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The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today
Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplace
Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace—or risk quickly becoming irrelevant. They need to rethink their entire sales approach—and Digital Selling Handbook shows them how to do it.
This comprehensive guide builds readers’ understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how
Create a magnetic personal brand that attracts prospective customersEngage customers earlier in the buying processDevelop an evergreen lead machine using strategies of world-class organizationsWrite articles, emails, and social media posts that trigger customer actionFind and create new opportunities through outbound prospectingTurn customer conversations into sales opportunities and revenue
Finding and attracting new business will always be one of the most vital aspects of business success. In today’s transformed world of selling, those with the smartest, more forward-looking strategies will be the ones to come out on top. The Digital Selling Handbook provides everything you need keep ahead of the curve and in front of the competition.
Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace—or risk quickly becoming irrelevant. They need to rethink their entire sales approach—and Digital Selling Handbook shows them how to do it.
This comprehensive guide builds readers’ understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how
Create a magnetic personal brand that attracts prospective customersEngage customers earlier in the buying processDevelop an evergreen lead machine using strategies of world-class organizationsWrite articles, emails, and social media posts that trigger customer actionFind and create new opportunities through outbound prospectingTurn customer conversations into sales opportunities and revenue
Finding and attracting new business will always be one of the most vital aspects of business success. In today’s transformed world of selling, those with the smartest, more forward-looking strategies will be the ones to come out on top. The Digital Selling Handbook provides everything you need keep ahead of the curve and in front of the competition.
352 pages, Kindle Edition
Published October 18, 2022
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22 people want to read
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Displaying 1 - 2 of 2 reviews
October 23, 2025
The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today by Bill Stinnett is an essential guide for any sales professional navigating the modern, digital first marketplace. Stinnett combines practical insights on customer psychology with actionable strategies to build engagement, prospect effectively, and convert leads in an increasingly virtual environment.
What sets this book apart is its holistic approach: from developing a magnetic personal brand and crafting persuasive content, to creating sustainable lead generation systems and turning conversations into revenue. Whether you’re a business owner, marketer, or sales professional, Stinnett provides clear, step by step guidance for staying ahead in a rapidly changing sales landscape. This is a must read for anyone committed to mastering digital selling and thriving in the evolving world of commerce.
What sets this book apart is its holistic approach: from developing a magnetic personal brand and crafting persuasive content, to creating sustainable lead generation systems and turning conversations into revenue. Whether you’re a business owner, marketer, or sales professional, Stinnett provides clear, step by step guidance for staying ahead in a rapidly changing sales landscape. This is a must read for anyone committed to mastering digital selling and thriving in the evolving world of commerce.
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March 4, 2024Wort reading were practical book about building digital presence and digital selling practice
Displaying 1 - 2 of 2 reviews