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Humanismo extremo: O novo padrão de excelência no mundo e nos negócios

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Tom Peters é o Gandalf dos negócios. O potencial humano é infinitamente mágico, mas a maior parte das empresas quer [...] contribuir de modo inconsciente, mecânico. Equipes mudam o mundo, líderes servem suas equipes, e não existe excesso de serviço! Se você quer saber qual é o segredo da jornada, Humanismo extremo é leitura obrigatória [...]
Fdlinda Holliday, ceo e fundadora da citia

Existe a gestão de empresas antes e depois de Tom Peters.
PhD em gestão pela Stanford Business School, Peters foi sócio da McKinsey & Company, trabalhou na Casa Branca e presta consultoria empresarial ao Deutsch Bank, Credit Suisse e ao Exército dos Estados Unidos, dentre outros.
Coautor de In Search of Excellence, obra considerada o melhor livro de negócios já publicado até hoje, Tom é a maior autoridade do mundo quando se fala em excelência nos negócios, inovação e liderança. Depois de 43 anos de trabalho e muita mão na massa – e em um mundo cada vez mais complexo – Humanismo o novo padrão de excelência nos negócios é o compêndio definitivo que poderá ser a diferença entre o sucesso e o fracasso do seu negócio.
Com princípios e ferramentas indispensáveis para quem deseja sair da média e se adaptar às mudanças causadas pelas novas tecnologia, Humanismo extremo ajudará você a navegar rumo ao crescimento e à lucratividade, fundamentais para a sobrevivência de qualquer empresa, mas o pulo do gato está em saber o que é ainda mais importante na hora de tomar decisões e agir, e Tom Peters, mais do que ninguém, poderá ajudá-lo nessa tarefa.

345 pages, Kindle Edition

Published May 25, 2022

49 people are currently reading
264 people want to read

About the author

Tom Peters

230 books312 followers

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5 stars
45 (51%)
4 stars
22 (25%)
3 stars
16 (18%)
2 stars
3 (3%)
1 star
1 (1%)
Displaying 1 - 16 of 16 reviews
Profile Image for Melissa Wilson.
Author 14 books62 followers
March 19, 2021
Let me say first in full disclosure that I am the publisher of Tom's last book in this iconic series. That said, this is truly a keeper, a book that should be placed within arms reach and pulled out daily, if at all possible.

As Tom says in the beginning of this book, it's a book that encompasses the core of all the lessons he has had the honor of learning and now, is just as honored, to pass them on to new readers. I'm deeply humbled having had the opportunity to help bring this beautiful keepsake of a book out.

It's chock full of wisdom nuggets that should be savored and shared. It's a powerful book and timeless. It's also a book for seekers of the best that business leadership practices have to offer. If you get this book, don't just read it. Instead, as I said above, treat it like a coach in book form, an encourager on your life and business journey, a dear friend with whom you can confide in and continually secure guidance and support. This is that one special book . . . you will never forget.
Profile Image for Jose Torroja Ribera.
571 reviews
June 22, 2022
Tom Peters dice que el libro vienen a ser sus memorias. Yo más bien diría que son sus “Grandes Éxitos” o “Tom Peters Essential”
La parte de liderazgo me parece genial.
Profile Image for Marco Neves.
68 reviews8 followers
May 22, 2021
It's no secret. This is a collection of citations. But an amazing collection of citations.

Instead of trying to persuade us himself, in this book Peters let CEO after CEO after CEO do it for him.

In this book he was more of a curator of quotes that an author, and what an amazing job he died at that.

My only question is how do we get CEOs of big corp to read it. I'm sure it would change all of our lives four the better.
Profile Image for Mark Fallon.
919 reviews31 followers
June 12, 2021
The latest tome from the master of excellence - Tom Peters. His consistent message over the last 40 years, but with more exclamation points!!!

If you follow Peters on Twitter (@tom_peters), this reads like a compilation of his best notes.
Profile Image for Marilyn Jess.
117 reviews8 followers
April 30, 2021
Having read some of Tom Peters work, I wasn’t sure what to expect in this, his final book. If you want the essence of how business and life can be done/lived at the highest level, this book is the one you need to read, and act upon.

There are no new earth shattering ideas here. There is however, much of what makes excellence so elusive for many. Taking shortcuts, or using “hacks,” a term I dislike, by the way, sounds so tempting. When we think of the experiences and products, and people that truly wowed us, no shortcuts were used, and no detail was too small to pay attention to.

A number of books are referenced here, which flesh out the concepts that Tom shares with us. Not a bad reading list, and they apply as much to life outside of business as within it.
Bravo, Tom Peters.
Profile Image for Mikhail Kalashnikov.
190 reviews79 followers
December 31, 2023
У меня есть guilty pleasure – читать разные бестселлеры про менеджмент и саморазвитие. Здесь почти 80-летний гуру менеджмента Том Питерс собрал все мудрости, которые он понял за свою карьеру – а также увидел в других книгах.

Здесь миллион цитат, я себе штук десять разных книг добавил в «почитать потом». Сама книга написана очень рваным, динамичным образом, с восклицательными знаками – читать сложно, но местами сложно не согласиться.

Цитаты:

“We have a ‘strategy’ at Southwest. It’s called ‘doing things.’” —Herb Kelleher, founder, Southwest Airlines

«To Do: Hire nice people. One hundred percent of jobs. If not, why not?»

«Project Aristotle shows that the best teams at Google exhibit a range of soft skills: equality, generosity, curiosity toward the ideas of your teammates, empathy, and emotional intelligence. And topping the list: emotional safety. No bullying.»

«By year 20, liberal arts grads have risen farther than their biz-professional degree holder peers. giant tech firm, 43 percent of liberal arts grads had made it to upper-middle management compared to 32 percent of engineering grads.»

«Short-termism is a snare and a delusion, and destructive of individuals and society as a whole. Investment for the mid- to long-term, particularly investment in people and innovation, pays off for workers and customers and communities»

«Regarding noisy / quiet, I am reminded of Peter Drucker’s deep skepticism concerning “charisma.” He flatly did not think charisma contributed to effective organizational leadership—and pointed out that the political leaders who had caused the most harm were, however, almost unfailingly “charismatic.”
Profile Image for Andrei Gavrila.
82 reviews3 followers
April 13, 2022
It is a good book and I recommend it to people interested in the subject! I hesitated between 3 and 4 stars.

I found the book's style to be somehow dry, repetitive, and lacking (I'm not sure yet lacking of what), so, to me, the book did not feel excellent from this point of view.

On the plus side there are a lot of great ideas, founded on many quotes to reflect upon, and hence a lot of great references that deserve to be followed.

Some of these great ideas I resonated with are:

* Invest in people; create a people-first culture
* Therefore leading is all about maximizing potential and business is about creating human wellbeing
* Hard is soft. Soft is hard. I would reframe it as hard is easier. Soft is hard
* Excellence is to be found in the next five minutes
* Women are great leaders
* Execution is key
* Front-line leaders overwhelmingly drive all key productivity, product delivery, and quality, retention, and engagement
* Small > Big. Small and medium enterprises are a primary home of excellence
* Slow down. All great things take time, lots of time
405 reviews2 followers
January 8, 2022
I wanted to give this book a 3-star rating as I just wasn't keen on the format. It is built on a set of 15 topics and each topic is liberally infused with quotes from other people and a (very) brief narrative and set of affirmations from the great and good Tom Peters. Here's the problem with my 3-star aspiration, the bloody topics are just so good, so resonant (even as I have read them in much of Peters' previous work) that it works. In fact, it works really, really well. Okay, I'm dinging one star for the format (I still don't like it and I'm heeding one piece of advice from one of the topics and proceeding directly to what I hope will be a great work of fiction), but going with four stars because I've highlighted the heck out of the book. Read it and pay very close heed to EVERYTHING in here.
Profile Image for Andy Matheson.
Author 2 books1 follower
April 8, 2021
I have read a lot of Tom Peters work and been to many of his seminars.
If you are familiar with his work and his style, there will be few surprises here but a lot of reminders. If you are new to him, the style may take some getting used to.
There is no doubt that Tom is a tour de force in the business development landscape. He has some mighty challenges in here, some common sense and too few common practice.
I made notes of interesting prompts, quotes and ideas and I highlighted most of the book.
For me Tom is a transformational thinker and a dynamic challenger ..
A must read for those interested in business development, leadership, customer focus and who need prompting to find more space for words like kindness, joy and grace in their business vocabulary.
Profile Image for Inna.
144 reviews1 follower
October 28, 2021
Очень схематичное и поверхностное руководство по жизни с ответами на все вопросы. Автор, возможно, слегка перебарщивает с экспрессией, капслоком и выражениями в стиле "Перечитайте это 5 раз. Медленно" и "Поймите уже это, черт возьми!", но вообще много полезного, хоть и не супернового или неожиданного. В любом случае, очень выигрывает по сравнению с подавляющим большинством книг этого жанра, где 500 страниц можно уложить в 10 страниц выжимки. Потому что это уже выжимка. И ещё в конце есть выжимка выжимки ))
Profile Image for JP.
1,163 reviews51 followers
February 12, 2023
Tom put his heart into this as his capstone book. Displayed in an energetic design, his most important concepts come in rapid-fire format. The main point, over and over, is that leadership is about caring for your people, the ones who make it happen, and the customers they serve.
Profile Image for Sean Keet.
33 reviews
April 9, 2021
Typical Tom

What an amazing book . As ever a call to arms to be softer, calmer, learn more, do more. For me I want to live in a world in which the values of this book are the norm.
Profile Image for Teri Temme.
Author 1 book54 followers
April 15, 2021
Bravo! Required reading! Excellence NOW. Thank you Tom Peters.
Profile Image for Dan Ward.
Author 9 books15 followers
September 30, 2021
I gave this 4 stars because I loved his previous book so much (Excellence Dividend) and liked this a bit less... But I know I'll be flipping through and referencing this one a lot.
Profile Image for Irina Bezenson.
31 reviews
May 21, 2025
Сборник абсолютно очевидных утверждений о менеджменте. Но, судя по его популярности и рейтингу, большинство до сих пор не понимают, что сила в людях и что позитивная мотивация лучше негативной.
Profile Image for Нестор.
592 reviews5 followers
December 3, 2021
Неплохой, мотивирующий дайджест из мыслей других людей, цитат и списков книг. Но качество настолько высокое, что вместо 2/5 я оцениваю на 4/5.
Displaying 1 - 16 of 16 reviews

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