Three Wise Monkeys: How a Culture of Clarity creates transformative success

by Dennis Devlin, Jeff Jones

For a business to achieve transformative success through building a Culture of Clarity, it must be relentless in leveraging clear insights about the business’s customer, competition, and brand. Radical discipline helps ensure success. What it boils down to is consistency. A business must consistently empower its people to be curious about the customer, to be discoverers about the competition and the marketplace, and to be truth-tellers when sharing the company’s brand story to authentically and effectively differentiate the business. Doing so consistently makes it even more powerful.

Clarity is power, and consistency is a superpower. Underlying both clarity and consistency is the impact of clear insights – finding them and then leveraging them in the organization because they represent the path to greater clarity.
“Three Wise Monkeys” is about creating a Culture of Clarity, as its subtitle highlights. The book provides a blueprint for how to accomplish that goal so the business can achieve transformative success – in increasing revenues, market share, and profit margin. However, at its most foundational, this book is about advocating and elevating the critical importance of research and insights in a business. Insights lead to direction which in turn leads to success. With great clarity and consistency, insights drive transformative success.

103 pages, Kindle Edition

Published July 14, 2022