As the world adapts to technological innovations and pandemics, a career does not have the same meaning it had 10 years ago. This book is for those who have recognised the new normal and are working towards acquiring relevant skills. It will help you evaluate a new upcoming field at the intersection of design, business, and Service Design. It is a career option that is very suitable for two kinds of one, who has a designer’s sensibility and the curiosity to understand business viability, and two, those from the business world who have recognised the value in adopting a designer’s mindset.