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Benefactors: Why Some Fundraising Professionals Always Succeed
Overcome contemporary fundraising challenges and equip your non-profit or charity to meet the digital age head-on
Contemporary fundraisers and development professionals are meeting a new and challenging set of obstacles as they go out into the world and attempt to raise money for their causes and organizations.
In BeneFactors: Why Some Fundraising Professionals Always Succeed, a team of veteran philanthropy strategists and consultants delivers an exciting and practical playbook for modern fundraising that can be deployed in a variety of charitable and non-profit organizations and settings. You'll explore the eight factors you must master to exceed your fundraising goals in the modern era.
In the book, you'll discover:
Strategies for navigating the digital fundraising transformation and how to guide your digital donors through the giving process How to use data science and predictive analytics to inform your decision-making process and find better results Ways to banish excessive risk aversion and uncover a boldness you didn't know you had in you
An extraordinary and insightful handbook to fundraising in the digital age, BeneFactors: Why Some Fundraising Professionals Always Succeed is sure to find its way onto the bookshelves of board members, development professionals, and other leaders of fundraising teams and organizations.
Contemporary fundraisers and development professionals are meeting a new and challenging set of obstacles as they go out into the world and attempt to raise money for their causes and organizations.
In BeneFactors: Why Some Fundraising Professionals Always Succeed, a team of veteran philanthropy strategists and consultants delivers an exciting and practical playbook for modern fundraising that can be deployed in a variety of charitable and non-profit organizations and settings. You'll explore the eight factors you must master to exceed your fundraising goals in the modern era.
In the book, you'll discover:
Strategies for navigating the digital fundraising transformation and how to guide your digital donors through the giving process How to use data science and predictive analytics to inform your decision-making process and find better results Ways to banish excessive risk aversion and uncover a boldness you didn't know you had in you
An extraordinary and insightful handbook to fundraising in the digital age, BeneFactors: Why Some Fundraising Professionals Always Succeed is sure to find its way onto the bookshelves of board members, development professionals, and other leaders of fundraising teams and organizations.
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Published October 5, 2022
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Displaying 1 - 2 of 2 reviews
October 25, 2023
The best professional development book I have ever read. Required reading for every fundraiser.
July 24, 2023
Benefactors by Josh Birkholz and Amy Lampi breaks down the profession of fundraising and what makes someone successful. Written by two people who value data and the role of analytics, this book shows what fundraisers can do to maximize their data to grow relationships and advance the value proposition for philanthropic giving. This book looks at the spectrum of continuous improvement that comes with data analytics and refining practices into the unknown. This includes teamwork to bring people together to be more effective and drive authenticity. The ability to bring together people’s interests and the projects the organizations need is the art of fundraising. The digital importance in a post covid world of fundraising in a non-face to face environment. This book is engaging and almost whimsical in the way the authors weave in their personal experience. Very fun, engaging and informative. Overall if you are looking to enter the fundraising field this should be required reading.
Displaying 1 - 2 of 2 reviews