntarily leaving a review.

[RoseyLovesBooks]

Serial entrepreneur and bestselling author Kevin Albert says that creating a powerful brand is a necessity for every business. Kevin provides a detailed list of requirements to help you determine whether you can do something to the same standard as a professional. If the answer is no, Kevin recommends outsourcing the task to the most appropriate professional. A must read for every business owner who wants brand recognition that translates into increased sales!

[Sindy Castellanos]

Great compilation of strategies to achieve, in an affordable and successful way, the creation and positioning of a brand in the market. The advice offered by the author is worth a hundred times more every moment spent reading.
____________
Estupenda compilación de estrategias para lograr, de una manera asequible y exitosa, la creación y posicionamiento de una marca en el mercado. Los consejos que ofrece el autor, valen cien veces más cada momento de lectura invertido.

[Richard Gracia]

I love Kevin's writing style. It is a bit acid and sarcastic but very, very entertaining.

Besides, the book offers really applicable advise that is going to save you a ton of money. I have already applied some of it for my current ventures and it is definitely worth it.

[Raul]

Este libro cumple lo que promete.

[Mark Rego]

Amazing book for people that want to start a brand. I have read a lot of books in the subject and this is by far one of the best one. The autor deconstructs the idea that to open a business or brand you need to spend a lot, and show you how to do it with the same quality but for a huge cut in the budget needed.

[Jesus]

Cuando empiezas diciendo que "no le gustas al sector X" porque dices cosas que no quieren que sepas, apunta a vendemotos y este libro es un poco así.
Alguna idea interesante, pero tampoco le he sacado mucho provecho.

[José Luis]

Con tips importantes para emprendedores!! Pero no esperes mucho más

[Emiliano Marin Gutierrez]

A great book for introducing you into the branding world. Of course it will only give you a panorama of it.

[Carles Fuster]

Me parece un libro básico que cualquier persona se debería leer antes de empezar un proyecto. Me ha gustado mucho. Lectura amena y contenido muy práctico.

[Angel Iván]

Fácil de leer y entender, contiene consejos muy prácticos, pero no esperes a que te resuelva la vida por si solo. Lo comentado en este libro requiere tiempo, esfuerzo y dedicación.